Better customer personalization provides more opportunities to drive revenue. Personalization makes it easy to choose to become customers

User-centric design skills will make you a better team manager beyond just making a product look great. Instead, focus on group fundamentals.

Design thinking and user-centric design creates advantages for business in any industry with undeniable results.

Swarm design provides uncommon access to the design thinking process to users with opportunities to drive collaboration from non-designers.

The power of swarm design lies in the ability to connect users to products they love by engaging them in the design process.

Data metrics enable product teams to understand customer preferences and optimize product performance to generate revenue more efficiently.

When managing complex products, the devil is in the details - evaluating multiple scenarios and managing the effects of uncommon situations.

When approaching new product development, it's critcal for product management teams to evaluate qualitative and quantitative data equally.

When assessing international markets, consider customer research, localization, e-commerce, product marketing & legal requirements.

Successful products use product research to gauge opportunities to leverage their business reputation to expand into new markets.

Build a product strategy for new solutions by evaluating organic integration points that align with your core operations.

Product research at its best combines qualitative and quantitative insights to generate recommended approaches for new product solutions.

Product managers benefit from building prototypes that satisfy common user demands and provide essential value that resonates with customers.

Product teams must invest time during the ideation phase to ask critical questions to guide their product strategy to reach more customers

Compelling reasons for product expansion: from satisfying short-term customer needs to setting up your product for long-term success.

Reasons to avoid product expansion - from personal employee requests to knee-jerk reactions from investors about your competition.

There's plenty of room to innovate with low-velocity products - solving complex problems with innovative approaches for customers.

One of the biggest challenges in managing data products is how to best optimize features, balancing what to improve versus what to delete.

Managing users and keeping them engaged is a significant challenge for product managers who focus on low-velocity products.

Evaluate legacy products by their ability to solve important problems and analyzing opportunities for future innovation.

Product teams managing legacy products must wrestle with continuing to optimize a specific product or deciding it's time for a replacement

Optimize Growth products with early user adoption with emphasis on maintaining engagement and retention to drive sustained revenue growth.

Today's product analytics tools provide PMs with access to critical data to make informed decisions on enhancements and overall performance.

Every aspect of the product design process must be focused on the end user, providing customers with clear value in solving a clear use case.

Product testing tools provide teams with critical insights driven by real-world customer interactions to optimize performance, functionality.

From constant ideation to trial and error, product design is a grind that requires patience and creative inputs to keep designers focused

Along with focusing on the final deliverable, product design must be viewed as a process that requires ample time to produce the best results

The success of growth products is driven by customer engagement and retention in order to create a sustainable base of active users.

Value creation for growth products occurs through a variety of product phases, which must be reviewed in order to build long-term success