Shifting the Culture Archives

Growth Mindset by the Numbers

A growth mindset means seeing any and all obstacles as opportunities to learn, and it can be a tremendous response to adversity in work and life.

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Career Growth

Contentsquare VP of Product Excellence on the 4 Pillars of Product Excellence

Contentsquare VP of Product Excellence, Danny Carvajal talks product excellence teams and how to implement the best strategies for success.

Metron Aviation Product Leader on Creating Product Management Culture

Metron Aviation Product Leader Marcus Lowther shares what it takes to transition to a product management culture in an established industry.

Customer focus

Product-First

Market, Competitive & User Research

Mastercard VP of Product Management on Adopting a Customer-First Mindset to Product

Mastercard VP of Product Management Dana Rosenberg shares how to be customer-first and drive tangible, metric-based product outcomes.

Indeed.com Product Lead on Mindset and Behaviors for Effective Stakeholder Management

Your PM success is directly proportional to the satisfaction of your key stakeholders. Engage effectively to create advocates to help further your career.

Best Practices of a Great Product Leader

The 3 P’s of a Great Product Culture: Play, Purpose, & Potential

This eBook includes tips product leaders can put into action to help motivate PMs, reduce churn, and establish a great product culture.

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Growth Mindset

The Growth Mindset: How Product Leaders Can Establish a Culture for Learning

A product culture that includes the growth mindset is essential for market leaders. Get this eBook and help your team today.

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Growth Mindset

The Growth Mindset for Product Teams

The Growth Mindset for Product Teams produced by Products That Count helps to benchmark product teams and assess their competencies.

BCG Digital Ventures Fmr Product Lead on Positive Product Values

BCG Digital Ventures Fmr Product Lead Vish Srivastava speaks on how to align around positive values and embed them into a product.

Ideation & Innovation

Royal Bank of Canada Sr. Product Director on Driving Product Innovation at Large Organizations

Royal Bank of Canada Sr. Product Director Arun Milton speaks on how product leaders can drive product innovation within large organizations.

Airbnb Former Chief Ethics Officer on Integrity in Tech

Airbnb Former Chief Ethics Officer Rob Chesnut discusses conscious consumerism, company values, and the evolution of integrity in tech.

Incentivizing Trust Through Transparency

The most powerful means for products and businesses to establish trust and resist the temptation of negative incentives is transparency.

Asana fmr Product Lead on A Love of Product Culture

Christina Lucey sits down with Asana fmr Product Lead, Nick Fassler, to discuss product culture on the Product Talk podcast.

CreditKarma fmr Product Director on How Product Leaders Inspire Confidence in Their Teams

CreditKarma fmr Product Director Jonathan Chao speaks on how Product Leaders are tasked with inspiring confidence in their teams.

Betterment Product Lead on Managing Products With Conviction

Betterment Product Lead breaks down why data should be used as a checks-and-balances system for strong conviction statements.

Building an Innovative Culture: The DEL Model

Gibson Biddle, Fmr Netflix Product VP, on the DEL model in order to create a unique company culture that you can maintain.

Building an Innovative Culture: Netflix Culture Deck

Read Gibson Biddle's, Fmr Netflix Product VP, article that discusses Netflix culture- how it was developed, maintained, and reinforced.

Sam’s Club Product Lead on Product Meets Culture

Sams Club Product Lead, Sharon Plasser, shares key principles for product managers for navigating complexities in established organizations.

KPIs, Metrics & North Stars

Product Loyalty: The Power of Company Culture

When fully embraced, company culture becomes a powerful factor in driving product loyalty and ensuring quality product-market fit.

Processes, Tools & Frameworks

Measuring Performance: Building The Framework

Building a framework for PM performance enables product teams to clearly establish goals across the team with clear metrics for success.

Building Trust: It’s Not About You

Checking your ego at the door is key to establishing long-term relationships with customers to drive sustainable growth.

Building Trust For A Startup

Startups face demanding circumstances for building trust, as entrepreneurs need to build value for every aspect of their business from scratch

Flatiron Health Product VP on Building Trust

Building trust is key to maintain long-term relationships with key members of your network - including customers, managers & investors

Product Managers Must Be Inclusive

Operating with inclusiveness enables product managers to reach their peers and customers with greater effectiveness through active listening.

Product Management: Trust The Process

Product management can lead culture changes through collaborative processes that increase transparency to make better business decisions.

Creating Culture Through People Management

Core values are essential to set the direction for people management practices and leadership team effectiveness to support great culture.

Product Efficiency Makes An Impact At Best Scale

Driving efficiency and keeping things simple is key for delivering high value to maximize impact at best scale.

Culture Drives Impact At Best Scale

Building culture drives effective product management, focused on making an impact at best scale with contributions across teams.

Product Design

Market, Competitive & User Research

Building Trust With Product Design

Ryan Walsh brings a fresh perspective to product management, rooted in building innovative products at Beats and investing in startups with Floodgate. Every product is positioned to provide specific needs for customers. As Ryan explains, successful products build trust with users by delivering on a unique promise that resonates with people in meaningful ways.