Expedia fmr Product Lead Anne Retterer describes how journey maps provide a framework for customer feedback to help prioritize features.
Explore the academic side of feedback loops with Expedia fmr Product Lead Anne Retterer by analyzing input relevance from key stakeholders.
Aceable CPO Erin Defossé on the impact of the flywheel effect and company pillars on enabling teams to scale growth products effectively.
Aceable CPO Erin Defossé on how to lay the foundation for scaling growth products, starting with company vision and connecting with customers
Learn about developing a unique professional code for building a full stack with Brilliant Home Product Director Gaurav Hardikar.
Building product strategy for scientific products requires deep knowledge of customer needs & niche context to understand motivations.
The xpectations and tools required for building a full stack as a product manager with Brilliant Home Product Director Gaurav Hardikar.
Brilliant Home Product Director Gaurav Hardikar describes building a full stack by outlining the touch points created by smart home tech.
The process of continuous learning is critical for personal & professional success. Move across vectors & seek growth at all times.
PMs must build digital applications, internal tools and platforms to meet a variety of product user needs-especially with healthcare products
How should PMs respond during a company pivot? Some things are under your control & others aren’t. Keep focus & lead your team forward.
Pandora Product Lead William White on opportunities & challenges for digital marketing products to enhance traditional marketing practices
Brand building is a key element of success. How can you make your brand experience memorable in a world flush with competitors?
In systems thinking, brands consider the societal impact of their product. This approach goes beyond use and experience into outcome.
Customer-centric brands are taking advantage of the digital explosion by leveraging big data to open new opportunities to connect.
Building skills and finding a place in an organization is influenced by the maturity of your organization and leadership team.
Applying lessons from improv enables product teams to expand their soft skills by adapting to a variety of unexpected situations or demands.
How do you serve an audience that wants to eat up everything you do and generate product loyalty? If you solve problems – you’ll create deep relationships.
Collecting user feedback is vital for any product. Still, choosing how to use is even more important. "Expectation bias" explains why.
The jobs to be done frame work enables brands to create solutions that are better, cheaper, faster to ultimately win marketshare.
Personalization improves marketing metrics. Find out how to leverage individual customer identities at scale.
Product careers can begin from various directions with opportunities to apply non-technical skills to expand your overall capacity as a PM.
User-centric design goes beyond style and looks. At its core, design unites nearly every aspect of products, businesses and organizations.
Swarm design aims at transforming our world. What can it do for your product or company? Learn about its origins from a design innovator.
When managing complex products, product teams must focus on building strong brands to stand out from the competition & resonate with users.
Driving product velocity requires analysis of features that aren't delivering at max capacity, eliminating them to focus on what's working
Platform products are a powerful marketplace to drive revenue for its provider and for the developers that use it to promote new products.
The business of e-commerce is a funnel that utilizes a variety of channels to maximize purchase opportunities for a wide range of customers.
Product managers use of product research based on the maturity of their core product and available budget for research projects
An effective product strategy begins with addressing a business need your product will solve through forward-thinking vision and a final goal
Product managers who take risks and push boundaries stand out from a crowded field of PMs who often can't find a way to make an impact.
Measuring performance goes beyond your impact on the bottom line. Personal growth must align with your ability to drive business results.
Design Thinking gives product managers a framework for problem-solving, focusing on customer needs and redefining how to create prototypes.
With product expansion, companies leverage their brand equity to launch new solutions that broaden their customer base.
Look beyond usage rate to understand the impact of low-velocity products, as they provide meaningful solutions to complex/expensive issues.
Building trust is key to maintain long-term relationships with key members of your network - including customers, managers & investors
Legacy products provide teams with access to years of user data and insights to guide product development.
Wearable technology challenges product managers to build great tech into a device that is culturally acceptable to wear in public.
Adoption of voice technology is outpacing the most successful tech products, harnessing human interaction to enable intuitive interactions
The adoption of voice products is impacted by more than tech sophistication - they need to provide relevant content based on cultural norms.
Product design is often misunderstood by product managers and viewed as a "mystery." In reality, the two departments have plenty in common.
Product teams must create a launch strategy in phases that leverage customer insights and market trends to determine effective positioning.
Growth products are guided by driven teams that are intentionally driven by success and do not accept failure as an option.
There are opportunities for retailers to leverage in-store experiences that complement online transactions, in addition to eCommerce
PMs must exercise curiosity every day, from engaging with peers across disciplines to developing a deep understanding of their customers.
Vimeo fmr GM, Christopher Gillet, speaks on building depth to enable product managers to become subject matter experts.
Before moving into leadership positions, product managers need to understand success drivers in order to achieve specific career milestones.
Vimeo Fmr GM, Christopher Gillet, speaks on the ways to become a T-shaped product manager by developing skills outside of the PM role.
Vimeo Fmr GM, Christoper Gillet, speaks on developing T-shaped product management skills by building soft skills supported by expertise.
In Design Thinking, product managers must give people enough options to make informed decisions without affecting conversion.
