Understanding How a Data can Drive Positive Customer Experiences (Part 2)

Nicolas Chikhani, the Head Product Officer at Feelmore Labs, shares his tips on keeping consistency across customer touch-points.

Understanding How Data Can Drive Positive Customer Experiences

As product managers, we often focus on user-experience. However, very often an area of business that gets neglected is customer experience.

Thinking, Feeling, Doing: Knowing Your Users as Humans

How can product managers get better at understanding users as humans, to find moments in their lives where products naturally fit?

Customer-centric Customer Journey Maps

Betterment VP of Product shares tips on building a customer journey map that can be a useful tool to encourage customer-centric thinking.

Microsoft Product Director on Customer Experience Insights (Part 3): 3 Big Questions

Microsoft Product Director discusses how she would fix the Tesla experience, and what questions PMs need to ask the customer.

Microsoft Product Director on Customer Experience Insights (Part 2): Customer Journey

Gail Giacobbe, Microsoft Product Director, discusses her methods for creating a customer journey map as well as her Tesla experience.

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Microsoft Product Director on Customer Experience Insights for PMs

Microsoft Product Director, Gail Giacobbe, speaks on retention as the most important metric and mapping the customer experience.

Building Startups vs Products, Part 2: Focusing on Product and Customers

Melody Koh, Blue Apron Fmr Product VP, elaborates on her methods for creating and developing products and acquiring customers.

Customer Feedback Loops: Acting On Mechanisms

Make decisions based on customer feedback with mechanisms for collecting & analyzing input says Expedia fmr Product Lead Anne Retterer

Customer Feedback: Using Journey Maps

Expedia fmr Product Lead Anne Retterer describes how journey maps provide a framework for customer feedback to help prioritize features.

Expedia Fmr. Product Lead On Managing Customer Feedback Loops

Explore the academic side of feedback loops with Expedia fmr Product Lead Anne Retterer by analyzing input relevance from key stakeholders.

Oscar Health Product Lead on Understanding Product Users

PMs must build digital applications, internal tools and platforms to meet a variety of product user needs-especially with healthcare products

Customer-Centric Audience Insights & Data Diversity

One iteration may open another source of valuable customer-centric data. Gaining audience insight requires active engagement with customers

The Customer-Centric Platform Mindset

The platform mindset allows you to observe customer action, then respond quickly to leverage the results to drive customer-centric growth.

Vrbo CPO on Using Data To Be Customer-Centric

Customer-centric brands are taking advantage of the digital explosion by leveraging big data to open new opportunities to connect.

User Feedback: Best Practices For User Interviews

User interviews are essential. User feedback is best collected with a strategic approach and targeted questions to collect responses.

User Feedback: Product Decision Making

User feedback is best used for product decision making when applied to a framework based on impacts and risks; every choice affects results.

Experian Product Lead on When To Ignore User Feedback

Collecting user feedback is vital for any product. Still, choosing how to use is even more important. "Expectation bias" explains why.

Customer Personalization Methods

Better customer personalization provides more opportunities to drive revenue. Personalization makes it easy to choose to become customers

Design Skills For User-Centric Design

User-centric design skills will make you a better team manager beyond just making a product look great. Instead, focus on group fundamentals.

How Design Thinking Influences User-Centric Design

Design thinking and user-centric design creates advantages for business in any industry with undeniable results.

UserTesting fmr Product VP on User-Centric Design

User-centric design goes beyond style and looks. At its core, design unites nearly every aspect of products, businesses and organizations.

Authentic Design Founder on Swarm Design

Swarm design aims at transforming our world. What can it do for your product or company? Learn about its origins from a design innovator.

Product Management: Building Value For Users & Businesses

Product management teams can drive value for users and businesses alike by leveraging personalization to align with customer expectations.

HYP3R CEO on Scaling Customer Delight

To effectively scale a business, focus on providing customer delight with marketing tactics that are rooted in the product's core value.

JUUL Labs fmr CPO on Customer Personas

Customer personas help tackle challenges that come from demanding customers as opposed to focusing solely on "best case" scenarios.

JUUL Labs fmr CPO on Passionate Customers

How do you identify your most passionate customers? Recognize how they blatantly show their pride when doing so.

Product Management: “Squeaky Wheel Syndrome”

Product management teams must combat the "squeaky wheel syndrome" - learning how to say "no" to maintain strategic focus.

Product Management: Simple UX for Complex Platforms

While product interfaces may appear very simple, PM teams must invest in UX optimization to create intuitive solutions for complex tasks.

Ovia Co-Founder on Customer Empathy

PMs must exhibit customer empathy at every stage of product development by hosting numerous user interviews to create effective solutions.

Product Management: Customer Success Teams

Customer success teams help PMs identify areas for improvement through direct customer feedback, while reducing churn to drive more revenue.

Instagram Stories: Product Design & User Habits

Adapting product design to match user needs can be achieved by monitoring how users alter the product experience to produce specific results.

Evolving Instagram’s Product Design

Putting users first is essential for optimizing product design to meet the needs of users and advertisers to create more value.

Instagram Product Head on Product Design

Ad content must be optimized to connect brands with more users, creating relevant content that drives business results.

Product Management: Customers & MVP

Ash Wahi has led product teams that manage many of the largest service platforms. Unlike other consumer products, the customer expectations and MVP requirements for platform products are completely different. As Ash explains, it’s important to align your customer’s needs with your business focus and always to be mindful of who’s in charge.

Product Design Flow For Your Customers

Creating a memorable first impression is vital for engagement, driven by three factors that are responsible for customer retention.

Asana VP on Product Design

Product design teams can maximize work time by creating "flow" to avoid inefficiencies created by project coordination or "work about work."

How To Use Customer Data In Product Design

User data is driving product design, protecting user privacy is a challenge. Effective team building makes a difference.

Customer-Centric Product Design

Modern product design must be customer-centric, team building powers a culture that connects businesses to their customers.

Mastering Voice and Conversational User Experiences

Eduardo Olvera breaks down the 3 things you need to know as a PM to master “voice” technologies in this Products That Count blog post.

Hearing About Accounts, Listening for Segments

Product leadership guru Rich Mironov on how account managers and product manager see the world differently

Let’s Abandon Customers and Users

Product leadership guru Rich Mironov discusses why product managers need to stop talking generically about customers and users.

Portigal Consulting Founder on User Experience

Listening to customers is critical for user experience design. Product managers must set their worldviews aside in order to effectively listen

Chief Product Officer at LiveRamp Anneka Gupta on Building Customer Relationships

Understanding the art and science of customer relationships, risk/reward ratio for businesses, and building your network

ProdPad Head of Customer Success Andrea Saez on user on-boarding

Founder of Mind The Product and ProdPad Andrea Saez shares her experience with on boarding new users.

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