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Blog


July 26, 2016

Every week, we curate the best product news and events in collaboration with our friends at StartupDigest.

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July 26, 2016

From search engines to voice assistants to healthcare and self-driving cars, machine intelligence can transform the products and services we build and use. Drawing from her experience working on algorithmic and AI-driven products, Google CEO Technical Assistant Aparna Chennapradaga shares insights and lessons on building trustworthy products powered by AI.

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July 19, 2016

Every week, we curate the best product news and events in collaboration with our friends at StartupDigest.

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July 18, 2016

ProdPad exec Andrea Saez shares her experience with on boarding new users. On boarding is emotional, she argues- there must be a connection with users. Successful on boarding is about creating a positive interaction. Not everyone learns in the same way and so the more personalized your on boarding the better.

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July 12, 2016

How do you bring new users on board in ways that keeps them coming back? Slack head of growth Merci Victoria Grace reveals the secrets behind Slack new user experience including building a culture of shoshin (the “beginner’s mindset”), cultivating empathy for new users and more.

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July 11, 2016

Every week, we curate the best product news and events in collaboration with our friends at StartupDigest.

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July 1, 2016

Is there something, in some way, that is not working for you and your business? Mark Levy is an expert in consulting for positioning and branding. He does not change the core of your business; but rather, Mark helps you better articulate your work, get out of your default thinking, and help you come up with a Big Sexy Idea.

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June 28, 2016

How do you exemplify the values of your company and talk about turning points of your products and services, so that others can connect to what you say? Marie Perruchet, Founder and Director of One Perfect Pitch and former journalist, gives us insight in communicating true, authentic experiences that come from the heart to engage any audience. 

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June 6, 2016

Productivity guru and ex-tech exec Pierre Khawand argues that we should schedule our day in 15-min increments in order to feel productive and fullfilled. He shares ways that we can minimize distractions and keep thoughts and emotions under control with nothing more than a notebook and a timer. Can it be that easy? Listen in and find out.

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May 24, 2016

Amazon started as an online book store and today, it’s a leading retailer and cloud computing giant. What are the secrets behind Amazon’s success? Amazon’s product exec Kintan Brahmbhatt reveals the Amazon Way, including insights on Amazon’s approach to building products by working backwards from the customer.

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April 27, 2016

How do you go from zero to thousands of users overnight? How do you quickly grow a community online? How do you craft emails and tweets people actually answer? Voted best growth speaker @ SXSW Vincent Dignan shares guerrilla strategy for startup marketing; SEO-boosting tips; a step-by-step approach to rapidly grow social media communities and more.

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April 19, 2016

MIT Digital Fellow and Boston University Professor Van Alstyne argues that product business models are broken and being replaced by platforms. Products have features, but platforms have communities. How does that impact business model? 

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March 22, 2016

Conversation and messaging-based interfaces are becoming the new norm in the post-app economy for next-generation mobile services, commerce and transactions. But why do some messaging services thrive when most don’t? Veteran Silicon Valley VC and Mayfield fund managing partner Tim Chang shares his investment thesis for re-inventing the interface for everything.

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March 2, 2016

Bestselling author of Reinventing You, Dorie Clark shares advice and best practices on how to stand out, including identifying what makes you unique, what to build a personal brand on, how to increase the reach of your brand using blogging and social media.

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February 23, 2016

Most companies struggle trying to balance the conflicting demands of sustaining an existing business and taking on a disruptive challenge.  Join Silicon Valley icon Geoff Moore, author of Crossing the Chasm (over 1 million copies sold) as he shares case examples from his new book, Zone to Win: Organizing to Compete in an Age of Disruption.

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February 2, 2016

We so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability. This 3-min video gives the highlights of the Mobile Formula, the 3 rules behind successful mobile products.

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January 26, 2016

Netflix ex-Product VP Gib Biddle talks about how he and his team grew Netflix from Good to Great. Gib ran product at Netflix between 2006 and 2010, a crucial time in Netflix’s history. The insights he shared were very transferable and he shared both successes and failure.

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January 26, 2016

NYT bestselling author and leadership guru Sydney Finkelstein talks about “superbosses,” the exceptional leaders that are able to attract, retain and groom the best talent, how they go about it, and how you too can become a superboss.

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December 15, 2015

Product guru and bestselling author Dan Olsen talks about what makes for great products, great product managers and great product teams.

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December 8, 2015

In a world that keeps changing faster, knowledge becomes obsolete quickly and big institutions like Harvard struggle to keep up. How do you go about providing cutting edge education? Udemy CPO Rob Wong shares best practices to build an on-demand marketplace for knowledge.

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December 1, 2015

Yelp Product VP Eric Singley talks about growing Yelp in the early days and shares what he sees as mobile product trends and best practices. Note: Yelp and Eric are the amazing sponsors that supported Products That Count from day 1 and make our events possible. Thank you thank you!!!

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November 18, 2015

We are psyched to invite you to a special holiday party with a super-special speaker line up: viral growth wiz Karen X. Cheng, who has been featured on Good Morning America and on the Ellen Show; product management guru and bestselling author Dan Olsen; and subscription expert and bestselling author Robbie Kellman Baxter.

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November 11, 2015

Bestselling author of The Membership Economy Robbie Baxter reveals trends for the most cutting edge SaaS products. Hint: it’s all about community and access instead of self and ownership.

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October 28, 2015

In only two short years, Slack has become one of the fastest-growing and most beloved enterprise SaaS products of all time.  But the secrets behind its growth aren’t what you might expect:  it wasn’t all about analytics and A/B testing.  Slack’s ex-PM lead, Kenneth Berger, tells stories from his time there and shares three surprising principles that helped drive Slack’s success.

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October 13, 2015

On-demand economy and platform thinking guru Sangeet Paul Choudary talks about what makes a great platform. He discusses their business models, the key role of reputations, and explains why the best platforms are the ones we don’t even notice.

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September 30, 2015
How do you go about disrupting daily habits that haven’t changed in decades, such as driving places, finding a home, and balancing the books? Lyft CMO, ex-Trulia CMO and ex-Intuit exec Kira Wampler reveals her approach and secrets to successfully disrupting tough categories from transportation to real estate and personal finance.
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September 23, 2015

Growth hacker Chris Neumann shares growth hacking trends. Founder of conversion optimization firm CROmetrics, Neumann helps companies grow exponentially through data-driven decision making: A/B testing, user testing key flows, end-user surveys and more.

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September 8, 2015

Silicon Valley design guru Joe Robinson shares his perspective on design trend for tech and mobile products. He also reveals why you should read more sci-fi. Joe Robinson organizes two of the largest design and technology communities in the country: Designers + Geeks and SVNewTech. Previously, he worked at Square, where he was product lead for Square Dashboard and Square Market.

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September 2, 2015

Companies live and die by their ability to drive customer and revenue growth.  Growth guru Sean Ellis, who coined the term “growth hacking” in 2010, will reveal how product teams can maximize their impact on growth.  Ellis will share examples from companies he helped grow from customer zero to IPO, including Dropbox, Eventbrite and Uproar.

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July 29, 2015
How do you create disruption in a complex ecosystem? Is an aggressive stand against the industry, such as Uber’s, the only way? Is it the most effective way? Emmy-award winner and TiVo’s CDO Margret Schmidt shares lessons learned from TiVo’s success in disrupting television and building partnerships with media behemoth like cable operators.
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June 23, 2015

How do you dramatically change your personal habits, from health to finance, career and happiness? myFitnessPal marketing VP Tara-Nicholle Nelson reveals secrets and behaviors of “transformational consumers”, people who view all of life as a series of “personal disruption” projects.

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May 27, 2015
In most companies, data and analytics have historically been considered a service.  However, analysts are now taking a more proactive role in driving businesses, and the more recent introduction of big data has accelerated this trend.  Facebook Analytics VP Ken Rudin shares how his team is aligned behind impact, not insights.
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May 3, 2015

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? Nir Eyal, the bestselling author of “Hooked”, has constructed a framework for designing better products. He also reveals exclusive tips on how to get unhooked.

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April 22, 2015

How do you actually go about achieving what most people think is completely impossible? Trulia founder Sami Inkinen shares what he learned in business, health and life from founding real estate marketplace Trulia, taking it all the way to IPO, breaking the two-person transpacific rowing world record, and more. If you can measure something, he believes, you can improve it.

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March 25, 2015

A well-designed workplace is critical to attract A-players and build at first-class culture. The traditional open-space plan no longer suit the need of innovative companies, so what does tomorrow’s work environment look like? Award-winning designer of the new Uber, Cisco, and Yelp offices, Primo Orpilla, shares his secret for bringing creativity, productivity, and culture into the work space.

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February 25, 2015

How do you know what to build next? Whether you’ve just got an idea or already have users / customers, you’re thinking about what the right thing to build is. Co-founder of KISSmetrics Hiten Shah shares best practices to make sure you are doing the right things at every stage of your business using customer feedback and your own point of view to create better products faster.

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January 28, 2015

Facebook’s ex-head of mobile development Jocelyn Goldfein shares best practices in building great software companies and cultures. “Your business model and technology stack shape your software company’s DNA and culture. You should understand how and why.”

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November 19, 2014

A member of Dan Ariely’s Irrational Labs, Bella Rozenkrants, discusses the impact behavioral economics can have on great products. This talk will explore how consumers construct and show their identity through their product choices. Bella Rozenkrants will share best practices and real life examples of what companies can learn from better understanding consumer identity.

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October 22, 2014

Early stage startups typically don’t have dedicated product managers / product owners.  But once they get to 30 people or have a few big-revenue customers, lack of product management can be disastrous.  Startup veteran Rich Mironov will talk us through typical symptoms for growing startups, what product managers/owners really do, and why they are important for scaling up.

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September 24, 2014

Internet of Things (IoT) devices do not exist on their own, they are nearly always closely associated with cloud-based services with multiple other touchpoints. Visionary author and founder of Adaptive Path Mike Kuniavsky will discuss how to design devices for multi-touchpoint services.

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August 27, 2014

Recent advances in marketing performance measurement have enabled great changes in how developers and marketers can optimize conversion rates. Conversion optimization expert and founder of CROmetrics, Chris Neumann shares examples and best practices on how marketing and product need to work together to create a great customer experience and business value.

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July 30, 2014

Money is deeply intertwined with our culture, our relationships, and our choices. New technologies, analytics, and digital currencies are all evolving our relationship with money. Design guru and payment expert Joe Robinson shares his vision for the future of money.

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June 18, 2014

We now have an overflow of user data and web analytics to help us understand what is going on in our products. There is only one thing left… What do we actually want to test? Co-founder of Dan Ariely’s Irrational Labs, Kristen Berman will share real-life examples of using behavioral economics to build great products.

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May 28, 2014

One of the most critical decisions for new products is its name. Alexandra Watkins, founder of nationally acclaimed naming agency Eat My Words, shares real life examples and exclusive tips in creating names that people can actually spell, pronounce and understand; evaluating the strength of any name in 15 seconds; and coming up with a smart domain name strategy.

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April 23, 2014

Mobile user acquisition worldwide is challenging and getting more and more expensive. Mobile advertising expert Yann Kronberg shares best practices in optimizing cost per install on mobile ad networks, optimizing user acquisitions strategies and navigating App Store marketing.

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March 19, 2014

On many social networks, resharing or reposting functionality allows users to share other people’s content with friends or followers. As content is re-shared from user to user, large cascades of reshares can form. Lada Adamic will reveal how Facebook re-share cascades are formed and discuss how they can be predicted.

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February 5, 2014

One thing that separates great product people from the rest is how well they use analytics. Dan Olsen, a startup veteran and leading product voice, will share examples and best practices in using analytics to optimize your product and business results.

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