What to expect

  • Unique perspectives from featured VP/C-suite products executives
  • Webinar Format: Enjoy our Speaker Presentation followed by Q&A Session

How can enterprise SaaS products expand into startups and SMBs? Established SaaS products continuously face disruption risks from niche players. The key to sustainable growth is to expand from enterprises into SMBs and high growth startups. In this webinar, Google Cloud Product Marketing Lead Varun Krovvidi speaks on how Goliath can defend against David using frictionless onboarding, laser focused go-to-market strategies, and rethinking pricing models.

About the speaker
Varun Krovvidi Product Marketing Lead

I am passionate about helping B2B SaaS products and founders with growth by unlocking new markets and personas using Product-led growth. I have over 12+ years of esoteric experience across building & launching tech products playing different roles (product development, technology strategy consulting, and product marketing) across various industries (financial services, B2B technology, and EdTech). I love working bringing transformative value to consumers of different backgrounds using B2B SaaS products. My experience working across different roles helps me empathize and work with cross-functional partners in large organizations to drive effective go-to-market strategies and launch products.

About the host
Denise Hemke CPO

As the Chief Product Officer at NEOGOV, Denise leads the strategy for public sector HR and Public Safety software, driving innovation, customer satisfaction, and excellence. Her experience at Checkr as Chief Product Officer saw her delivering customer-focused products and promoting a fairer future. Denise’s notable career spans over two decades, with significant roles including GM for Analytics at Workday, where she launched new products and grew the business to over $200 million in ARR. Her background includes leadership positions at Platfora, Salesforce, HSBC, and AT&T, showcasing her expertise in enterprise product development and a commitment to technological advancement and customer success.

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