Brilliant Home Product Director Gaurav Hardikar describes building a full stack by outlining the touch points created by smart home tech.
PMs must build digital applications, internal tools and platforms to meet a variety of product user needs-especially with healthcare products
How should PMs respond during a company pivot? Some things are under your control & others aren’t. Keep focus & lead your team forward.
A stakeholder map helps teams stay on top of expectations from key players throughout the organization and prioritize overall engagement
One iteration may open another source of valuable customer-centric data. Gaining audience insight requires active engagement with customers
Outcomes-focused design looks at the impact on society. If they aren’t considered, toxic effects can get out of control.
The platform mindset allows you to observe customer action, then respond quickly to leverage the results to drive customer-centric growth.
Analyzing product data helps understand how your product is performing and guide your team in developing your strategic focus.
Customer-centric brands are taking advantage of the digital explosion by leveraging big data to open new opportunities to connect.
Design swarms deliver benefits of speed of generating solutions, generating unexpected discoveries, and tackling complex issues.
Design swarms enable teams to generate impactful solutions in less time by crowd-sourcing a wide range of input from many different users.
Design swarms enable product teams to solve large-scale problems via an interactive platform that enhances creativity for a wider audience.
Localization helps teams focus their efforts on prioritizing key features in specific regions to effectively measure success for future scale.
Analyzing product data enables teams to calculate the lifetime value of a customer to ensure that their product strategy retains users
User interviews are essential. User feedback is best collected with a strategic approach and targeted questions to collect responses.
User feedback is best used for product decision making when applied to a framework based on impacts and risks; every choice affects results.
Collecting user feedback is vital for any product. Still, choosing how to use is even more important. "Expectation bias" explains why.
An effective disruption strategy, jobs to be done theory breaks down process to capitalize on the competition’s weakness.
Creating e-commerce experiences for international requires evaluation of local payment platforms & a wide range consumer preferences.
Better customer personalization provides more opportunities to drive revenue. Personalization makes it easy to choose to become customers
User-centric design skills will make you a better team manager beyond just making a product look great. Instead, focus on group fundamentals.
Personalization improves marketing metrics. Find out how to leverage individual customer identities at scale.
Design thinking and user-centric design creates advantages for business in any industry with undeniable results.
Swarm design provides uncommon access to the design thinking process to users with opportunities to drive collaboration from non-designers.
User-centric design goes beyond style and looks. At its core, design unites nearly every aspect of products, businesses and organizations.
The power of swarm design lies in the ability to connect users to products they love by engaging them in the design process.
Data metrics enable product teams to understand customer preferences and optimize product performance to generate revenue more efficiently.
Swarm design aims at transforming our world. What can it do for your product or company? Learn about its origins from a design innovator.
When managing complex products, the devil is in the details - evaluating multiple scenarios and managing the effects of uncommon situations.
Product management teams can drive value for users and businesses alike by leveraging personalization to align with customer expectations.
To effectively scale a business, focus on providing customer delight with marketing tactics that are rooted in the product's core value.
Getting feedback from your customers and internal stakeholders will ensure that you can sustain momentum generated from new product velocity.
Creating product velocity is a function of creating alignment within your team to ensure that everyone is working toward the same goals.
Driving product velocity requires analysis of features that aren't delivering at max capacity, eliminating them to focus on what's working
Customer personas help tackle challenges that come from demanding customers as opposed to focusing solely on "best case" scenarios.
Successful products use product research to gauge opportunities to leverage their business reputation to expand into new markets.
Product research at its best combines qualitative and quantitative insights to generate recommended approaches for new product solutions.
An effective product strategy begins with addressing a business need your product will solve through forward-thinking vision and a final goal
International product launches require a unique playbook to ensure that your product can be used globally with a variety of customers
How do you identify your most passionate customers? Recognize how they blatantly show their pride when doing so.
Product management teams must combat the "squeaky wheel syndrome" - learning how to say "no" to maintain strategic focus.
While product interfaces may appear very simple, PM teams must invest in UX optimization to create intuitive solutions for complex tasks.
There's plenty of room to innovate with low-velocity products - solving complex problems with innovative approaches for customers.
Managing users and keeping them engaged is a significant challenge for product managers who focus on low-velocity products.
Look beyond usage rate to understand the impact of low-velocity products, as they provide meaningful solutions to complex/expensive issues.
Every aspect of the product design process must be focused on the end user, providing customers with clear value in solving a clear use case.
Product testing tools provide teams with critical insights driven by real-world customer interactions to optimize performance, functionality.
From constant ideation to trial and error, product design is a grind that requires patience and creative inputs to keep designers focused
Along with focusing on the final deliverable, product design must be viewed as a process that requires ample time to produce the best results
Product design is often misunderstood by product managers and viewed as a "mystery." In reality, the two departments have plenty in common.
