Processes, Tools & Frameworks
Strategy & Roadmaps

ROOM Product Manager on Infusing Agile to Hardware Roadmap

Jayoon Yi from ROOM will explore how to infuse agile with waterfall mindsets and maximize the impact of hardware roadmaps.
Productivity

Brilliant Product VP on Workplace Productivity

Building workplace stamina is critical for maintaining productivity as a product manager - from seeking help from peers to making sure you take time off.
Design Great Products
Learn Something New

The North Face Global CMO & VP of Product Creation On Developing Products with A Purpose

The North Face Global CMO, Steve Lesnard, developing products with a purpose and pinpointing the purpose of a particular product.
Design Great Products

Curology Fmr Head of Product on Stakeholder Management and Product Strategy

Curology fmr Head of Product speaks on navigating common product management challenges such as stakeholder management and product strategy.
Market Fit

NCR Corp. Product Director on The Key Drivers of Product-Market Fit

NCR Corp. Product Director Amit Acharya speaks on driving the product-market fit through the lens of a startup as well as an enterprise.
Product Lifecycle

Transformco Fmr Ops VP on PM Approaches to Balanced Operations Success

Transformco Fmr Retail Ops VP, Beth Ligenza, provides product managers with working takeaways for how to achieve balanced operations.

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PL Skills
PM Skills
Product Awards

Universal Electronics Product Director on the Superpowers of the Conceive Stage

Universal Electronics Product Director speaks on the superpowers found within the conceive stage of the product life cycle.
PL Skills
PM Skills
Product Awards

Transfix Product Marketing Lead on the Superpowers of Building Product

nate Product Marketing Lead Patrick Blute on the superpowers available to product managers during the build stage of the product life cycle.
Best Practices
Processes, Tools & Frameworks

Rakuten Kobo Product Leader on Using Lessons to Build Frameworks

Elyse Clement, Rakuten Kobo Product Leader, reveals product-first principles that help product managers to build frameworks.
Go-To-Market Strategy

Head of Product at Loop Commerce on Product-led Go-to-Market

Subha Shetty, Head of Product at Loop Commerce, a Synchrony company, discusses how to craft an effective product-led go-to-market strategy.
Org Structure Matters

Etsy fmr VP & Head of Etsy.com on Organizing Product Teams

Etsy Fmr VP Jay Bergesen discusses the impact that the organization of product teams can have on the success of a team and company.
Meet The Crew

Patrick Blute: Products That Count Crew Member Spotlight with nate.tech Head of Product Marketing

This month, our crew member spotlight is on Patrick Blute, one of our incredible Product Talk podcast hosts and the nate.tech Head of Product Marketing.
Learn Something New

Anheuser-Busch Product Head on Product Building Variables on Oct. 21

Kurt Williams, Annheuser-Busch Product Head, shares ways product managers adapt to their environment effectively and manage product building variables
Leadership

Sam’s Club VP Product Management on Adaptable Retail Products

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Design Great Products
Learn Something New

Nordstrom Fmr Product VP on Product Strategy Fundamentals

Nordstrom Fmr Product VP Josh Platt joins Products That Count to share the core fundamental concepts of a successful product strategy.
Design Great Products
Learn Something New

Skylar Founder & CEO on Startup Products

We recently sat down with Skylar Founder & CEO, Cat Chen, to discuss scaling startup products and how to make a great product.
Team Building
The Talent Challenge

Blue Apron fmr Product Head on Scaling a Product Organization

We recently sat down with NextView Ventures Partner & fmr Blue Apron Product Head, Melody Koh, to discuss scaling a product organization.
Learn Something New
Managing Chaos

Etsy Product Director on Building Products in Ambiguity

Etsy Product Director, Sonia Kedzierski, joins Products That Count to shares insights on how to build products in ambiguity
Market Fit

Shopify Sr. Product Lead on Finding Product-Market Fit

Shopify Sr. Product Lead, Nickey Skarstad, recently spoke at a Product That Count to discuss how to define product-market fit.
Customer focus

Amazon fmr Product Lead on How To Do Customer-Focused Product Management

Karthik Sankar recently spoke at a Product That Count hosted webinar and discussed how to do customer-focused product management.
Learn Something New

Awair Product Director on Building Hardware Products

We recently sat down with Awair Director of Product, Dean Young, to discuss the challenges that come with building hardware products.
Design Great Products
Learn Something New

Occasions Ltd Product Development VP on Developing Hit Products

Occasions Ltd VP Product Development, Joe Pellettieri, discusses his experience in retail and developing hit products for a toy company.
Team Building

Building Product Teams, not Products

Alex Diaz recently spoke at Etsy HQ in New York and discussed the importance of building product teams, not products, for being a great Product Manager.
Meet The Crew

Products That Count Crew Spotlight with Tim Holley, Vice President of Product at Etsy

What makes a great product manager? According to Tim Holley, VP of Product at Etsy, there are a couple of traits that make a great product manager.
Product Awards

Fmr Rent The Runway Product Director on The 2020 Product Awards and Product Insights (Part 3)

As product managers, chaos is not always negative. Learn more from Laura Burkhauser of Rent the Runway in this interview.
Product Awards

Fmr Rent The Runway Product Director on The 2020 Product Awards and Product Insights (Part 2)

There are a few key traits that Laura Burkhauser, Fmr Rent the Runway Product Director, tends to look for in a great product manager.
Product Awards

Fmr Rent The Runway Product Director on The 2020 Product Awards and Product Insights

Laura Burkhauser discusses the 2020 Product Awards Advisory Board and provides insight on collaboration in the product life cycle.
Learn Something New

Resy Fmr Product Lead on Building Hospitality Products (Part 3): New Opportunities

Resy Consumer Product Lead on growing companies through 10x opportunities, product launches, and how economics helps him at his job.
Learn Something New

Resy Fmr Product Lead on Building Hospitality Products (Part 2): General Principles

Resy Fmr Consumer Product Lead on his approach to hospitality and the general principles and criteria for building great products.
Learn Something New

Resy Fmr Product Lead on Building Hospitality Products

Resy Fmr Product Lead, Tomer Molovinsky, discusses hospitality products and how to identify market solutions through like-minded philosophies.
Leadership
Strategy & Roadmaps

Rent The Runway Product Lead on Mario Kart Roadmaps: A Cautionary Tale

Rent the Runway Director of Product Mgmt, Laura Burkhauser, discusses the concept of Mario Karting and how it can be avoided.
Digital Transformation
Learn Something New

Products Meet Culture: Changing Legacy Systems

Sharon Plasser shares her experience in transitioning the business out of a legacy system and the consequences that result from doing so.
Design Great Products

Products Meet Culture: Product Goals and Establishing Value

Sharon Plasser on the importance of knowing your goals as a PM and how to use those goals to help you navigate through the company.
Learn Something New
Shifting the Culture

Sam’s Club Product Lead on Product Meets Culture

Sams Club Product Lead, Sharon Plasser, shares key principles for product managers for navigating complexities in established organizations.
Best Practices
The Talent Challenge

Rent The Runway Product Lead on Best Practices for Hiring PMs

Rent The Runway Product Lead, Laura Burkhauser, shares the importance of selecting the right people as interview candidates when hiring.
Customer focus
Leadership

JUUL Labs fmr CPO on Customer Personas

Customer personas help product managers tackle challenges that come from demanding customers as opposed to focusing solely on "best case" scenarios.
Ideation & Innovation
Learn Something New

Product Strategy: Building Something New

Building a product strategy for new solutions is best accomplished by evaluating organic integration points that align with your core operations.
Ideation & Innovation
Learn Something New

Product Strategy: Ideation 101

Product teams must invest time during the ideation phase to ask critical questions that will guide thier optimal product strategy to reach more customers.
Design Great Products

RetailMeNot fmr Product VP on Product Strategy

Building an effective product strategy begins with addressing a business need that your product will solve through forward-thinking vision and a final goal.
Customer focus

JUUL Labs fmr CPO on Passionate Customers

Identifying Your Passionate Customers Do you know who your most passionate customers are? They may not be the ones who spend the most money
Growth & Scale

Justworks Product SVP on Product Expansion

Product expansion goes beyond introducing a new feature set. Companies leverage their brand equity to launch new solutions that broaden their customer base.
Design Great Products

Zillow fmr Product Lead on Low-Velocity Products

It's important to look past usage rate to understand the impact of low-velocity products, as they provide meaningful solutions to complex/expensive issues.
eCommerce
Measuring Success

How To (Really) Measure E-Commerce Success

While many e-commerce operations are affected by returns and shipping costs, there are ways to leverage "mistakes" to build lifetime value for customers.
eCommerce

Balancing E-Commerce Tech In Retail Experience

Modern retailers must strikes a balance between e-commerce convenience and personalized interactions to provide customers with a great experience.
eCommerce

Nordstrom Tech SVP on E-Commerce

While retailers are using e-commerce as their primary plaform, there are opportunities to leverage in-store experiences that complement online transactions.
My Career

Career Roadmap: Brainstorm, Put It All Together

Drawing inspiration from industry leaders is a great way to enhance your career roadmap, from modeling career trajectory to developing new skills.
My Career

Career Roadmap: Assessing Your Current State

Assessing the current state of your professional skills will help solidify your career roadmap to leverage strengths and identify areas for improvement.
My Career

One Kings Lane Product VP on Career Roadmap

Building a career road map provides a clear path for product managers to achieve their goals, which starts with building a vision for long-term success.
Go-To-Market Strategy
Product Marketing

Product Marketing: Specs vs. Aspiration

Meghan Laffey led the product team at GoPro from its early origins to an IPO that drove massive growth for the company. It’s easy to “nerd out” on specs with innovative products like GoPro cameras. However, Meghan highlights that GoPro customers aren’t buying cameras because they’re super-technical products. Most importantly, they are buying into an aspirational lifestyle.
Go-To-Market Strategy
Product Marketing

Product Marketing: User-Generated Content

Meghan Laffey led the product team at GoPro from its early origins to an IPO that drove massive growth for the company. GoPro cameras turn every outdoor activity into an incredible video production that can be easily shared with millions of people. As Meghan explains, GoPro leverages various types of user-generated content to reach multiple audiences and showcase their product capabilities.
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