Introduction

With more than 40 years in product management, David Fradin is among the most accomplished and celebrated product experts in the world. In spite of groundbreaking innovations and increasing access to innovative products, many new product companies fail before they can ever reach scale. As David explains, there are six key factors that will take your product to the next level and ensure success.

S.P.I.C.E.S. = Complete Product Manager

Over the past 40 years, my work as a product manager has taken me from the early days of HP to my current role in helping companies launch successful products.

Today, technology has taken product design and capabilities to incredible heights. However, in spite of groundbreaking innovations, there is still a high rate of failure with new product introductions. For example, about 40 percent of new product launches will fail every year. In total, this represents $600 billion in wasted resources.

Currently, my goal is to help any product manager be more effective in creating successful products. Through the years, I have created a mnemonic that I call “S.P.I.C.E.S.” This model includes six keys for success that enable product teams to launch products that will stand the test of time.

  1. Strategy.

    • As a product manager, you need to have a clear value proposition. In addition, you must have a full understanding of market conditions. Most importantly, product managers must ensure that the end customer is represented in the finished product. For example, it’s quite common for engineers to overstep and take too much control of this process. Ultimately, product managers need to focus on ensuring that customer needs are fully addressed.
  2. Process.

    • It’s very hard for a product manager to be successful without mature and repeatable processes. For example, one of my clients had launched five failed products in one year. The lead product manager described their team as having a “culture of failure.” As a result, it’s critical to cultivate a series of best practices with clear roles and responsibilities to ensure success.
  3. Information.

    • Every product professional needs access to quality data. Fortunately, there’s never been more information available at our fingertips. For example, big data and advanced metrics are now enabling product management teams to make informed decisions with greater efficiency.
  4. Customers.

    • To launch successful products, you need to understand more your customer’s needs. Instead, you need to figure out how people perform daily tasks. For example, there are many best practices from cultural anthropology that will help identify behavioral habits. In other words, you need to interview and survey real people before you start to analyze any set of data.
  5. Employees.

    • There are about 130 core competencies that product professionals must cover in order to create successful products. As a result, it’s important to invest in continuous training and learning in order to drive your business forward.
  6. Systems & Tools.

    • To use carpentry as an example, you shouldn’t try to drive a nail with a hacksaw. Often, the tools that product professionals use do not align with the needs of their target audience. For example, traditional Powerpoint presentations and Google Docs are not the best platforms for communicating ideas in today’s product landscape.

Click here for our latest podcasts

About the speaker
David Fradin a:1:{i:0;s:17:"recaJguAOd0WGiN7a";}, President Member

David Fradin is the President of Spice Catalyst. David has trained hundreds of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and HP. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market.

Provide your rating for this post
If you liked this post, please use the buttons to the left to share it with a friend or post it on social media. Thank you!

Leave a Reply

Read more

Managing Perceptions as a Product Manager

Being an effective product manager requires people skills to manage perceptions within the team, while providing practical tips to help with goal setting.

PMs Drive Decisions, but EQ Drives Leadership

Gaurav Hardikar discusses how product managers should drive decisions and improve their EQ. How decisions are made matters in this role.

Soft Skills Every Product Manager Needs

Soft skills help product managers go from good to great. There are several soft skills every product manager needs, according to a VIP product leader.

Sign-in / Join for Free with LinkedIn

Don’t be left behind in your career. Join a growing community of over 300K Product professionals committed to building great products. Become a member for FREE today and get access to :

  • All eBooks
  • All Infographics
  • Product Award resources
  • Search for other members

Coming soon for members only: personalized content, engagement, and networking.