Why Data Matters for Customer Experience

People tell you that customer data is everything and every area of your business needs to be user-centric.

As product managers, we often focus on user-experience. However, very often customer experience gets neglected.

If you haven’t read “Measure What Matters,” I recommend the book, which discusses the objective direction and the key result has to be measurable.

Intel’s objective was to dominate the main range of the micro-computer component business. The key result was to publish and integrate designs that quarter or year. Would we have done it or not, is the tangible results—which is what matters for OPRs.

The more detailed you become, the better finds you will have in your execution.

In terms of customer experience, let’s take the point of view of a customer service manager. What do you think the main KPIs are for a customer associate admin in any company?

An example, if you had a benchmark for how many customers we’re serving this month, then it becomes how can we increase that to 2 percent next quarter, or some goal like that? This is a great perspective on perhaps the operations manager or customer-service management individual.  

It’s funny sometimes that because we’re so user-centric these days, we can miss the mark on what we need to be profitable. For example, from a business or a customer-service manager perspective maybe you’ll be laser-focused on how many minutes you are talking on the phone with a customer and trying to minimize that. This can be short-sighted sometimes, but some departments will take a look at the use of time.

About the speaker
About the host
Tim Holley Etsy, VP of Product
Provide your rating for this post
If you liked this post, please use the buttons to the left to share it with a friend or post it on social media. Thank you!

Leave a Reply

Read more

Understanding How a Data can Drive Positive Customer Experiences (Part 2)

Nicolas Chikhani, the Head Product Officer at Feelmore Labs, shares his tips on keeping consistency across customer touch-points.

Understanding How Data can Drive Positive Customer Experiences (Part 3)

How can product managers leverage data for success? Learn more from Nicolas Chikhani of Feelmore Labs in our latest blog.

/ Register for Free

Don’t be left behind in your career. Join a growing community of over 500K Product professionals committed to building great products. Register for FREE today and get access to :

  • All eBooks
  • All Infographics
  • Product Award resources
  • Search for other members

Coming soon for members only: personalized content, engagement, and networking.