How can product leaders build & scale growth teams? In this webinar, Grammarly Head of Product Albert Cheng speaks on building & scaling growth teams. He shares key lessons learned from hiring Growth teams at Grammarly, Duolingo, and numerous startups. Tune in and learn how to structure these teams, what to look for in interviews, how to set new hires up for success, and more!

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Show Notes:

  1. Growth is essential for startups and companies to succeed.
  2. Companies should validate product-market fit before building out growth teams.
  3. Growth teams are multidisciplinary and include engineers, designers, marketers, and product managers.
  4. Growth teams should be structured around the user journey stages like acquisition, activation, retention.
  5. The first growth hire should focus on the most pressing part of the growth model like acquisition, retention, or monetization.
  6. Growth teams leverage data more than other teams and need sufficient user base and data instrumentation.
  7. Growth teams connect users to the product value and have the best mental model of growth levers.
  8. Freemium can be effective with a broad value prop, mission, and ability to demonstrate quick value.
  9. Growth metrics should align with long-term sustainable growth over short-term wins.
  10. Growth teams experiment to learn rather than ship features, using an explorer/exploiter approach.
  11. Growth requires critical thinking over just following best practices.
  12. Product-led growth is an important trend of empowering self-serve for enterprises.
  13. Growth teams should improve the core product in parallel with optimizations.
  14. Growth leaders get alignment from leadership on key metrics and direction.
  15. Growth candidates need grit, risk-taking mindset, and experience as a “failed entrepreneur.”
  16. AI will transform growth channels and content oversaturation challenges.
  17. Growth disciplines continue evolving through sharing lessons learned.
  18. Building & scaling growth teams requires understanding adjacent products’ strategies through conversation.
  19. Pursue growth education, experience, and exposure through partnerships.
  20. Growth success requires balancing short and long-term wins through experimentation.
About the speaker
Albert Cheng Grammarly, Head of Product Growth Member

Albert is the Head of Product Growth at Grammarly, the AI-enabled writing assistant relied on by over 30 million people and 70,000 teams. Previously, he led Growth and Monetization at Duolingo, the world's most fun, popular, and top-grossing education app. Albert is passionate about building action-oriented teams that make delightful products.

About the host
Denise Hemke NEOGOV, CPO

As the Chief Product Officer at NEOGOV, Denise leads the strategy for public sector HR and Public Safety software, driving innovation, customer satisfaction, and excellence. Her experience at Checkr as Chief Product Officer saw her delivering customer-focused products and promoting a fairer future. Denise’s notable career spans over two decades, with significant roles including GM for Analytics at Workday, where she launched new products and grew the business to over $200 million in ARR. Her background includes leadership positions at Platfora, Salesforce, HSBC, and AT&T, showcasing her expertise in enterprise product development and a commitment to technological advancement and customer success.

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