Amplitude is a leading product analytics platform providing unique user insights to help marketers and product leaders build better products. The company teamed up with Products That Count to access an audience that historically was difficult for them to reach at scale: product managers.
Challenge: Reaching products managers on a global scale
The Amplitude team historically found it difficult to reach product managers on a global scale and achieve that cost effectively. They needed a way to reach a qualified audience that was primed to listen.
Solution: Online and offline marketing programs
Through our global partnership, Amplitude’s product and messaging was delivered to a large audience of product managers at over 30 in-person speaker series events in five major tech hubs. The Amplitude team connected directly with hundreds of C/VP-level product executives and decision makers in an intimate executive product salon that was conducive to building meaningful business relationships.
Outcomes: 10X ROI with increased brand awareness and sales acceleration
The Amplitude team realized a >10X ROI on their marketing spend, accelerated new sales deals and increased brand awareness globally. The marketing programs delivered a 40% increase in new leads.
Online ticketing company, Eventbrite, selected Amplitude as its product analytics platform, following a connection at a Products That Count executive salon in San Francisco.