Best Practices
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Product Design

Humans That Count

In this editorial, Fmr NASA Chief of Human Systems Engineering and Integration Division asks designers to consider the humans that count when building products.
Build Great Products
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Ideation & Innovation
My Career
Product Design

Rownd Co-Founder on Effective UX Design for Security and Trust

In this podcast, Rachel Radulovich speaks on the influence of UX design on user security and trust.

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Design Great Products
Ideation & Innovation
My Career
Product Design

IntoUniversity Partnerships CPO on Creating Impactful Product-Led Transformations

In this podcast, Namrata Sarmah shares insights on fostering product-led transformations.
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Ideation & Innovation
My Career
Product Design

BCG X Product Lead on Driving Success With Curiosity and Adaptability

In this podcast, Anne Jiao discusses her inspiring journey in the product space and the role of curiosity and adaptability in her success.

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Product Design

Duolingo Fmr. Director of Product on Decision Science in Product Management

In this podcast, Jorge Mazal discusses the fascinating world of decision science in product management.

Best Practices
Build Great Products
Design Great Products
Ideation & Innovation
Product Design

NASA Fmr Product Lead on the Human as a System in Product Design & Development

In this webinar, Fmr NASA Scientist Dr. Jennifer Rochlis explains why it is imperative for PMs to think of the human as a system.

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Build Great Products
Design Great Products
Product Design
Product-First

Ammunition Founder on Creating a Culture of Great Design

This podcast features Melissa Pickering in conversation with Robert Brunner. The topic? Creating a culture of great design.
Build Great Products
Design Great Products
Product Design
Product-First

LEGO Fmr. Product Design Leader on Designing Playful Product Experiences

In this podcast, Steve Geist discusses the art of designing playful product experiences and prioritizing the user experience.
Design Great Products
Leadership
Product Design

ABN CTO & Co-Founder on Leading Product Development With an Entrepreneurial Mindset

In this podcast, Valdemar Ostergaard discusses leading product development with an entrepreneurial mindset.
Product Design

The Rise of Products-and-Services Business Models (eBook)

This eBook looks at the “products-and-services” business model, where it is the whole product – the product experience – that matters.

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Leadership
Product Design

Amazon Appstore Head of Product – Trust & Safety on Product Experimentation

Amazon Head of Product Jaya Gopinathan shares insights on best practices and common pitfalls in the product experimentation phase.

Leaders in Innovation
Product Design
Sustainability

Approaching Sustainable Product Management with Capgemini

Announcing a Capgemini Research Institute report, and highlights from Products That Count’s work on sustainable product management.
Product Design

Product Design (eBook)

Not all PMs are designers, but all PMs need to understand the product design process. Read this eBook for best practices from our PM network.

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Product Design
Product-Market Fit

Take A Product Portfolio View For Maximum Value Proposition

ZEFR Product Lead Bharat Manglani takes the holistic Platform Product Manager view to maximize the customer value proposition.
Customer focus
Product Design

CX Thought Leader on Product Value of Customer Experience

CX thought leader Lorraine Schumacher shares how CX adds value to product teams and listening to customer voice brings success.
Product Design
Product-Market Fit
Strategy & Roadmaps

Team Wakabayashi Product Leader on What Makes a Successful Product in 2022

Many products fail due to markets or people, but most leaders still remain focused on products. What are important approaches to successful product development?
Market, Competitive & User Research
Product Design

Knowing when to pivot in developing a new product

When iterating toward product-market fit, there are two types of pivots that product managers typically make: the mental model pivot and the execution pivot.
Market, Competitive & User Research
Product Design

Shopify VP of Product on the Power of Pivoting

Shopify Vice President of Product Mamuna Oladipo shares opportunities to pivot within your goals when faced with mistakes and failures.
Leadership
Product Design

Blink UX Chief Creative Officer on Inspiring Teams with Design-Led Product Development

Design-led processes and elements of good product design that help teams prioritize features and bring brands to life.
Product Design

Discovery Education CPO on Edtech Product Design with an End in Mind

Discovery Education CPO Pete Weir explores how to work backward on edtech design with stability for diverse learners.
Customer focus
Product Design
Remote Workforce

Typeform Product Lead on Customer Centricity in a Remote World

Typeform Product Lead talks about key customer-centricity practices for every CPO to adopt in a more virtual world.
2022 Product Awards
2022 Product Awards Series
Customer focus
Product Design

Transfix Product Marketing Lead on Delightful User Journey Category at 2022 Product Awards

Transfix Product Marketing Lead Patrick Blute introduces the "Delightful User Journey" category for the 2022 Product Awards.
Customer focus
Design Great Products
Product Design

Fmr LEGO Education Head of Product On Focusing On Play Within Your Product

Melissa Pickering, former LEGO Education Head of Product joins us to talk about focusing on play within your product
Product Design
Strategy & Roadmaps

Three Mistakes to Avoid When Building Minimum Viable Products

CollegeVine Product Lead David Prentice latest article breaks down critical mistakes to avoid when building minimum viable products.
Cybersecurity
Product Design

Bit Discovery CEO on Innovation and Designing Secure Products

The CEO of Bit Discovery, a Mighty Capital portfolio company, shares insights on product innovation and computer security.
Best Practices
Cybersecurity
Product Design

Building Secure Products: An Introduction to Cybersecurity for Product Leaders

Learn how to build secure products from the ground floor in this cybersecurity series from Tugboat Logic and Products That Count.
Best Practices
Cybersecurity
Product Design

Building Secure Products: The Future of Security-Driven Product Design

Learn how to build secure products from the ground floor in this cybersecurity series from Tugboat Logic and Products That Count.
Best Practices
Cybersecurity
Product Design

Building Secure Products: Top 3 Security Tips You Don’t Want to Ignore During Development

Learn how to build secure products from the ground floor in this cybersecurity series from Tugboat Logic and Products That Count.
Best Practices
Cybersecurity
Product Design

Building Secure Products: Why Information-Driven Product Design Matters

Learn how to build secure products from the ground floor in this cybersecurity series from Tugboat Logic and Products That Count.
Customer focus
Design Great Products
Product Design

Experiences Are The New Product

Katherine Kornas, Betterment VP of Growth, on how PMs can drive product innovation by incorporating experience management best practices.
Customer focus
Product Design

Organize Your Product to Empower Your Users

CollegeVine Product Lead David Prentice shares how to balance product structures with micro and macro organization in order to empower users.
Customer focus
Design Great Products
Product Design

Map Out The Journey

White Ops Product Lead Bharat Manglani shares how product leaders can efficiently map out various journeys for cross-functional teams.
Product Design

Zonar Systems Sr. Director on The Era of the Multilingual Designer

Zonar Systems Product Design Senior Director speaks on the multifaceted value that multilingual designers brings to the larger tribe.
2021 Product Awards
Best Practices of a Great Product Leader
Best Practices of a Great Product Manager
Product Design

Prezi Product Director on the Superpowers of Design

Continuing the Age of Product Series, Products That Count CPO and former Microsoft Product Lead James Gray sat down with members of the Product Awards Advisory Board to discuss the various competencies product leaders need at every stage of the product life cycle. Joining him this week is Neha Taleja, current Prezi Product Director and […]
Customer focus
Design Great Products
Product Design

Why Emotional Products Are Better Products

Insights on user emotion and a step you can take to understand your product’s unique emotional value proposition.
Customer focus
Product Design

Oracle SVP of UX on Product Design Meets Product Management

Oracle SVP of UX, Hillel Cooperman, discusses his experience on how product management and product design can work together for success.
Customer focus
Design Great Products
Product Design

Thinking, Feeling, Doing: Knowing Your Users as Humans

How can product managers get better at understanding users as humans, to find moments in their lives where products naturally fit?
Customer focus
Design Great Products
Product Design

Customer-centric Customer Journey Maps

Betterment VP of Product shares tips on building a customer journey map that can be a useful tool to encourage customer-centric thinking.
Customer focus
Design Great Products
Product Design

Microsoft Product Director on Customer Experience Insights (Part 3): 3 Big Questions

Microsoft Product Director discusses how she would fix the Tesla experience, and what questions PMs need to ask the customer.
Customer focus
Design Great Products
Product Design

Microsoft Product Director on Customer Experience Insights (Part 2): Customer Journey

Gail Giacobbe, Microsoft Product Director, discusses her methods for creating a customer journey map as well as her Tesla experience.
Artificial Intelligence
Product Design

AI & ML Product Design, Development, and Adoption (Part 3)

Juniper Networks Head of Product discusses the lessons she learned as a PM and the major design principles PMs need to be aware of.
Artificial Intelligence
Product Design

AI & ML Product Design, Development, and Adoption (Part 2)

Juniper Networks Head of Product talks about the problem-solving path most PMs take and why AI and ML are not always the best solutions.
Customer focus
Design Great Products
Product Design

Microsoft Product Director on Customer Experience Insights for PMs

Microsoft Product Director, Gail Giacobbe, speaks on retention as the most important metric and mapping the customer experience.
Artificial Intelligence
Product Design

Juniper Networks Head of Product on AI & ML Product Design, Development, and Adoption

Juniper Networks Head of Product discusses AI & ML product design and how PMs can use the technology in product development.
Customer focus
Design Great Products
Product Design

Customer Feedback Loops: Acting On Mechanisms

Make decisions based on customer feedback with mechanisms for collecting & analyzing input says Expedia fmr Product Lead Anne Retterer
Customer focus
Design Great Products
Product Design

Customer Feedback: Using Journey Maps

Expedia fmr Product Lead Anne Retterer describes how journey maps provide a framework for customer feedback to help prioritize features.
Customer focus
Design Great Products
Product Design

Expedia Fmr. Product Lead On Managing Customer Feedback Loops

Explore the academic side of feedback loops with Expedia fmr Product Lead Anne Retterer by analyzing input relevance from key stakeholders.
Popular Resources
Product Design

Rent The Runway Product Lead on Building A Stakeholder Map

A stakeholder map helps teams stay on top of expectations from key players throughout the organization and prioritize overall engagement
Product Design

Systems Thinking: Outcome-Focused Design

Outcomes-focused design looks at the impact on society. If they aren’t considered, toxic effects can get out of control.
Popular Resources
Product Design

The Unique Benefits of Design Swarms

Design swarms deliver benefits of speed of generating solutions, generating unexpected discoveries, and tackling complex issues.

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