Gaurav Hardikar formerly of Trulia, Zillow Group, Shopkick, and now Brilliant, breaks down Execution, Strategy, and Emotional Intelligence .

Content availability, interface limitations and first impressions are common challenges facing today's VR product manager.

Ziad Ishmail leads the product team at Convoy, using cutting-edge data science and product design to optimize freight delivery. Over the course of the product development process, your decisions create technical debt that factors into the profitability of a product initiative. As Ziad outlines, product teams must be mindful of technical debt to prioritize projects and involve cross-functional teams to mitigate its effects.

Eduardo Olvera breaks down the 3 things you need to know as a PM to master “voice” technologies in this Products That Count blog post.

Word of mouth drives adoption for growth products with authenticity and acquires new users with minimal cost to sustain success.

Ziad Ishmail leads the product team at Convoy, using cutting-edge data science and product design to optimize freight delivery. Every business decision carries costs – some of which are obvious in the present, but less obvious in the future. As Ziad explains, product managers must have a clear picture of the costs associated with decisions made throughout the product development process.

The “land and expand” model for growth products provides a roadmap for finding opportunities and seeding them for long-term adoption.

Soft skills help product managers go from good to great. Here are soft skills every product manager needs, according to a VIP product leader.

From managing teams at Netflix to launching education solutions, Gibson Biddle is an innovative product leader with years of experience with building brands. From its beginnings as DVD-first service to its current position into a streaming-first service, Netflix has evolved significantly over the past 20 years. As Gibson explains, these changes in service also impacted the brand’s presentation and overall identity for its customers.

Xiaodi Zhang is a product executive who has climbed the product ladder from project manager to CPO. Before you reach the top of your career path, you need to set a foundation for success. Drawing from personal experience, Xiaodi provides insight into the daily routine of a CPO – along with words of wisdom about not getting too carried away with receiving a promotion.

Xiaodi Zhang is a product executive who has climbed the product ladder from project manager to CPO. To advance your career, it’s important to recognize when it’s time to move on to new opportunities. As Xiaodi explains, there are a number of factors that determine how to take on new challenges – from learning new skills to working with leaders who share your values.

From managing teams at Netflix to launching education solutions, Gibson Biddle is an innovative product leader with years of experience with building brands. Defining attributes for your brand is a critical process to help it stand out from the crowd. As Gibson explains, two models help to identify the essential features and emotions that your brand should communicate with its customers.

Everyone must understand what is being built, packaged, and sold. This is a cultural and organizational effort that transcends teams

Planning the launch for new features presents many challenges, from identifying new opportunities to measuring impact for customers.

Adam Sheppard is a leading expert in virtual technology – leading one of the most successful VR/AR agencies with cutting-edge products across industries. Daily use for virtual products continues to increase in our personal and professional lives. As Adam outlines, near-term enhancements to VR/AR capabilities will provide enriched content on several platforms – and “sci-fi” innovations are not too far behind.

Adam Sheppard is a leading expert in virtual technology – leading one of the most successful VR/AR agencies with cutting-edge products across industries. Augmented reality (AR) is the fastest-growing segment within the virtual products space. As Adam explains, the increase in mobile-first experiences has expanded the application for AR – from fun-first games to everyday tasks.

Mike Grishaver is a leader in building growth products to drive new revenue and engagement at category leaders. Outside of direct revenue plays, increasing engagement is a perfect opportunity for growth products to make an impact with users. Mike outlines his experience at Pandora that introduced a new way for users to listen to music that increased usage and provided an unexpected surprise.

Ryan Walsh brings a fresh perspective to product management, rooted in building innovative products at Beats and investing in startups with Floodgate. Every product is positioned to provide specific needs for customers. As Ryan explains, successful products build trust with users by delivering on a unique promise that resonates with people in meaningful ways.

Mike Grishaver is a leader in building growth products to drive new revenue and engagement at category leaders. Growth products are developed to create new revenue streams, but they need to be tailored for the needs of target audiences. Mike shares his experience with developing LinkedIn’s advertising business to illustrate how its design was optimized for user engagement on the platform.

Ryan Walsh brings a fresh perspective to product management, rooted in building innovative products at Beats and investing in startups with Floodgate. In today’s crowded digital environment, it’s difficult to stand out and grab users’ attention. As Ryan explains, great products are best positioned with a crafted story and well-defined promise to connect with customers in providing unique value.

The most sustainable product market balances the needs of buyers and sellers with help from middlemen to host easier transactions.

With years of experience at leading news organizations, Julia Beizer is an expert in developing engaging content for today’s readers. Traditional advertising remains the primary revenue stream for news organizations, but the methods for integrating ads into news content have completely changed. Furthermore, leveraging user subscriptions through free trials have turned everyday users into customers. Julia discusses creative ways in which news organizations are optimizing content to drive revenue.

The “middleman” plays an integral part in today's online product market, making transactions easier and faster than ever.

With years of experience at leading news organizations, Julia Beizer is an expert in developing engaging content for today’s readers. To access daily news updates, users are not actively typing in one specific news source or website. As Julia explains, the introduction of sophisticated online search and increasing engagement on social channels has completely changed the ways in which people access news content.

Johnathan Lucky discusses empathy and why he wanted to immerse himself in the user experience and help improve the product.

With 30 years of product experience, Chris Yeh is a leading expert in enterprise software products and product development. From its early beginnings with a single server to its current leadership position, the history of Box has been defined by making file sharing easier and more exciting. As Chris explains, there are a number of business factors and key features that propelled Box to where it is today.

There's a shift in product management mentality as we move from depending on intuition only vs. the large breadth of data we have accessible.

Kirsten Butzow explains why branding yourself as a product is crucial today because your job simply doesn’t come with a guarantee anymore.

With 30 years of product experience, Chris Yeh is a leading expert in enterprise software products and product development. Following major innovations in the tech world, enterprise software began to evolve into a new era of accessibility and function. As Chris explains, changes in the marketplace for hardware preferences and greater emphasis on social engagement had a huge impact in the evolution of enterprise software.

Shiren Vijiasingam is a product leader who is dedicated to creating solutions that connect with users on a human level. Building an action plan to identify and solve friction is critical to improving the overall customer experience with products. Shiren presents a five-step model that takes a comprehensive view of the customer journey to create solutions that enhance the product experience.

Shiren Vijiasingam is a product leader who is dedicated to creating solutions that connect with users on a human level. Friction is often viewed as a negative, but it can also create opportunities for new solutions to emerge. As Shiren explains, there are creative ways to turn customer pain points into innovative enhancements that bring joy to more customers.

Creating an effective MVP is often misguided, leading to confusion about the product's true intent and viability.

Gaurav Hardikar explains collaboration as a product manager, and how what stage the company is in influences how you build the product.

Product leadership guru Rich Mironov on how account managers and product manager see the world differently