The Delightful User Journey category recognizes that great products take into account first, where the user experience is currently. Next, where the Product Manager would like it to be. Then the products build a bridge between the two.
In every part of the product experience, from the moment someone discovers a pain point they need to solve, to on-boarding, to creative solutioning, to training and learning, and to creating a passionate community, there is a journey. Tools in this category have been instrumental in helping Product Managers create some of the most impactful experiences people are having and creating.
Tools in the Delightful User Journey category help Product Managers with these superpowers
The theme of the 2022 Awards is “The Age of Product”. The theme highlights the importance of being product-first in today’s world where our connection to the outside world continues to be via technology products.
Listen to Transfix Director of Brand & Sustainability and Award Architecture Board member Patrick Blute describe the Delightful User Journey category and associated superpowers. Then check out the 4 winners – 1 for each superpower that makes up the best tools for your next product launch.
Products with the Inspire Next Steps superpower help Product Managers improve everything from on-boarding, to life cycle adoption in the later stages of a product user’s journey. These tools help Product Managers build a product experience that is clear, focused, and knowledge-forward.
Congratulations to our winner – Pendo.io
In the podcast, listen to Pendo SVP of New Products Tatyana Mamut discuss how PMs often should consider giving their product teams the same attention as their product customers.
Connect and activate product evangelists by helping them engage with Product Managers and with each other. Tools with this superpower make the Product Manager / Evangelist community tick. They make the evangelists feel like they are a valued part of your product ecosystem.
Congratulations to our winner – User.com
In the podcast, listen to User.com Chief Commercial Officer & Co-Founder Mike Korba discuss talking to users in the digital era.
How are Product Managers thinking about the end user’s experience? What will be the Aha! moments that create sparks of joy with your product? This superpower helps Product Managers optimize the end user experience in an organized, additive, and smart manner to delight customers.
Congratulations to our winner – Mural
Be sure to listen to the podcast from VP of Product Roz Lemieux on Playing to Wow.
Great products have a visual component and a unique way of telling a story. What tools make it easy to A/B test? When should our products use iconography, text, versus visual identity? The tools with the Designing to Connect superpower enable Product Managers to launch, drive, and create a visual narrative around the product’s users. In other words, to describe their journey.
Congratulations to our winner – InVision
Be sure to listen to the podcast from Chief Product Officer Jeff Chow on Being Obsessed with Team Engagement.