Nordstrom Tech SVP on E-Commerce

There are opportunities for retailers to leverage in-store experiences that complement online transactions, in addition to eCommerce

Career Roadmap: Brainstorm, Put It All Together

Drawing inspiration from industry leaders can enhance your career roadmap, from modeling career trajectory to developing new skills.

Career Roadmap: Assessing Your Current State

Assessing the current state of your skills will help solidify your career roadmap to leverage strengths and identify areas for improvement.

One Kings Lane Product VP on Career Roadmap

Building a career road map provides a path for product managers to achieve goals, which starts with building a vision for long-term success

Product Marketing: Specs vs. Aspiration

Meghan Laffey led the product team at GoPro from its early origins to an IPO that drove massive growth for the company. It’s easy to “nerd out” on specs with innovative products like GoPro cameras. However, Meghan highlights that GoPro customers aren’t buying cameras because they’re super-technical products. Most importantly, they are buying into an aspirational lifestyle.

Product Marketing: User-Generated Content

Meghan Laffey led the product team at GoPro from its early origins to an IPO that drove massive growth for the company. GoPro cameras turn every outdoor activity into an incredible video production that can be easily shared with millions of people. As Meghan explains, GoPro leverages various types of user-generated content to reach multiple audiences and showcase their product capabilities.

Gain access to exclusive content and the full archive of resources.

GoPro fmr Product VP on Product Marketing

Social media has impacted product marketing and the ways in which brands can reach customers with user-generated content.

Product Roadmap Time Management: “Jar of Life”

Managing time is key in developing a product roadmap, prioritizing your strategic bets to deliver exciting products for your customers.

Every Product Roadmap Needs A Destination

Creating a product roadmap requires more than effective tools, you need a great team and a clear destination in order to reach your goals.

Stitch Fix Product VP on Product Roadmap

Learn the fundamentals of building a product roadmap to get your team from point A to B in developing effective product design.

Setting Your Career Path For The C-Suite

Xiaodi Zhang is a product executive who has climbed the product ladder from project manager to CPO. Before you reach the top of your career path, you need to set a foundation for success. Drawing from personal experience, Xiaodi provides insight into the daily routine of a CPO – along with words of wisdom about not getting too carried away with receiving a promotion.

Resetting Your Career Path: Finding A New Job

Xiaodi Zhang is a product executive who has climbed the product ladder from project manager to CPO. To advance your career, it’s important to recognize when it’s time to move on to new opportunities. As Xiaodi explains, there are a number of factors that determine how to take on new challenges – from learning new skills to working with leaders who share your values.

1stdibs CPO on Career Path

Building your career path starts with finding jobs that provide a roadmap for enhancing skills and developing as a professional.

Growth Products For Engagement

Mike Grishaver is a leader in building growth products to drive new revenue and engagement at category leaders. Outside of direct revenue plays, increasing engagement is a perfect opportunity for growth products to make an impact with users. Mike outlines his experience at Pandora that introduced a new way for users to listen to music that increased usage and provided an unexpected surprise.

Growth Products That Drive New Revenue

Mike Grishaver is a leader in building growth products to drive new revenue and engagement at category leaders. Growth products are developed to create new revenue streams, but they need to be tailored for the needs of target audiences. Mike shares his experience with developing LinkedIn’s advertising business to illustrate how its design was optimized for user engagement on the platform.

Etsy fmr CPO on Growth Products

Growth products are created through a comprehensive review of target customers in order to create a successful product roadmap.

PMs Drive Decisions, but EQ Drives Leadership

Gaurav Hardikar discusses how product managers should drive decisions and improve their EQ. How decisions are made matters in this role.

Instacart Product VP on Growth Products

Building effective strategies for growth products based on your company's business stage will affect overall goals and drivers for success.

eBay European Product Development Director on How to Build Strong Agile Foundations

eBay exec and Agile Alliance board member Paul Hammond reveals how to create strong foundations for a strong agile transformation through careful consideration and selection of your team or organizational agile vocabulary.

Warby Parker fmr CPO on Personalization

Personalization drives greater connectivity with customers, but methods don't follow the same rules in all industries or categories.

Facebook Client Council Member on Getting Your First Million Mobile Users

Facebook Client Council Member, Joel Freeman, gives a talk at Products That Count about how to launch products that attract millions of users.

Brilliant Director of Product on E-Commerce

The future of e-commerce goes beyond online retail, as companies like Amazon are applying tech innovations to reimagine the retail experience

Eventbrite Growth VP on how to Build a Billion-Dollar Marketplace From Scratch

Eventbrite VP explains why marketplaces are changing the way we work, buy, travel and more. Their business model could well be the best ever.

Product visionary Kintan Brahmbhatt on The Amazon Way

Amazon started as an online book store. Today, it's a leading retailer and cloud computing giant. What are secrets behind Amazon's success?

Trulia Founder Sami Inkinen on How to Achieve the Impossible

Trulia founder Sami Inkinen on what he learned in business, health, and life from founding real estate, the marketplace and taking it to IPO

Sign-in / Register for Free

Don’t be left behind in your career. Join a growing community of over 500K Product professionals committed to building great products. Register for FREE today and get access to :

  • All eBooks
  • All Infographics
  • Product Award resources
  • Search for other members

Coming soon for members only: personalized content, engagement, and networking.