Kintan Brahmbhatt is a product leader with Amazon Music, pioneering innovative solutions for music lovers to listen to their favorite songs. Searching for new content used to be entirely text-based, but voice commands and audible technology have changed the game in how people search for content. Instead of using a conventional search to find music, Kintan outlines how simply asking for “the newest song” allows music lovers to find their new favorite song without knowing its title.

Kintan Brahmbhatt is a product leader with Amazon Music, pioneering innovative solutions for music lovers to listen to their favorite songs. Balancing the needs of your customers and understanding your competition is critical to enhancing product design. As Kintan explains, it’s helpful to start by engaging your customers in the product design process – while listening intently to what’s happening in your competitive landscape.

Working as a VR product manager requires balance between emerging consumer preferences and traditional best practices in product design.

From managing teams at Netflix to launching education solutions, Gibson Biddle is an innovative product leader with years of experience with building brands. From its beginnings as DVD-first service to its current position into a streaming-first service, Netflix has evolved significantly over the past 20 years. As Gibson explains, these changes in service also impacted the brand’s presentation and overall identity for its customers.

From managing teams at Netflix to launching education solutions, Gibson Biddle is an innovative product leader with years of experience with building brands. Defining attributes for your brand is a critical process to help it stand out from the crowd. As Gibson explains, two models help to identify the essential features and emotions that your brand should communicate with its customers.

Adam Sheppard is a leading expert in virtual technology – leading one of the most successful VR/AR agencies with cutting-edge products across industries. Augmented reality (AR) is the fastest-growing segment within the virtual products space. As Adam explains, the increase in mobile-first experiences has expanded the application for AR – from fun-first games to everyday tasks.

Ryan Walsh brings a fresh perspective to product management, rooted in building innovative products at Beats and investing in startups with Floodgate. Every product is positioned to provide specific needs for customers. As Ryan explains, successful products build trust with users by delivering on a unique promise that resonates with people in meaningful ways.

Ryan Walsh brings a fresh perspective to product management, rooted in building innovative products at Beats and investing in startups with Floodgate. In today’s crowded digital environment, it’s difficult to stand out and grab users’ attention. As Ryan explains, great products are best positioned with a crafted story and well-defined promise to connect with customers in providing unique value.