Katherine Kornas, Betterment Product VP, on building a discovery foundation of hypotheses to power a more efficient product discovery process.

ErisX COO, Matt Trudeau, shares why a marketplace can be an amazing product as long as you have a strategy to build one successfully.

Betterment VP of Product Katherine Kornas offers a more consumer-centric approach to product competitive analysis.

ErisX COO Matthew Trudeau continues his Power of Markets series by breaking down the recent US equities markets turmoil involving GameStop.

VP of Growth Katherine Kornas draws parallels between the business values of millenium-old businesses in Japan and modern product management

Katherine Kornas, Betterment VP of Growth, on how PMs can drive product innovation by incorporating experience management best practices.

ErisX COO Matt Trudeau lays out how product managers can harness the power of markets for a sustainable future.

Case studies are a common component of a product manager interview. Betterment VP of Growth shares three tips to ensure yours will stand out.

Betterment VP of Growth Katherine Kornas explains how tapping into user ego can provide insight needed to build more fulfilling products.

The most powerful means for products and businesses to establish trust and resist the temptation of negative incentives is transparency.

Betterment VP of Growth, Katherine Kornas, explores the concept of Growth product and discusses the product of the Growth product team.

ErisX Chief Product Officer and Chief Strategy Officer, Matt Trudeau, disusses product managing incentives in complex systems.

Product roadmap = built around questions steers products through uncertainty and gives product managers an advantage: adaptability.

Insights on user emotion and a step you can take to understand your product’s unique emotional value proposition.

Looking to use all the great product management skills at a startup? Here’s what no one tells you about transitioning to a startup.

For product managers, the concept of “customer” as a single entity has become an outmoded, and restrictive, way of thinking.

Vice President, Product at Zillow, having been with the company for over 13 years, shares tips on product growth in our latest blog.

How can product managers get better at understanding users as humans, to find moments in their lives where products naturally fit?

Betterment VP of Product shares tips on building a customer journey map that can be a useful tool to encourage customer-centric thinking.

Betterment Product Lead breaks down why data should be used as a checks-and-balances system for strong conviction statements.

Review best practices for product launches with Betterment Product Lead, from defining your product purpose to managing dependencies.

Betterment Product Lead Katherine Kornas shares best practices for successful product launches, beginning with understanding your customer

Part of building a great product career is identifying new challenges to enhance your skills and expand your ability to create new products.

Joining startups enable product managers to apply skills learned at large companies to create a new product culture.

Growth products must be incubated with ample time spent on defining their value proposition before moving into growth-mode.

Every great product manager crafts their own product vision, identifying a clear customer need and infusing their brand's unique traits.