What to expect

  • Unique perspectives from featured VP/C-suite products executives
  • Webinar Format: Enjoy our Speaker Presentation followed by Q&A Session

How can enterprise SaaS products expand into startups and SMBs? Established SaaS products continuously face disruption risks from niche players. The key to sustainable growth is to expand from enterprises into SMBs and high growth startups. In this webinar, Google Cloud Product Marketing Lead Varun Krovvidi speaks on how Goliath can defend against David using frictionless onboarding, laser focused go-to-market strategies, and rethinking pricing models.

About the speaker
Varun Krovvidi Product Marketing Lead

I am passionate about helping B2B SaaS products and founders with growth by unlocking new markets and personas using Product-led growth. I have over 12+ years of esoteric experience across building & launching tech products playing different roles (product development, technology strategy consulting, and product marketing) across various industries (financial services, B2B technology, and EdTech). I love working bringing transformative value to consumers of different backgrounds using B2B SaaS products. My experience working across different roles helps me empathize and work with cross-functional partners in large organizations to drive effective go-to-market strategies and launch products.

About the host
Denise Hemke CPO

As Chief Product Officer at Checkr, Denise is responsible for leading the product vision, teams, and roadmap to deliver customer delight and innovation while advancing our mission of building a fairer future. Denise brings a relentless focus on customer success, adoption, and innovation to meet our customers’ needs. Prior to joining Checkr, she held a number of leadership positions, most recently as the GM for Analytics at Workday. At Workday, she was responsible for the entitled reporting used by all Workday customers. She also led the revenue-producing side of the Analytics business launching 3 new products and growing the business from $0 to over $200M in ARR and over one thousand enterprise customers. She’s been building enterprise products for the last 21 years in a variety of companies such as Platfora, Salesforce, HSBC & AT&T.

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