Katherine Kornas, Betterment Product VP, on building a discovery foundation of hypotheses to power a more efficient product discovery process.
Betterment VP of Product Katherine Kornas offers a more consumer-centric approach to product competitive analysis.
VP of Growth Katherine Kornas draws parallels between the business values of millenium-old businesses in Japan and modern product management
Katherine Kornas, Betterment VP of Growth, on how PMs can drive product innovation by incorporating experience management best practices.
Betterment VP of Growth Katherine Kornas explains how tapping into user ego can provide insight needed to build more fulfilling products.
Betterment VP of Growth, Katherine Kornas, explores the concept of Growth product and discusses the product of the Growth product team.
Product roadmap = built around questions steers products through uncertainty and gives product managers an advantage: adaptability.
Insights on user emotion and a step you can take to understand your product’s unique emotional value proposition.
Looking to use all the great product management skills at a startup? Here’s what no one tells you about transitioning to a startup.
For product managers, the concept of “customer” as a single entity has become an outmoded, and restrictive, way of thinking.
Betterment VP of Product shares tips on building a customer journey map that can be a useful tool to encourage customer-centric thinking.
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