Head or Director of Product Archives

Washington Post CPO & CTO on Building a Technology Startup Within a Non-Tech Company

Can a newspaper's intrapreneur product not only delight media subscribers and advertisers, but also become a sustainable source of revenue?

All Things AI Beyond the Hype

All things AI, from an eBook with insights by amazing product leaders to a webinar and podcast recording with more real life examples.

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Digital Transformation

The Future of In-App Purchases

Emma Cai investigates mobile app monetization and how app stores can improve IAPs to encourage more innovative content in the long run.

Productivity

Brilliant Product VP on Workplace Productivity

Building workplace stamina is critical for maintaining productivity - from seeking help from peers to making sure you take time off.

Mobile

Blue Cedar CEO on How to Build High-Quality, Secure Mobile Apps

Blue Cedar CEO shares how product leaders can build secure mobile apps to deliver positive business outcomes.

Leadership

Blink UX Chief Creative Officer on Inspiring Teams with Design-Led Product Development

Design-led processes and elements of good product design that help teams prioritize features and bring brands to life.

Discovery Education CPO on Edtech Product Design with an End in Mind

Discovery Education CPO Pete Weir explores how to work backward on edtech design with stability for diverse learners.

Customer focus

Remote Workforce

Typeform Product Lead on Customer Centricity in a Remote World

Typeform Product Lead talks about key customer-centricity practices for every CPO to adopt in a more virtual world.

Award Advisory Board Product Leader on Empowering the Whole Human Category at the 2022 Product Awards

Felipe Gasparino takes the mic to tell us about the category of “empowering the whole human” at the 2022 Products That Count Product Awards.

B2B

Cox Communications Product Lead on Moving Success from B2C to B2B

Cox Communications Product Lead explains what it takes to be successful when moving a business from B2C to B2B.

Shifting the Culture

The 3 P’s of a Great Product Culture: Play, Purpose, & Potential

This eBook includes tips product leaders can put into action to help motivate PMs, reduce churn, and establish a great product culture.

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Fmr Ratehub.ca Product VP on Scaled Consumer Products Online & Offline

Fmr Ratehub Product VP Scott Affleck on challenges of building hybrid consumer products, and balancing speed with operational complexity.

Build Great Products

Fmr Transformco Product Director on the Responsive Product Accountability Category at 2022 Product Awards

Fmr Transformco Product Director Maheep Bhalla introduces the Responsive Product Accountability category for the 2022 Product Awards.

Products That Count Founder on The Product Awards

Products That Count CPO in conversation with our Founder on the 2021 Product Awards, and owning one's category to win in product management.

Best Practices of a Great Product Leader

Getsafe Product VP on Insurance Tech Product Development

Getsafe VP of Product & Design shares insurance changes within tech and how its product development is different from other industries.

Best Practices of a Great Product Manager

Challenges in Product Development: Using the Power of Questions

As PMs, we know that our products are only as good as the questions they answer. Use more questions in the product development process today.

Best Practices of a Great Product Leader

Growth Mindset

Shifting the Culture

The Growth Mindset: How Product Leaders Can Establish a Culture for Learning

A product culture that includes the growth mindset is essential for market leaders. Get this eBook and help your team today.

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Build Great Products

Indeed.com Senior International Product Lead on Level Up Scale & Complexity Category at 2022 Product Awards

Indeed.com Senior International Product Lead Iryna Krutenko introduces the Level Up Scale & Complexity category for the 2022 Product Awards.

Growth & Scale

Uber Product Lead on Growing Millions of Users in Two-Sided Marketplaces

Uber Product Leader Sreenath Kizhakkedath shares a framework to build experience and deliver growth in two-sided marketplaces.

Procore Product Lead on Demystifying Artificial Intelligence

Procore Product Lead Reza Shirazi talks about demystifying artificial intelligence and what it means to build AI products.

Popular Resources

Pricing

Shipt Director of Product on Surge Pricing: 0 to 1

Shipt Product Director on building a surge pricing system that includes machine learning, operations research, and behavioral psychology.

Customer focus

Transfix Product Marketing Lead on Delightful User Journey Category at 2022 Product Awards

Transfix Product Marketing Lead Patrick Blute introduces the "Delightful User Journey" category for the 2022 Product Awards.

Marketplace Strategies: Part 3: Targeting Unique Supply and Demand

Markets offering unique products or services can be fantastic business opportunities; coupling those with unique demand is a great strategy.

B2B

Best Practices

Best PM Practices in B2B

This eBook shares B2B best practices when it comes to KPIs, challenges, and coaching teams to connect with B2B customers.

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Data & Analytics

Sorcero CEO on Data Analytics For Cognitive Solutions in Life Sciences

Sorcero CEO Dipanwita Das shares how data analytics can produce cognitive solutions in the life sciences industry

Digital Transformation

Livestreaming: Viable as a Product or Distribution Channel

If you think livestreaming is a fleeting fad in which kids just watch each other play video games, you are in for a surprise.

B2B

Ambient Photonics CEO on B2B Product Management

Ambient Photonics CEO Bates Marshall talks about ways B2B product management differs from direct to customer.

VOGLIO Product Lead on tactics to drive a shared product strategy

VOGLIO Director of Product Management Raquel Hirai-Hadley shares proven tools to tackle the most common product ownership issues.

Borealis AI Product Lead on Machine Learning Product Development & Business Value

Borealis AI Product Lead Alex LaPlante talks what makes machine learning products different from traditional software products.

Remote Workforce

Team Building

Creating Connected Product Teams in a Remote Environment

Remote work has its advantages. But product leaders can't lose sight of the strengths gained through better connected product teams.

Go-To-Market Strategy

Google Product Lead on Informed Go-To-Market Strategy at 2022 Product Awards

Google Product Lead Neha Taleja on the Informed Go-To-Market Strategy category for the 2022 Product Awards.

A Product-Forward Powerhouse Team: The 2022 Awards Advisory Board

These five amazing product leaders, from different geographies and different verticals, are sure to add up to our best product awards yet.

Career Growth

Fmr Executive VP at Viacom/CBS on Physics, Music, and Products: Journey to CPO

Product leader Shampa Banerjee jillustrates how embracing her training in physics and music helped map her journey as a CPO.

Strategy & Roadmaps

Checking the Pulse on Feature Adoption

White Ops Product Leader, Bharat Manglani, shares best practices on strategies to investigate, monitor, and use insights on feature adoption.

The Talent Challenge

VP of Product at Disney Streaming on Inclusivity and Storytelling

VP of Product at Disney Streaming Dave Lankford talks about inclusivity and true listening, and how this relates to product development.

Launch Great Products

Team Building

Executive Product & Marketing Leader on Key to Collaboration with Sales and Marketing for Product Launch

Executive Product and Marketing Leader Seema Pandya will share key cross-functional milestones of collaboration pre-launch and during launch.

Fmr IBM VP & Partner On Visionary Product Thinking

Each person gives a unique perspective on the products they build. But what does it mean to truly use visionary product thinking?

Data & Analytics

RBC Product Leader on Product Analytics: Why, What, When, and How to Use Data to Make Great Products

Join RBC PM Juan Martin to dive deep into the what, why, when, and how of data analytics to be used to make great products.

Marketplace Strategies: Part 2: Vertical vs. Horizontal

ErisX COO, Matt Trudeau, shares why a marketplace can be an amazing product as long as you have a strategy to build one successfully.

Growth Mindset

Shifting the Culture

The Growth Mindset for Product Teams

The Growth Mindset for Product Teams produced by Products That Count helps to benchmark product teams and assess their competencies.

Market, Competitive & User Research

Exact Sciences Global Product and Strategy Leader On Moving Fast and Saving Lives

Exact Sciences Global Product and Strategy Leader Vidya Venkatesh shares what makes commercially successful and impactful healthcare products

Amazon Care Head of UX Design and Research On Building with Purpose

Join Amazon Care Head of UX Design and Research Dane Howard to learn about the concepts and actions necessary for building with purpose.

Customer focus

Best Of