The 2025 CPO Insights Report has been released!
2025 CPO Insights ReportBecome a Corporate Partner
Products That Count has grown faster in the past two years than in the previous five. While the organization is already helping reshape the entire innovation ecosystem, its ambitions are even bigger. That’s where you come in.
As a 501(c)(3) nonprofit, we rely on corporate sponsors to turn our product sector aspirations into reality. Become a partner and together, we can further establish the critical role of product management in the C-suite and the world at large.
As a corporate partner, you also have exclusive access to enroll your employees in our Mastermind Circles and our Mentorship at Scale services for your Product teams. Learn more.
- Google Product Lead on Building AI Products That Actually Work
- 2025 Q4 Product Guide: The End of “AI as a Feature”
- Pendo CPO on What the Best CPOs Get Right When Scaling Enterprise Software
- Retool Head of Technical Customer Experience on Enabling Highly Complex Products and Driving Adoption and Expansion
- Outshift by Cisco CPO & VP of Product on Building Breakthroughs Inside a $60B Enterprise
Don’t be left behind in your career. Join a growing community of over 500K Product professionals committed to building great products. Register for FREE today and get access to :
- All eBooks
- All Infographics
- Product Award resources
- Search for other members
Coming soon for members only: personalized content, engagement, and networking.
Products That Count believes that everyone should have the opportunity to build a career in product management through equal access to the historically privileged resources essential for a successful Product Manager career. What role are you looking to master?
Products That Count helps 500,000+ product managers accelerate their careers.
Mentorship
Give your Product Team a competitive advantage
“We boosted PM team efficiency by 29% in 3 months. The program paid for itself many times”
– SVP, Product Management, Fortune 100 company
“Partnering with Products That Count increased PM employee engagement by > 30%”
– CPO, Global Financial Firm
Mastermind Circles
Transform your Product Executive Team
“Monthly meetings cover topics that the group prioritizes, but there is always time allotted to discuss topics specific to my own needs where 1:1 conversations follow.
With each group interaction, I learn something new that is actionable in my organization.”
– Michael Kolman, Chief Product Officer, ION Treasury
Everyone can build great products that transform lives & create value at scale. Register here for free content.
Is your product a victim of Ineffective Product Management?
Ineffective product management comes at a cost: 1 in 3 product launches fail, a 30% lost Product Team & Engineering throughput, significant missed revenue, and a ~30% turnover rate within the Product team. It can also derail a digital transformation.
Take the growth mindset assessment below (5-7 minutes). There is a strong likelihood that your Product Team could be 30% more productive, be more innovative with a 30% increase in growth mindset, and be the competitive advantage your business needs. Check out the Strategic Product Management Bootcamp with Personalized Mentorship to learn more.
What makes a Great Product?
A great product is about much more than features and functions, than just solving a problem. A great product addresses the Body (knows the user), Mind (delivers value), and Spirit (elegant, touches emotions).
Learn Best Practices from Top Product Leaders
Each month, Products That Count offers webinars, articles, podcasts, infographics, white papers, videos, blog posts, and eBooks to help busy Product teams be their best. These resources allow you to learn from diverse business leaders that have put a Product-First culture into practice, experienced product executives that have successfully navigated challenges like those your team is currently facing. Explore resources like the ones below to take your skills to the next level.