Leaders in Innovation: Adrich CEO & Founder on Bringing a Startup to Life

Adhithi Aji

Adrich, Founder

Adrich has developed a data and analytics platform using intelligent packaging for consumer packaged goods industries to help brands and retailers drive consumer engagement and retention through automatic replenishment and personalized promotions. High tech professional with 10 years of experience in product management and electrical engineering, an MBA and a Master’s in innovation management from Carnegie Mellon University. Think innovation management is an oxymoron? Well, not really. I can provide you with a toolkit/framework to walk your way through innovation and actually manage it! I bring with me not only the blend of a technology background and business knowledge but also an unique perspective on innovation that helps orient business and strategy efforts appropriately - Experience in all phases of new product development life cycle using agile and waterfall methodologies. - Skilled in commercialization of high-tech research technologies, market research, product positioning, business plan development, customer and industry analysis - Worked in cloud computing, data center technology, telecommunications, automotive, oil & gas and health care industries - Adept with business analytics, embedded systems, digital signal processing, hardware configuration, machine learning and text mining applications

About the host