Product experimentation is essential in determining whether customers will love our product or whether it will solve their pain points. But not at the expense of delaying a good customer experience. There is a fine line between experimenting, using a phased launch, and going for a Big Bang deployment. So, what tactics should be used in the experimentation phase? Amazon Appstore Head of Product – Trust & Safety Jaya Gopinathan shares insights on best practices and common pitfalls in the product experimentation phase.


Join us at our weekly Speaker Series to gain insight on how to accelerate your career as a product leader.

Join us at our weekly Speaker Series events to engage with product leaders in your own community and gain insights on how to accelerate digital transformation.


Join us for new conversations with leading product executives every week. Roll through the highlights of this week’s event below, then head on over to our Events page to see which product leaders will be joining us next week

About the speaker
Jaya Gopinathan Amazon Appstore, Head of Product - Trust & Safety Member

Jaya heads the Digital Trust & Safety Product portfolio for Amazon Appstore. She leads the product charter to set the direction for the user experience design for Appstore services supporting Fire-TV, Tablet, and other devices on the product framework for privacy, policy, and fraud prevention for millions of customers using Amazon product & services. She influences investment choices that cultivate long-term innovation for the customer and develops strategic customer engagement plans. She has led multiple customer surveys, direct customer feedback reviews, and implemented product features to significantly improve customer experience across Kindle, Alexa, Appstore, and Computer vision products. She leads with empathy and elevates diverse customer perspectives for innovation through bar-raising research practices.

About the host
Elysse Chappell-Dolby Products That Count, Content Manager
Provide your rating for this post
If you liked this post, please use the buttons to the left to share it with a friend or post it on social media. Thank you!

Leave a Reply

Read more

Dow Jones Product VP on Experimentation, Subscription, and Personalization

Experimentation can be developed as a powerful storytelling and product tool to make accurate, data-driving decisions that can expand their product’s reach.

Product Awards Series: Optimizely VP of Product On Experimenting Instead Of Guessing

Optimizely VP of Product Thilo Richter on why a great PM might have a few things in common with an experimenting scientist.

Fmr Intercom Product Lead on Frameworks for Product Development

Intercom fmr Product Dead Emily Wang joins Products That Count to discuss building frameworks for product development.

Sign-in / Join for Free with LinkedIn

Don’t be left behind in your career. Join a growing community of over 300K Product professionals committed to building great products. Become a member for FREE today and get access to :

  • All eBooks
  • All Infographics
  • Product Award resources
  • Search for other members

Coming soon for members only: personalized content, engagement, and networking.