How can leveraging competitive intelligence transform your growth as a product manager? In this engaging webinar hosted by Nisarg Desai, SentinelOne Director Kimberly Bauer reveals how to harness competitive intelligence (CI) as a key driver in your product management career. Kimberly shares her path into tech, her growth to leadership, and the pivotal role CI has played in that journey. Learn what CI really entails, how it intersects with product management, and why the best PMs rely on CI to gain a competitive edge. Kimberly will unpack strategies that PMs can use to apply CI for stronger product differentiation, market insights, and ultimately, career advancement. Whether you’re just starting out or looking to deepen your PM skills, this webinar offers invaluable, practical takeaways for integrating CI into your approach.
About the speaker
Kimberly has been building and maturing competitive intelligence teams for over eight years, with five years in the cybersecurity space, previously working at Lacework and VMware Carbon Black. Before cybersecurity, she spent a decade in higher education tech, where she first built a competitive intelligence function. Most recently, Kimberly led a competitive intelligence & analyst relations team at Lacework where she introduced a customer-centric research approach to CI, a comprehensive Win Loss program, and a strategic analyst relations program to positively impact the brand. In addition to her role, Kimberly teaches competitive intelligence to the FEMBA program at the University of California, Irvine in a part-time lecturer capacity. She also serves on the Klue Advisory Board to help influence the future of competitive intelligence practice. On a personal level, Kimberly is a California native based in Long Beach, with her husband, 2 kiddos (8 and 5), and a 9-month old rescue pup named Max. She loves wine, crafting, and spending time with family - preferably all at the same time.
About the host
Nisarg is currently the Director of Product at cloud security unicorn Lacework, and has a decade of experience in Product Management with the entirety of his focus on securing enterprises from cyberattacks. He has built both 0-1 and 1-100 products in cybersecurity. He is passionate about pushing forward the field of product management by helping a diverse field of entrants grow into successful PMs. He lives in Boston, MA.