June 12, 2017
Make Anyone Use Your Product
The success of a product is increasingly defined by the ‘why’ someone will use a product, over the ‘how’ it should be built. But how do you get people to care? How do you go about showing people why they must use your product. The Times and The Sunday Times fmr-product head Paul Jackson explores the drivers of that ‘Aha’ moment, including the 9x challenge of new product adoption.
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