Better customer personalization provides more opportunities to drive revenue. Personalization makes it easy to choose to become customers

User-centric design skills will make you a better team manager beyond just making a product look great. Instead, focus on group fundamentals.

It's time to bring you closer to the people who have built the Products That Count community! Meet Brilliant Product Director Gaurav Hardikar.

Design thinking and user-centric design creates advantages for business in any industry with undeniable results.

Swarm design provides uncommon access to the design thinking process to users with opportunities to drive collaboration from non-designers.

The power of swarm design lies in the ability to connect users to products they love by engaging them in the design process.

Data metrics enable product teams to understand customer preferences and optimize product performance to generate revenue more efficiently.

When managing complex products, the devil is in the details - evaluating multiple scenarios and managing the effects of uncommon situations.

Product management teams can drive value for users and businesses alike by leveraging personalization to align with customer expectations.

Product management functions perform better when they are grounded in core values that serve as a guide to drive operational excellence.

Managing complex products is a challenging opportunity for product teams to optimize user experiences that commonly include many pain points.

When approaching new product development, it's critcal for product management teams to evaluate qualitative and quantitative data equally.

Getting feedback from your customers and internal stakeholders will ensure that you can sustain momentum generated from new product velocity.

When assessing international markets, consider customer research, localization, e-commerce, product marketing & legal requirements.

Creating product velocity is a function of creating alignment within your team to ensure that everyone is working toward the same goals.

Customer personas help tackle challenges that come from demanding customers as opposed to focusing solely on "best case" scenarios.

Leverage product platforms to bring new app solutions to market more efficiently by improving speed-to-market with a proven framework.

Increase diversity in the profession by getting out into the community and engaging with young people to enhance the talent pipeline.

Building new solutions on product platforms lets teams get a headstart on product discovery by providing a proven framework for development

Building customer loyalty involves driving repeat visits for purchasing customers and lowering acquisition costs.

Promoting diversity & inclusion goes beyond simply increasing representation on your team. Everyone must have a voice.

Successful products use product research to gauge opportunities to leverage their business reputation to expand into new markets.

The key to every successful data product is a function of how you collect the data that ultimately drives your product roadmap forward.

Driving users on e-commerce platforms to become customers requires planning to build purchase confidence through engagement milestones.

Identifying problems through the "jobs to be done" framework enables PMs to focus the product lifecycle on holistic solutions for their users

Build a product strategy for new solutions by evaluating organic integration points that align with your core operations.

Product research at its best combines qualitative and quantitative insights to generate recommended approaches for new product solutions.

Product managers must start their lifecycle management by focusing on the primary problem - rather than the primary solution or future steps.

Break down all the acronyms and terms that are commonly used in product management, making sense of a profession that has its own language.

Product teams must invest time during the ideation phase to ask critical questions to guide their product strategy to reach more customers