Core PM Skills
Product Culture

Product-Led Growth: An eBook for Product Leaders

With product-led growth strategies, product teams have the ability to delight and retain customers by facilitating seamless product experiences.

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Category Design
What Makes a Great Product

Shopify VP of Product on the Power of Pivoting

Shopify Vice President of Product Mamuna Oladipo shares opportunities to pivot within your goals when faced with mistakes and failures.
Product Careers

We’re hiring!! Enterprise Sales Executive

Products That Count is hiring a highly motivated and forward-thinking Head of Product Partnerships. Apply now to join our growing team!
Product Leadership

GE Digital Product Lead on Innovating with Lean Principles for Product Management

internal pressures, external stakeholders, and poor practices can keep managers from delivering products that customers want. How do we change this thinking?
Product Lifecycle

SignalWire Founder and CEO on Transforming Telecommunications for the Next Generation

SignalWire founder and CEO Anthony Minessale shares how telecom turned into a software platform, the role it played in remote work, and what to expect.
Product Strategy

Dow Jones Product VP on Experimentation, Subscription, and Personalization

Experimentation can be developed as a powerful storytelling and product tool to make accurate, data-driving decisions that can expand their product’s reach.

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Core PM Skills
Succeeding in the Platform PM Role

Succeeding in a Platform PM Role: Be a Sponge

The dedicated effort a Platform PM places in building key relationships will lay a solid foundation from which to continue learning.
Best Of
Learn Something New

Top 4 Product Episodes from the 4 Seasons

Relive insights from product leaders at Ramp, Dolby, and Cox Communications, as well as Silicon Valley icon Geoff Moore.
Learn Something New

100 Definitions of a Great Product

What makes a great product? Each person has a different answer, so there are, in essence, 100 definitions of a great product.

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Learn Something New
Product Awards

Products That Count Announces 2022 Product Awards and Inaugural Global CPO 20 to Celebrate Explosion of the Age of Product

This press release announces the 2022 Products That Count Product Awards and the first-ever Global CPO 20.
Learn Something New

BetterLesson SVP on Building Quality Edtech Products

BetterLesson SVP Amber Orenstein shares how her teaching background provided a different perspective to building quality edtech products.
Learn Something New
Technology & Software

Next in Tech: How Are We Going to Interact with Technology in the Future?

Interactive technology is evolving quicker than ever. How can we prepare our products for the coming digital transformation? 
Product Leadership
Product-Led Growth

PepsiCo Product Lead on Building Platform Products That Scale

PepsiCo Product Lead Deepika Yerragunta talks about building platforms as products and within frameworks to boost productivity and scale.
Learn Something New

The Year in Product: Looking Back at 2021, Looking ahead to 2022

This eBook is the product of a year’s worth of conversations and developments in the world of product. What a year in product it was!

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Product Careers

Fmr Livemocha Co-founder on How to Plot Your Exit Strategy

Fmr Livemocha co-founders talks about how to plan your exit strategy and build relationships with potential acquirers.
Technology & Software

LinkedIn Product Lead on Challenges to Online Trust and Safety

LinkedIn Product Lead Shreyas shares how safety PMs balance challenges, solutions, and customers to make secure products.
Learn Something New
Product Leadership

Washington Post CPO & CTO on Building a Technology Startup Within a Non-Tech Company

Can a newspaper's intrapreneur product not only delight media subscribers and advertisers, but also become a sustainable source of revenue?
Artificial Intelligence (AI)
What Makes a Great Product

All Things AI Beyond the Hype

All things AI, from an eBook with insights by amazing product leaders to a webinar and podcast recording with more real life examples.

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Learn Something New
Product Lifecycle

The Future of In-App Purchases

Emma Cai investigates mobile app monetization and how app stores can improve IAPs to encourage more innovative content in the long run.
Product Stack & Tools

Brilliant Product VP on Workplace Productivity

Building workplace stamina is critical for maintaining productivity - from seeking help from peers to making sure you take time off.
Consumer Goods
Product Stack & Tools

Blue Cedar CEO on How to Build High-Quality, Secure Mobile Apps

Blue Cedar CEO shares how product leaders can build secure mobile apps to deliver positive business outcomes.
Product Leadership
What Makes a Great Product

Blink UX Chief Creative Officer on Inspiring Teams with Design-Led Product Development

Design-led processes and elements of good product design that help teams prioritize features and bring brands to life.
What Makes a Great Product

Discovery Education CPO on Edtech Product Design with an End in Mind

Discovery Education CPO Pete Weir explores how to work backward on edtech design with stability for diverse learners.
Product Culture
What Makes a Great Product

Typeform Product Lead on Customer Centricity in a Remote World

Typeform Product Lead talks about key customer-centricity practices for every CPO to adopt in a more virtual world.
Product Awards
What Makes a Great Product

Award Advisory Board Product Leader on Empowering the Whole Human Category at the 2022 Product Awards

Felipe Gasparino takes the mic to tell us about the category of “empowering the whole human” at the 2022 Products That Count Product Awards.
B2B

Cox Communications Product Lead on Moving Success from B2C to B2B

Cox Communications Product Lead explains what it takes to be successful when moving a business from B2C to B2B.
Learn Something New
Product Culture

The 3 P’s of a Great Product Culture: Play, Purpose, & Potential

This eBook includes tips product leaders can put into action to help motivate PMs, reduce churn, and establish a great product culture.

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Learn Something New

Fmr Ratehub.ca Product VP on Scaled Consumer Products Online & Offline

Fmr Ratehub Product VP Scott Affleck on challenges of building hybrid consumer products, and balancing speed with operational complexity.
Product Awards
What Makes a Great Product

Fmr Transformco Product Director on the Responsive Product Accountability Category at 2022 Product Awards

Fmr Transformco Product Director Maheep Bhalla introduces the Responsive Product Accountability category for the 2022 Product Awards.
Learn Something New
Product Awards

Products That Count Founder on The Product Awards

Products That Count CPO in conversation with our Founder on the 2021 Product Awards, and owning one's category to win in product management.
Core PM Skills
Succeeding in the Platform PM Role

Succeeding in a Platform PM Role: Build Key Relationships

New Platform Product Managers: follow these tips and start building key relationships today to lay a strong foundation for success.
Learn Something New

Getsafe Product VP on Insurance Tech Product Development

Getsafe VP of Product & Design shares insurance changes within tech and how its product development is different from other industries.
Core PM Skills

Challenges in Product Development: Using the Power of Questions

As PMs, we know that our products are only as good as the questions they answer. Use more questions in the product development process today.
Core PM Skills
Product Culture
Product-Led Growth

The Growth Mindset: How Product Leaders Can Establish a Culture for Learning

A product culture that includes the growth mindset is essential for market leaders. Get this eBook and help your team today.

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Product Awards
What Makes a Great Product

Indeed.com Senior International Product Lead on Level Up Scale & Complexity Category at 2022 Product Awards

Indeed.com Senior International Product Lead Iryna Krutenko introduces the Level Up Scale & Complexity category for the 2022 Product Awards.
Learn Something New
Product-Led Growth

Uber Product Lead on Growing Millions of Users in Two-Sided Marketplaces

Uber Product Leader Sreenath Kizhakkedath shares a framework to build experience and deliver growth in two-sided marketplaces.
Artificial Intelligence (AI)
Learn Something New

Procore Product Lead on Demystifying Artificial Intelligence

Procore Product Lead Reza Shirazi talks about demystifying artificial intelligence and what it means to build AI products.
Product Strategy

Shipt Director of Product on Surge Pricing: 0 to 1

Shipt Product Director on building a surge pricing system that includes machine learning, operations research, and behavioral psychology.
Product Awards
What Makes a Great Product

Transfix Product Marketing Lead on Delightful User Journey Category at 2022 Product Awards

Transfix Product Marketing Lead Patrick Blute introduces the "Delightful User Journey" category for the 2022 Product Awards.
Learn Something New

Marketplace Strategies: Part 3: Targeting Unique Supply and Demand

Markets offering unique products or services can be fantastic business opportunities; coupling those with unique demand is a great strategy.
B2B
Product Leadership

Best PM Practices in B2B

This eBook shares B2B best practices when it comes to KPIs, challenges, and coaching teams to connect with B2B customers.

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Artificial Intelligence (AI)
Product Stack & Tools

Sorcero CEO on Data Analytics For Cognitive Solutions in Life Sciences

Sorcero CEO Dipanwita Das shares how data analytics can produce cognitive solutions in the life sciences industry
Learn Something New
Product Lifecycle

Livestreaming: Viable as a Product or Distribution Channel

If you think livestreaming is a fleeting fad in which kids just watch each other play video games, you are in for a surprise.
B2B

Ambient Photonics CEO on B2B Product Management

Ambient Photonics CEO Bates Marshall talks about ways B2B product management differs from direct to customer.
What Makes a Great Product

VOGLIO Product Lead on tactics to drive a shared product strategy

VOGLIO Director of Product Management Raquel Hirai-Hadley shares proven tools to tackle the most common product ownership issues.
Artificial Intelligence (AI)

Borealis AI Product Lead on Machine Learning Product Development & Business Value

Borealis AI Product Lead Alex LaPlante talks what makes machine learning products different from traditional software products.
Product Culture
Product Leadership

Creating Connected Product Teams in a Remote Environment

Remote work has its advantages. But product leaders can't lose sight of the strengths gained through better connected product teams.
Product Awards
Product Strategy

Google Product Lead on Informed Go-To-Market Strategy at 2022 Product Awards

Google Product Lead Neha Taleja on the Informed Go-To-Market Strategy category for the 2022 Product Awards.
Product Awards

A Product-Forward Powerhouse Team: The 2022 Awards Advisory Board

These five amazing product leaders, from different geographies and different verticals, are sure to add up to our best product awards yet.
Product Careers

Fmr Executive VP at Viacom/CBS on Physics, Music, and Products: Journey to CPO

Product leader Shampa Banerjee jillustrates how embracing her training in physics and music helped map her journey as a CPO.