HYP3R CEO on Scaling Customer Delight

To effectively scale a business, focus on providing customer delight with marketing tactics that are rooted in the product's core value.

Product Platforms: Unique Development Advantages

Leverage product platforms to bring new app solutions to market more efficiently by improving speed-to-market with a proven framework.

Diversity In Product: Making It Happen

Increase diversity in the profession by getting out into the community and engaging with young people to enhance the talent pipeline.

Product Platforms: The Discovery Process

Building new solutions on product platforms lets teams get a headstart on product discovery by providing a proven framework for development

Salesforce Health Cloud Product VP on Product Platforms

Platform products are a powerful marketplace to drive revenue for its provider and for the developers that use it to promote new products.

The Impact of Diversity & Inclusion In Product

Promoting diversity & inclusion goes beyond simply increasing representation on your team. Everyone must have a voice.

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Product Research: Expand Your Current Product

Successful products use product research to gauge opportunities to leverage their business reputation to expand into new markets.

Pivotal Labs fmr Product Lead on Increasing Diversity in Product

Race, ethnicity, political views and social backgrounds contribute to building an effective diverse community.

Product Research: Budget To Build From Scratch

Product research at its best combines qualitative and quantitative insights to generate recommended approaches for new product solutions.

Brilliant Product Director on Demystifying Product Management

Break down all the acronyms and terms that are commonly used in product management, making sense of a profession that has its own language.

Microsoft fmr Product Lead on Product Research

Product managers use of product research based on the maturity of their core product and available budget for research projects

LiveCareer Product VP on International Product Launches

International product launches require a unique playbook to ensure that your product can be used globally with a variety of customers

Problem Solving: “You’ve Seen This Before”

Effective problem solving involves thinking through solutions to similar issues, while drawing from outside industries for more perspective.

Product Management: “Squeaky Wheel Syndrome”

Product management teams must combat the "squeaky wheel syndrome" - learning how to say "no" to maintain strategic focus.

Problem Solving: All About Repetition

Applying past lessons in repetition across multiple projects enable PMs to kickstart problem solving exercises without needing to start over.

Product Management: Simple UX for Complex Platforms

While product interfaces may appear very simple, PM teams must invest in UX optimization to create intuitive solutions for complex tasks.

Product Expansion: When To Go Forward

Compelling reasons for product expansion: from satisfying short-term customer needs to setting up your product for long-term success.

Bazaarvoice Product VP on Problem Solving

Design Thinking gives product managers a framework for problem-solving, focusing on customer needs and redefining how to create prototypes.

SpotHero Product Lead on Simplifying Product Management

Product management provides a framework for streamlining processes and creates synergy across functions to deliver value for customers.

Product Expansion: Avoid These Drivers

Reasons to avoid product expansion - from personal employee requests to knee-jerk reactions from investors about your competition.

Innovating With Low-Velocity Products

There's plenty of room to innovate with low-velocity products - solving complex problems with innovative approaches for customers.

Optimizing Features For Data Products

One of the biggest challenges in managing data products is how to best optimize features, balancing what to improve versus what to delete.

Low-Velocity Products: Simplifying Complex Problems

Managing users and keeping them engaged is a significant challenge for product managers who focus on low-velocity products.

Data Products Solving Long-Term Challenges

Data products provide approaches to long-term challenges by applying predictive analytics to processes that normally require manual testing

Google Product Lead on Data Products

Data products provide tangible solutions for problems that are informed by real-world use cases from a diverse database of use cases.

Legacy Products: Vampires vs. Replacements

Evaluate legacy products by their ability to solve important problems and analyzing opportunities for future innovation.

Legacy Products: Questions, Then Keep or Kill

Product teams managing legacy products must wrestle with continuing to optimize a specific product or deciding it's time for a replacement

The Fundamentals of Quality Voice Products

The user experience for creating voice products must be refined to connect with users on a personal level.

Voice Products: Modern Innovation, Opportunities For More

An explosion of voice products, fueled by increasing innovation and user expectations, is accelerating adoption and overall capabilities

TechCrunch fmr Product Lead on Legacy Products

Legacy products provide teams with access to years of user data and insights to guide product development.

Building New Features: Product Analytics For Enterprise

Today's product analytics tools provide PMs with access to critical data to make informed decisions on enhancements and overall performance.

Alexa fmr UX Product Lead on Building Voice Products

The adoption of voice products is impacted by more than tech sophistication - they need to provide relevant content based on cultural norms.

Hinge CPO on Mobile Dating Apps

The adoption of mobile dating apps has fundamentally how people interact with one another when looking to find love.

Design Development: Product Testing For Enterprise

Product testing tools provide teams with critical insights driven by real-world customer interactions to optimize performance, functionality.

Hinge CPO on Building With Lean Product Teams

Lean product teams are a new model for building products, requiring PMs to think differently about using resources to remain efficient.

Hinge CPO on Becoming A Product Manager

Product manager benefit from working with a variety of projects early in their careers, from basic daily tasks to going beyond your pay grade

Product Concepts: Rapid Prototyping For Enterprise

Rapid prototyping tools enable product teams to create effective product test cases without slowing down the creative process.

Crossing The Chasm Leader on Product Launch Planning

Product teams must create a launch strategy in phases that leverage customer insights and market trends to determine effective positioning.

Product Collaboration: Roadmapping For Enterprise

Tools for product roadmapping at large-scale companies must enable collaboration and transparency ato keep everyone on the same page.

Product Managers Must Be Inclusive

Operating with inclusiveness enables product managers to reach their peers and customers with greater effectiveness through active listening.

Product Managers Must Be Bold

Big ideas drive creation of amazing solutions, using data from testing bold hypotheses to take product design to the next level.

Medium Product VP on Skills For Product Managers

PMs must exercise curiosity every day, from engaging with peers across disciplines to developing a deep understanding of their customers.

Vimeo fmr GM on T-Shaped Skills (Part 3)

Vimeo fmr GM, Christopher Gillet, speaks on building depth to enable product managers to become subject matter experts.

Vimeo fmr GM on T-Shaped Skills (Part 2)

Vimeo Fmr GM, Christopher Gillet, speaks on the ways to become a T-shaped product manager by developing skills outside of the PM role.

Vimeo fmr GM on T-Shaped Skills

Vimeo Fmr GM, Christoper Gillet, speaks on developing T-shaped product management skills by building soft skills supported by expertise.

Design Thinking: Solving The Paradox of Choice

There are several ways to address paradox of choice in design thinking, including design simplicity-enabling customers to choose, not pick

Product Management: Customer Success Teams

Customer success teams help PMs identify areas for improvement through direct customer feedback, while reducing churn to drive more revenue.

Product Management: Moving to SaaS

SaaS requires product management teams to focus on gross margin and competitive advantage to maximize sellability and customer retention

Product Design Lessons: #7 – 10

Driving success with product design requires a strong team with people who have intangible qualities that go beyond hard skills.

Gainsight CPO on Product Management

Traditional enterprise licenses have shifted toward SaaS subscriptions, requiring product management teams to think differently about structuring services.

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