February 13, 2017

Adobe/LeanPlum Marketing Exec Joyce Solano on Brand Positioning


About the podcast:

Joyce Solano talks about her experience learning how to reinvent of Adobe from a software company to a marketing company. She also talks about empathy, brand positioning, and how defining company goals to create your brand story.

About the guest:

Joyce Solano has an extensive background in design and business. She was the Chief Brand Strategist for Adobe and social media strategist at Sun Microsystems. She is now the Corporate Marketing VP at Leanplum in San Francisco. She received her MBA at University of San Francisco.

Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit.