Introduction

About the Podcast:

Stuart Foster talks about the importance of simplicity in making your brand stand out in the marketplace. He delves into how to create an unforgettable brand by focusing on the value of a company. He explains why mass marketing is no longer valid because we are now inundated with advertising and need our marketing messages delivered based on context (i.e. on where we receive them).

About the Guest: 

H. Stuart Foster serves as Vice President of Marketing, Hilton Worldwide Luxury & Lifestyle Brands, which includes Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton. In his current role, Foster is charged with the development of Hilton Worlwide’s luxury and lifestyle brands, including positioning, advertising and communication, digital marketing as well as promotions and partnerships. He has an extensive background overseeing marketing initiatives for the world’s top luxury brands, most notably Moët-Hennessy.

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Brand Positioning Models

From managing teams at Netflix to launching education solutions, Gibson Biddle is an innovative product leader with years of experience with building brands. Defining attributes for your brand is a critical process to help it stand out from the crowd. As Gibson explains, two models help to identify the essential features and emotions that your brand should communicate with its customers.

Brand Positioning: Evolution of Netflix

From managing teams at Netflix to launching education solutions, Gibson Biddle is an innovative product leader with years of experience with building brands. From its beginnings as DVD-first service to its current position into a streaming-first service, Netflix has evolved significantly over the past 20 years. As Gibson explains, these changes in service also impacted the brand’s presentation and overall identity for its customers.

Product Marketing: User-Generated Content

Meghan Laffey led the product team at GoPro from its early origins to an IPO that drove massive growth for the company. GoPro cameras turn every outdoor activity into an incredible video production that can be easily shared with millions of people. As Meghan explains, GoPro leverages various types of user-generated content to reach multiple audiences and showcase their product capabilities.

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