Amazon Appstore Head of Product – Trust & Safety on Product Experimentation

  • January 12, 2023

Amazon Appstore Head of Product - Trust & Safety Jaya Gopinathan shares insights on best practices and common pitfalls in the product experimentation phase.

Product experimentation is essential in determining whether customers will love our product or whether it will solve their pain points. But not at the expense of delaying a good customer experience. There is a fine line between experimenting, using a phased launch, and going for a Big Bang deployment. So, what tactics should be used in the experimentation phase? Amazon Appstore Head of Product – Trust & Safety Jaya Gopinathan shares insights on best practices and common pitfalls in the product experimentation phase.


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