Build Great Products
Life in Product

Product Management: The 4 Stages of Building

According to Christina Lucey of Credit Karma, there are four stages of building a product. Learn more in our latest blog.
Agile & Product Lifecycle
Go-To-Market Strategy

TechStars Managing Director on Early Stage Sales as Product Development (Part 2)

Learn about product development from Techstars Managing Director and Austin speaker, Amos Schwartzfarb, in our latest blog.
Customer focus
Data & Analytics

Understanding How Data Can Drive Positive Customer Experiences

As product managers, we often focus on user-experience. However, very often an area of business that gets neglected is customer experience.
Agile & Product Lifecycle
Go-To-Market Strategy

TechStars Managing Director on Early Stage Sales as Product Development

Amos Schwartzfarb led a discussion in Austin in November highlighting how early-stage sales are merely product development.
Customer focus
Design Great Products
Product Design

Thinking, Feeling, Doing: Knowing Your Users as Humans

How can product managers get better at understanding users as humans, to find moments in their lives where products naturally fit?
Customer focus
Design Great Products
Product Design

Customer-centric Customer Journey Maps

Betterment VP of Product shares tips on building a customer journey map that can be a useful tool to encourage customer-centric thinking.

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Yammer fmr VP of Product on Operationalizing Viral Loops

Yammer Fmr VP of Product discusses the best methods for making a product go viral by first focusing on product-market fit and then growth.
Agile & Product Lifecycle
Popular Resources

Product Talk: Product Lifecycle Series

The Product Lifecycle, a Product Talk series, discusses building products that stand out and the importance of solving the right problem.
Customer focus
Design Great Products
Product Design

Microsoft Product Director on Customer Experience Insights (Part 3): 3 Big Questions

Microsoft Product Director discusses how she would fix the Tesla experience, and what questions PMs need to ask the customer.
Customer focus
Design Great Products
Product Design

Microsoft Product Director on Customer Experience Insights (Part 2): Customer Journey

Gail Giacobbe, Microsoft Product Director, discusses her methods for creating a customer journey map as well as her Tesla experience.
Customer focus
Design Great Products
Product Design

Microsoft Product Director on Customer Experience Insights for PMs

Microsoft Product Director, Gail Giacobbe, speaks on retention as the most important metric and mapping the customer experience.
Agile & Product Lifecycle

Bioengineering Products, Part 3: Systems and Sprints for Success

Ginkgo Bioworks Head of Product shares her thoughts on using a system of sprints for success and what makes a great product manager.
Customer focus
Learn Something New

Building Startups vs Products, Part 2: Focusing on Product and Customers

Melody Koh, Blue Apron Fmr Product VP, elaborates on her methods for creating and developing products and acquiring customers.
Customer focus
Design Great Products
Product Design

Customer Feedback Loops: Acting On Mechanisms

Make decisions based on customer feedback with mechanisms for collecting & analyzing input says Expedia fmr Product Lead Anne Retterer
Customer focus
Design Great Products
Product Design

Customer Feedback: Using Journey Maps

Expedia fmr Product Lead Anne Retterer describes how journey maps provide a framework for customer feedback to help prioritize features.
Customer focus
Design Great Products
Product Design

Expedia Fmr. Product Lead On Managing Customer Feedback Loops

Explore the academic side of feedback loops with Expedia fmr Product Lead Anne Retterer by analyzing input relevance from key stakeholders.
Data & Analytics
KPIs, Metrics & North Stars

GameClub COO on Measuring Qualitative Data

GameClub COO Britt Myers continues his series by reviewing best practices for collecting and analyzing qualititative data.
Agile & Product Lifecycle
Processes, Tools & Frameworks

Full Stack Development: Finding Your Product Dharma

Learn about developing a unique professional code for building a full stack with Brilliant Home Product Director Gaurav Hardikar.
Agile & Product Lifecycle
Processes, Tools & Frameworks

Full Stack Development: Expectations, Necessary Tools

The xpectations and tools required for building a full stack as a product manager with Brilliant Home Product Director Gaurav Hardikar.
Build Great Products

Brilliant Home Product Director on Building A Full Stack

Brilliant Home Product Director Gaurav Hardikar describes building a full stack by outlining the touch points created by smart home tech.
Agile & Product Lifecycle

Product Users: The Lifecycle For Platform Building

Platform building resembles building user applications. Instead of product users, you have data to test and validate prior to introduction.
Agile & Product Lifecycle
Popular Resources

Rent The Runway Product Lead on How A/B Testing Goes Wrong

Rent The Runway Product Lead Laura Burkhauser reviews the keys to success for A/B testing and what to avoid in generating actionable results.
Agile & Product Lifecycle
Artificial Intelligence

AI Tech: Impact On Product Lifecycle

AI tech unleashes powerful insights and action, but real data must fuel the process. Learn how AI has impacted the product lifecycle.
Customer focus
Market, Competitive & User Research

Oscar Health Product Lead on Understanding Product Users

PMs must build digital applications, internal tools and platforms to meet a variety of product user needs-especially with healthcare products
Agile & Product Lifecycle
Managing Chaos

Company Pivot: Skillful Change Management

During any company pivot, change management skills can be learned and help keep your product teams stay focused & optimistic.
KPIs, Metrics & North Stars
Popular Resources

LiveCareer Product VP on International Product Metrics

LiveCareer Product VP David Grayson discusses product metrics in managing international products with broad audience engagement.
Customer focus
Design Great Products

Customer-Centric Audience Insights & Data Diversity

One iteration may open another source of valuable customer-centric data. Gaining audience insight requires active engagement with customers
Customer focus
Design Great Products

The Customer-Centric Platform Mindset

The platform mindset allows you to observe customer action, then respond quickly to leverage the results to drive customer-centric growth.
Customer focus
Design Great Products
Popular Resources

Vrbo CPO on Using Data To Be Customer-Centric

Customer-centric brands are taking advantage of the digital explosion by leveraging big data to open new opportunities to connect.
Data & Analytics
Design Great Products
KPIs, Metrics & North Stars

Homer Co-Founder on Driving Business Value With Data

Analyzing product data enables teams to calculate the lifetime value of a customer to ensure that their product strategy retains users
Best Practices
Customer focus
Product Design

User Feedback: Best Practices For User Interviews

User interviews are essential. User feedback is best collected with a strategic approach and targeted questions to collect responses.
Agile & Product Lifecycle
Artificial Intelligence

The AI Effect on Software & Product Lifecycle

AI has transformed how new software products are developed and improved by enabling real-time feedback loops with customer responses.
Best Practices
Customer focus
Product Design

User Feedback: Product Decision Making

User feedback is best used for product decision making when applied to a framework based on impacts and risks; every choice affects results.
Best Practices
Customer focus
Product Design

Experian Product Lead on When To Ignore User Feedback

Collecting user feedback is vital for any product. Still, choosing how to use is even more important. "Expectation bias" explains why.
Customer focus
Design Great Products

Customer Personalization Methods

Better customer personalization provides more opportunities to drive revenue. Personalization makes it easy to choose to become customers
Customer focus
Product Design

Design Skills For User-Centric Design

User-centric design skills will make you a better team manager beyond just making a product look great. Instead, focus on group fundamentals.
Customer focus
Product Design

How Design Thinking Influences User-Centric Design

Design thinking and user-centric design creates advantages for business in any industry with undeniable results.
Customer focus
Product Design

UserTesting fmr Product VP on User-Centric Design

User-centric design goes beyond style and looks. At its core, design unites nearly every aspect of products, businesses and organizations.
Data & Analytics
Design Great Products
KPIs, Metrics & North Stars

Homer Co-Founder on Measuring Success With Data

Data metrics enable product teams to understand customer preferences and optimize product performance to generate revenue more efficiently.
Customer focus
Popular Resources
Product Design

Authentic Design Founder on Swarm Design

Swarm design aims at transforming our world. What can it do for your product or company? Learn about its origins from a design innovator.
Customer focus

Product Management: Building Value For Users & Businesses

Product management teams can drive value for users and businesses alike by leveraging personalization to align with customer expectations.
Customer focus
Product Design

HYP3R CEO on Scaling Customer Delight

To effectively scale a business, focus on providing customer delight with marketing tactics that are rooted in the product's core value.
Build Great Products

Product Velocity: Get Feedback!

Getting feedback from your customers and internal stakeholders will ensure that you can sustain momentum generated from new product velocity.
Build Great Products

Product Velocity: Alignment Avalanche!

Creating product velocity is a function of creating alignment within your team to ensure that everyone is working toward the same goals.
Build Great Products

Change.org Product VP on Driving Product Velocity

Driving product velocity requires analysis of features that aren't delivering at max capacity, eliminating them to focus on what's working
Customer focus
Leadership

JUUL Labs fmr CPO on Customer Personas

Customer personas help tackle challenges that come from demanding customers as opposed to focusing solely on "best case" scenarios.
Agile & Product Lifecycle
Popular Resources

Product Lifecycle: Jobs To Be Done

Identifying problems through the "jobs to be done" framework enables PMs to focus the product lifecycle on holistic solutions for their users
Agile & Product Lifecycle
Popular Resources

Product Lifecycle: PMs Own The Problem

Product managers must start their lifecycle management by focusing on the primary problem - rather than the primary solution or future steps.
Agile & Product Lifecycle
Popular Resources

Instagram Product Lead on Product Lifecycle Impact

Big changes enhancing the product lifecycle do not always come from complete revamps. Instead, make a huge impact by tweaking small details.
Customer focus

JUUL Labs fmr CPO on Passionate Customers

How do you identify your most passionate customers? Recognize how they blatantly show their pride when doing so.

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