The Product Lifecycle series discusses how product managers can build products that stand out, establish a long-term product career, and the importance of solving the right problem.

Product Talk host, Mark C. Pydynowski, interviews product leaders who have stewarded amazing products from concept to launch. Product Talk releases new episodes every Wednesday – listen on iTunes and Spotify.

Listen to Product Lifecycle #1: Ovia Co-Founder on Finding Customer Value

With more choices than ever before, it’s easy to get lost in the app store. How do you build products that stand out? Ovia Co-Founder, Gina Nebesar, talks about building customer empathy, creating successful prototypes and how to stay ahead of the competition with growth products.

Listen to Product Lifecycle #2: BioDigital CPO on Living The Product Lifecycle

Every product manager starts out in a variety of entry points. What does it take to build a long-term career – and most importantly, how do you create value for customers and your business? BioDigital CPO, Vivian Chang, talks about going from project manager to CPO – along with the importance of being user-focused throughout the product lifecycle and how to scale with revenue-driven products.

Listen to Product Lifecycle #3: Google Product Lead on Building With Big Data

In product management, we hear about the importance of data all the time. That said, not every product manager understands what to make of every data set they review. What does it take to make informed product decisions using data? Google Product Lead, Dacheng Zhao, talks about moving from retail management consulting into big data products, why data products stand out from the crowd and what it takes to become a great product manager.

Listen to Product Lifecycle #4: Instagram Product Lead on The Impact of Small Changes

Product managers often focus on reimagining a tool or solution from scratch. However, there’s plenty of disruptive innovation that can comes from incremental changes over time. What is the best way to make an impact with subtle tweaks to a solution? Instagram Product Lead, Alex Plutzer, discusses how to make your mark with gradual product enhancements. He also discusses the importance of solving the right problem, and effectively managing the product lifecycle.

Listen to Product Lifecycle #5: GetUpside CEO on Navigating The Business of Product

To produce meaningful solutions, product managers must be user-focused. That said, they must also keep their business at the forefront of the decision-making process. How can product managers connect with customers in ways that also benefit the bottom line? GetUpside CEO, Alex Kinnier, discusses the business of product – from building value for users and businesses on equal terms, to the importance of hustling to get a new product off the ground.

About the speaker
Products That Count Administrator

Products That Count is one of the largest and undoubtedly the most influential global network of product managers. Over 200,000 product managers globally read, watch and listen to our 3,000+ blog posts, videos and podcasts. Thousands attend our 50+ events a year. Over 10,000 C/VP-level product executives such as the Netflix Product VP, Coinbase CPO, and Box CPO share their best practices on what it takes to build great products. Hundreds join the product conversation at our invite-only executive product salons; many agree to shape the product conversation by giving insightful talks and interviews; some chose to drive the product conversation by leading local chapters and podcast shows. Leading brands such as Autodesk, Capital One, and mParticle partner with Products That Count to build their influence, network and market superiority. Learn more at productsthatcount.com.