Iterate Faster with a Discovery Foundation

Katherine Kornas, Betterment Product VP, explains how to build a discovery foundation of hypotheses to power a more efficient product discovery process.

A Better Competitive Analysis

Betterment VP of Product Katherine Kornas offers a more consumer-centric approach to product competitive analysis.

It’s the Year 3021. Does Your Product Still Exist?

VP of Growth Katherine Kornas draws parallels between the business values of millenium-old businesses in Japan and modern product management

Experiences Are The New Product

Katherine Kornas, Betterment VP of Growth, shares how product managers can drive product innovation by incorporating experience management best practices.

Bringing Ego Into Your Product

Betterment VP of Growth Katherine Kornas explains how tapping into user ego can provide insight needed to build more fulfilling products.

What is a Growth Product Team’s Product?

Betterment VP of Growth, Katherine Kornas, explores the concept of Growth product and discusses the product of the Growth product team.

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Roadmapping Products During Uncertainty

Product roadmap = built around questions steers products through uncertainty and gives product managers an advantage: adaptability.

Why Emotional Products Are Better Products

Insights on user emotion from product management experience, and a step you can take to understand your product’s unique emotional value proposition.

Three Tips for Succeeding in Product Management at a Startup

Looking to use all the great product management skills at a startup? Here’s what no one tells you about transitioning to a startup.

A New Definition of Customer For Product Managers

For product managers, the concept of “customer” as a single entity has become an outmoded, and restrictive, way of thinking.

Customer-centric Customer Journey Maps

Betterment VP of Product shares tips on building a customer journey map that can be a useful tool to encourage customer-centric thinking.

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