2021 Product Awards

The Age of Product Has Come

We are excited to announce the 2021 Product Awards, a celebration of the best products for product managers. The theme this year is The Age of Product, highlighting the importance of being product-first in today’s world where our only connection to the outside world is via technology products.

The global pandemic has caused a drastic shift in how we work and collaborate, which dramatically accelerated the pace of digital transformations. We can no longer rely on office chatter or industry conferences to do business. Instead, we must rely on our technology products as the only way to communicate. As a result, companies must focus on accelerating digital capabilities to delight their customers now more than ever. COVID-19 is leveling the playing field and accelerating a systemic culture change toward product-first organizations, like Zoom, DigitalOcean, and Peloton. As competition intensifies and digital transformation accelerates, it is clear that the Age of Product has come. Let the best products win!


Now accepting nominations for the 2021 Product Awards!


March 1-5, 2020 – A Virtual Product Awards Experience

Product Awards 2020

“In this new decade, digital transformations are shaping the product management function just like digital marketing redefined marketing in the past decade. I’m thrilled to help elevate the role of product management in organizations across all industries and geographies, and accelerate the impact of the Age of Product.”

Products That Count Founder | SC Moatti

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The 2021 Award Advisory Board

By celebrating the competencies needed at each stage of the product life cycle, this event rewards product professionals and product-first organizations who have achieved market leadership in their category and who have made a meaningful contribution to the craft of product management. Finalists will be selected from thousands of nominations, through the combination of people’s choice voting and the professional expertise of an independent Award Advisory Board composed of 5 product management executives.

The 2021 Award Advisory Board is in charge of selecting the award categories, nominees, and finalists for the Product Awards. This is an honor reserved for the most gifted and passionate of our crew members. We will be announcing the 2021 Award Advisory Board soon.