Learn Something New

Systems Thinking: The Societal Impact of Social Media

The impact of social media requires careful study and positive interventions to prevent future development of toxic solutions
Artificial Intelligence
Popular Resources

AI Products: Current Scenarios, Future Challenges

Some big misconceptions about AI products are rooted in their present capabilities and what needs to be learned to enable future innovation.
Brand Positioning
Learn Something New

Brand Building: Avoid Blanding, Tap Into Creative Inspiration

"Blanding" causes companies to "look alike." Creative inspiration lets you break free and thrive to be memorable.
Brand Positioning
Go-To-Market Strategy
Popular Resources

Casper CXO on Brand Building That Counts

Brand building is a key element of success. How can you make your brand experience memorable in a world flush with competitors?
Artificial Intelligence
Popular Resources

AI Products: Machine Learning Applications

Specific applications & development for ML in AI products are impacted by availability of previous algorithms or need to build from scratch.
Learn Something New

Artefact Creative Lead on Systems Thinking Meets Product

In systems thinking, brands consider the societal impact of their product. This approach goes beyond use and experience into outcome.

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Artificial Intelligence

Capital One Managing Product VP on Building Smarter AI Products

Hype around AI products is often overblown or misunderstood and does not represent its impact on building new products.
Meet The Crew

Products That Count Crew Spotlight: Don Woods

Podcast host Don Woods, a leading PM at Envoy, shares his perspective on product management and building meaningful solutions.
Best Practices
Best Practices of a Great Product Leader
Best Practices of a Great Product Manager

Using Improv For Conflict Resolution

Improv techniques for engaging your audience can be used to manage conflicts and unexpected challenges throughout the product lifecycle.
Brand Positioning
Go-To-Market Strategy
Popular Resources

Brand Strategy To Build Product Loyalty

Your brand story builds product loyalty and drives every product success story through cross-team buy-in & insights-driven strategies.
Learn Something New
Shifting the Culture

Product Loyalty: The Power of Company Culture

When fully embraced, company culture becomes a powerful factor in driving product loyalty and ensuring quality product-market fit.
Popular Resources

Slack Product Lead on Product Meets Improv

Applying lessons from improv enables product teams to expand their soft skills by adapting to a variety of unexpected situations or demands.
Acquisition, Conversion & Retention
Go-To-Market Strategy

theSkimm CPO on Building Product Loyalty

How do you serve an audience that wants to eat up everything you do and generate product loyalty? If you solve problems – you’ll create deep relationships.
Artificial Intelligence

Use Cases For AI: Someday vs. No Way

Understand opportunities and limitations for AI solutions by evaluating how input data is organized and target product audiences
Artificial Intelligence
Learn Something New
Popular Resources
Technology

Jane.ai Founder on The Facts (and Myths) of AI

AI is the hottest trend in software development & continues to drive the potential for ground-breaking innovation to new heights.
Go-To-Market Strategy
Product Marketing

Getting Started with Personalization Marketing

For brands starting out, personalization marketing doesn’t require expensive ML tools. Begin with simple concepts. Build from there
Meet The Crew

Products That Count Crew Spotlight: Gaurav Hardikar

It's time to bring you closer to the people who have built the Products That Count community! Meet Brilliant Product Director Gaurav Hardikar.
Digital Transformation
Learn Something New

Disney Product Lead on The Future of Digital Products

The new trendsetters for digital products in entertainment don't have to deal with technical debt. No "the way things have always been done".
Learn Something New

Brilliant Product Director on The Dharma of Product Management

Product management functions perform better when they are grounded in core values that serve as a guide to drive operational excellence.
Learn Something New

Complex Products: Understanding The Food Journey

Managing complex products is a challenging opportunity for product teams to optimize user experiences that commonly include many pain points.
Learn Something New
Popular Resources

GetUpside CEO on The Business of Product Management

Product management drives meaningful business results by connecting teams within an organization to optimize products for customers.
2020 Product Awards

Innovator Winners: 2019 Inaugural Product Awards Show

The winning tool selected by product managers at Innovative companies for the 2019 Inaugural Product Awards
2020 Product Awards

Growth Winners: 2019 Inaugural Product Awards Show

The Growth company winners for the 2019 Inaugural Product Awards Show, mapped across five stages of the product lifecycle
2020 Product Awards

Enterprise Winners: 2019 Inaugural Product Awards Show

The winning tool selected by product managers at Enterprise companies for the 2019 Inaugural Product Awards
2020 Product Awards

Growth Finalists: 2019 Inaugural Product Awards Show

2019 Inaugural Product Awards Show nominees - the final three tools that have been selected by product managers at Growth companies.
2020 Product Awards

Innovator Finalists: 2019 Inaugural Product Awards Show

The final three tools that have been selected by product managers at Innovative companies for the 2019 Inaugural Product Awards
2020 Product Awards

Enterprise Finalists: 2019 Inaugural Product Awards Show

The final three tools that have been selected by product managers at Enterprise companies for the 2019 Inaugural Product Awards
Data & Analytics
Digital Transformation
Popular Resources

Google Product Lead on Data Products

Data products provide tangible solutions for problems that are informed by real-world use cases from a diverse database of use cases.
Leadership
Shifting the Culture

Building Trust: It’s Not About You

Checking your ego at the door is key to establishing long-term relationships with customers to drive sustainable growth.
Leadership
Shifting the Culture

Building Trust For A Startup

Startups face demanding circumstances for building trust, as entrepreneurs need to build value for every aspect of their business from scratch
Leadership
Voice

The Fundamentals of Quality Voice Products

The user experience for creating voice products must be refined to connect with users on a personal level.
2020 Product Awards

2019 Inaugural Product Awards Show Nominees

2019 Inaugural Product Awards Show nominees representing tools used throughout the product lifecycle for three business segments
Leadership
Voice

Voice Products: Modern Innovation, Opportunities For More

An explosion of voice products, fueled by increasing innovation and user expectations, is accelerating adoption and overall capabilities
Leadership
Shifting the Culture

Flatiron Health Product VP on Building Trust

Building trust is key to maintain long-term relationships with key members of your network - including customers, managers & investors
Digital Transformation
Voice

The Essential Drivers of Voice Technology

There are four essential components that have increased adoption for voice technology - from greater accessibility to security solutions.
Digital Transformation
Voice

Voice Technology: Speed, Accuracy, Everywhere

Speed and accuracy with voice technology is driving adoption across multiple product categories, including emerging tech, home appliances
Digital Transformation
Learn Something New
Technology

Doppler Labs fmr CEO on Wearable Technology

Wearable technology challenges product managers to build great tech into a device that is culturally acceptable to wear in public.
Leadership
Voice

Headspace Product VP on Voice Technology

Adoption of voice technology is outpacing the most successful tech products, harnessing human interaction to enable intuitive interactions
Leadership
Voice

Alexa fmr UX Product Lead on Building Voice Products

The adoption of voice products is impacted by more than tech sophistication - they need to provide relevant content based on cultural norms.
Learn Something New
Popular Resources

BioDigital CPO on Product Management Evolution

There are many entry points product management careers, with future product leaders starting out in business, engineering or design functions.
Digital Transformation
Learn Something New
Mobile

Hinge CPO on Mobile Dating Apps

The adoption of mobile dating apps has fundamentally how people interact with one another when looking to find love.
eCommerce

Nordstrom Tech SVP on E-Commerce

There are opportunities for retailers to leverage in-store experiences that complement online transactions, in addition to eCommerce
Mobile
Product Design

Design Thinking: Mobility As A Service (MaaS)

Mobility as a Service (MaaS) showsf how design thinking can limit the paradox of choice to streamline searchability for eHailing services.
Cloud
Digital Transformation
Technology

Product Management: Moving to SaaS

SaaS requires product management teams to focus on gross margin and competitive advantage to maximize sellability and customer retention
My Career

Career Roadmap: Brainstorm, Put It All Together

Drawing inspiration from industry leaders can enhance your career roadmap, from modeling career trajectory to developing new skills.
My Career

Career Roadmap: Assessing Your Current State

Assessing the current state of your skills will help solidify your career roadmap to leverage strengths and identify areas for improvement.
My Career

One Kings Lane Product VP on Career Roadmap

Building a career road map provides a path for product managers to achieve goals, which starts with building a vision for long-term success
Life in Product

Rover CTO on Product Management

Implementation plans help product management teams prioritize use cases for new features to ensure that business goals are achieved.
Learn Something New

Growth Products: Create Empathy By Listening

The principle of empathy connects the features of growth products with customers to create value and engagement for more users.
Growth & Scale
Popular Resources

Slack Product Lead on Growth Products

Creating an active user base for growth products comes from increasing retention, which can be more effective than new user acquisition.

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