In the past, marketing security was largely developers looking to add cryptography to their applications to protect credit card numbers. And SSL was it. Oh, how the world has changed! Now, it’s hard to go a week without hearing about a major security breach involving a well-known company. While increased awareness may seem like a marketer’s dream, it poses several challenges. In this talk, Tim Matthews will cover how to shift your marketing strategy as a market evolves and becomes mainstream using security as an example everyone can relate to.