Ambient Strategy CEO on Product Positioning

Recently, we spoke to April Dunford, product positioning expert, who defined product positioning and its role in development and marketing.

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Brand Positioning: Evolution of Netflix

From managing teams at Netflix to launching education solutions, Gibson Biddle is an innovative product leader with years of experience with building brands. From its beginnings as DVD-first service to its current position into a streaming-first service, Netflix has evolved significantly over the past 20 years. As Gibson explains, these changes in service also impacted the brand’s presentation and overall identity for its customers.

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Brand Positioning Models

From managing teams at Netflix to launching education solutions, Gibson Biddle is an innovative product leader with years of experience with building brands. Defining attributes for your brand is a critical process to help it stand out from the crowd. As Gibson explains, two models help to identify the essential features and emotions that your brand should communicate with its customers.

Netflix fmr VP on Brand Positioning

Brand positioning must be clearly established to launch successful products and instantly connect with customers in a meaningful way.

Adobe/LeanPlum Marketing Exec Joyce Solano on Brand Positioning

Joyce Solano talks about her experience learning how to reinvent of Adobe from a software company to a marketing company.

Hilton CMO Stuart Foster on How to Make Brands Stand Out

Stuart Foster on the importance of simplicity in making your brand stand out and creating an unforgettable brand by focusing on company value

Subscription expert Robbie Baxter on Brand Strategy

Build a solid brand strategy for your subscription businesses to maintain a clear value proposition and evolve to reach more customers.

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