Working as a VR product manager requires balance between emerging consumer preferences and traditional best practices in product design.

Content availability, interface limitations and first impressions are common challenges facing today's VR product manager.

Adam Sheppard is a leading expert in virtual technology – leading one of the most successful VR/AR agencies with cutting-edge products across industries. Augmented reality (AR) is the fastest-growing segment within the virtual products space. As Adam explains, the increase in mobile-first experiences has expanded the application for AR – from fun-first games to everyday tasks.