May 28, 2014
Branding wiz Alexandra Watkins on creating brand names with buzz
One of the most critical decisions for new products is its name. Alexandra Watkins, founder of nationally acclaimed naming agency Eat My Words, shares real life examples and exclusive tips in creating names that people can actually spell, pronounce and understand; evaluating the strength of any name in 15 seconds; and coming up with a smart domain name strategy.
Founder of naming firm Eat My Words and author of “Hello, My Name is Awesome… How to Create Brand Names That Stick,” Alexandra Watkins is a recognized expert on brand names and a popular speaker frequently quoted in leading publications nationwide. Names created by Eat My Words include NEATO robotic vacuum, SPOON ME frozen yogurt franchise, BOXBEE urban storage, SMITTEN ice cream stores, and the Castro’s infamous nail salon, HAND JOB.