Product experimentation is essential in determining whether customers will love our product or whether it will solve their pain points. But not at the expense of delaying a good customer experience. There is a fine line between experimenting, using a phased launch, and going for a Big Bang deployment. So, what tactics should be used in the experimentation phase? Amazon Appstore Head of Product – Trust & Safety Jaya Gopinathan shares insights on best practices and common pitfalls in the product experimentation phase.
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