How can product managers become business leaders? Great product managers know how to build products customers love. Strategic product leaders also need to know how to drive the business forward. In this webinar, Dragonboat CEO Becky Flint shares insights on 4 key elements a product manager may learn and practice to become a strategic product leader. Tune in to learn how to effectively transition into a business leader who not only innovate products but also drive overall business growth and success.
Join us for new conversations with leading product executives every week. Roll through the highlights of this week’s event below, then head on over to our Events page to see which product leaders will be joining us next week.
Show Notes:
- Product management roles have evolved from makers to business leaders.
- It’s important to understand customer needs and wants from different perspectives.
- Business acumen impacts company and career success as much as product skills.
- Product managers should conduct business case discovery and think strategically.
- Use a strategic canvas to communicate priorities and goals visually to stakeholders.
- Connect product roadmaps to product performance over time.
- Consider product ROI and investment when prioritizing features.
- Being a strategic product leader requires a balance of technical and go-to-market skills.
- Align product development with the full product lifecycle.
- Define metrics aligned with business outcomes to prioritize goals.
- Involve cross-functional stakeholders in strategic planning.
- Get stakeholder alignment on shared goals and metrics.
- Understand the relationship between product and go-to-market success.
- Involve sales leaders in product decision-making.
- Focus on outcomes rather than just outputs.
- Consider dependencies on other teams for product success.
- Adjust portfolio mix based on market conditions and metrics.
- Conduct regular business reviews at annual, quarterly, and monthly cadences.
- Product leaders should leverage product operations for success.
- Establish a strong product operating model and process.
About the speaker
Becky is a product and tech executive based in the Silicon Valley. She has built and scaled product and engineering teams globally for both startups and Fortune 500 companies. Currently Becky is the Founder and CEO of Dragonboat with a mission to empower responsive leaders and their teams to build better products faster. Prior to founding Dragonboat, Becky has held executive roles at Feedzai, Bigcommerce, Tinyprints/Shutterfly, and PayPal.
About the host
As the Chief Product Officer at NEOGOV, Denise leads the strategy for public sector HR and Public Safety software, driving innovation, customer satisfaction, and excellence. Her experience at Checkr as Chief Product Officer saw her delivering customer-focused products and promoting a fairer future. Denise’s notable career spans over two decades, with significant roles including GM for Analytics at Workday, where she launched new products and grew the business to over $200 million in ARR. Her background includes leadership positions at Platfora, Salesforce, HSBC, and AT&T, showcasing her expertise in enterprise product development and a commitment to technological advancement and customer success.