Customer focus
Design Great Products
Learn Something New

Noom Product Lead on Unlocking Insights From Customers

Be a chameleon to your user base. Absorb their feelings and need, and infuse that throughout the design and prioritization processes.
Customer focus
Product Design
Remote Workforce

Typeform Product Lead on Customer Centricity in a Remote World

Typeform Product Lead talks about key customer-centricity practices for every CPO to adopt in a more virtual world.
2022 Product Awards
2022 Product Awards Series
Customer focus
Product Design

Transfix Product Marketing Lead on Delightful User Journey Category at 2022 Product Awards

Transfix Product Marketing Lead Patrick Blute introduces the "Delightful User Journey" category for the 2022 Product Awards.
Customer focus
Design Great Products
Product Design

Fmr LEGO Education Head of Product On Focusing On Play Within Your Product

Melissa Pickering, former LEGO Education Head of Product joins us to talk about focusing on play within your product
Customer focus

Understanding Your User Base

ZEFR Product Lead, Bharat Manglani, lays out the ways product managers can understand the segments and patterns of their user base.
Customer focus
Design Great Products
Product Design

Experiences Are The New Product

Katherine Kornas, Betterment VP of Growth, on how PMs can drive product innovation by incorporating experience management best practices.

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Customer focus
Product Design

Organize Your Product to Empower Your Users

CollegeVine Product Lead David Prentice shares how to balance product structures with micro and macro organization in order to empower users.
Customer focus
Team Building

H&R Block Product VP on Building Customer-Focused Teams

H&R Block Product VP Vanessa Jupe explores how data, research, and ingenuity can help build creative, customer-focused teams.
Customer focus
Design Great Products
Product Design

Map Out The Journey

White Ops Product Lead Bharat Manglani shares how product leaders can efficiently map out various journeys for cross-functional teams.
Customer focus

To Discover Hidden Customer Problems, Try Defining Solutions First

CollegeVine Product Lead David Prentice on how product managers can create better products by defining solutions through design ideation.
Customer focus
Leadership

Customer Discovery with fmr Calendly VP of Product

We recently sat down with fmr Calendly VP of Product, Oji Udezue, on the Product Talk podcast to discuss customer discovery.
Customer focus
Design Great Products
Product Design

Why Emotional Products Are Better Products

Insights on user emotion and a step you can take to understand your product’s unique emotional value proposition.
Customer focus

Amazon fmr Product Lead on How To Do Customer-Focused Product Management

Karthik Sankar recently spoke at a Product That Count hosted webinar and discussed how to do customer-focused product management.
Customer focus
Product Design

Oracle SVP of UX on Product Design Meets Product Management

Oracle SVP of UX, Hillel Cooperman, discusses his experience on how product management and product design can work together for success.
Customer focus

Managed by Q fmr CEO on The Importance of Customer-Focused Product Management

Managed by Q CEO, Ron Feldman discusses how he found his way into product and the importance of customer-focused product management.
Customer focus
Data & Analytics

Understanding How Data can Drive Positive Customer Experiences (Part 3)

How can product managers leverage data for success? Learn more from Nicolas Chikhani of Feelmore Labs in our latest blog.
Customer focus
Data & Analytics

Understanding How a Data can Drive Positive Customer Experiences (Part 2)

Nicolas Chikhani, the Head Product Officer at Feelmore Labs, shares his tips on keeping consistency across customer touch-points.
Customer focus
Data & Analytics

Understanding How Data Can Drive Positive Customer Experiences

As product managers, we often focus on user-experience. However, very often an area of business that gets neglected is customer experience.
Customer focus
Design Great Products
Product Design

Thinking, Feeling, Doing: Knowing Your Users as Humans

How can product managers get better at understanding users as humans, to find moments in their lives where products naturally fit?
Customer focus
Design Great Products
Product Design

Customer-centric Customer Journey Maps

Betterment VP of Product shares tips on building a customer journey map that can be a useful tool to encourage customer-centric thinking.
Customer focus
Design Great Products
Product Design

Microsoft Product Director on Customer Experience Insights (Part 3): 3 Big Questions

Microsoft Product Director discusses how she would fix the Tesla experience, and what questions PMs need to ask the customer.
Customer focus
Design Great Products
Product Design

Microsoft Product Director on Customer Experience Insights (Part 2): Customer Journey

Gail Giacobbe, Microsoft Product Director, discusses her methods for creating a customer journey map as well as her Tesla experience.
Customer focus
Design Great Products
Product Design

Microsoft Product Director on Customer Experience Insights for PMs

Microsoft Product Director, Gail Giacobbe, speaks on retention as the most important metric and mapping the customer experience.
Customer focus
Learn Something New

Building Startups vs Products, Part 2: Focusing on Product and Customers

Melody Koh, Blue Apron Fmr Product VP, elaborates on her methods for creating and developing products and acquiring customers.
Customer focus
Design Great Products
Product Design

Customer Feedback Loops: Acting On Mechanisms

Make decisions based on customer feedback with mechanisms for collecting & analyzing input says Expedia fmr Product Lead Anne Retterer
Customer focus
Design Great Products
Product Design

Customer Feedback: Using Journey Maps

Expedia fmr Product Lead Anne Retterer describes how journey maps provide a framework for customer feedback to help prioritize features.
Customer focus
Design Great Products
Product Design

Expedia Fmr. Product Lead On Managing Customer Feedback Loops

Explore the academic side of feedback loops with Expedia fmr Product Lead Anne Retterer by analyzing input relevance from key stakeholders.
Customer focus
Market, Competitive & User Research

Oscar Health Product Lead on Understanding Product Users

PMs must build digital applications, internal tools and platforms to meet a variety of product user needs-especially with healthcare products
Customer focus
Design Great Products

Customer-Centric Audience Insights & Data Diversity

One iteration may open another source of valuable customer-centric data. Gaining audience insight requires active engagement with customers
Customer focus
Design Great Products

The Customer-Centric Platform Mindset

The platform mindset allows you to observe customer action, then respond quickly to leverage the results to drive customer-centric growth.
Customer focus
Design Great Products
Popular Resources

Vrbo CPO on Using Data To Be Customer-Centric

Customer-centric brands are taking advantage of the digital explosion by leveraging big data to open new opportunities to connect.
Best Practices
Customer focus
Product Design

User Feedback: Best Practices For User Interviews

User interviews are essential. User feedback is best collected with a strategic approach and targeted questions to collect responses.
Best Practices
Customer focus
Product Design

User Feedback: Product Decision Making

User feedback is best used for product decision making when applied to a framework based on impacts and risks; every choice affects results.
Best Practices
Customer focus
Product Design

Experian Product Lead on When To Ignore User Feedback

Collecting user feedback is vital for any product. Still, choosing how to use is even more important. "Expectation bias" explains why.
Customer focus
Design Great Products

Customer Personalization Methods

Better customer personalization provides more opportunities to drive revenue. Personalization makes it easy to choose to become customers
Customer focus
Product Design

Design Skills For User-Centric Design

User-centric design skills will make you a better team manager beyond just making a product look great. Instead, focus on group fundamentals.
Customer focus
Product Design

How Design Thinking Influences User-Centric Design

Design thinking and user-centric design creates advantages for business in any industry with undeniable results.
Customer focus
Product Design

UserTesting fmr Product VP on User-Centric Design

User-centric design goes beyond style and looks. At its core, design unites nearly every aspect of products, businesses and organizations.
Customer focus
Popular Resources
Product Design

Authentic Design Founder on Swarm Design

Swarm design aims at transforming our world. What can it do for your product or company? Learn about its origins from a design innovator.
Customer focus

Product Management: Building Value For Users & Businesses

Product management teams can drive value for users and businesses alike by leveraging personalization to align with customer expectations.
Customer focus
Product Design

HYP3R CEO on Scaling Customer Delight

To effectively scale a business, focus on providing customer delight with marketing tactics that are rooted in the product's core value.
Customer focus
Leadership

JUUL Labs fmr CPO on Customer Personas

Customer personas help tackle challenges that come from demanding customers as opposed to focusing solely on "best case" scenarios.
Customer focus

JUUL Labs fmr CPO on Passionate Customers

How do you identify your most passionate customers? Recognize how they blatantly show their pride when doing so.
Customer focus

Product Management: “Squeaky Wheel Syndrome”

Product management teams must combat the "squeaky wheel syndrome" - learning how to say "no" to maintain strategic focus.
Customer focus

Product Management: Simple UX for Complex Platforms

While product interfaces may appear very simple, PM teams must invest in UX optimization to create intuitive solutions for complex tasks.
Customer focus
Leadership

Ovia Co-Founder on Customer Empathy

PMs must exhibit customer empathy at every stage of product development by hosting numerous user interviews to create effective solutions.
Customer focus
Teams

Product Management: Customer Success Teams

Customer success teams help PMs identify areas for improvement through direct customer feedback, while reducing churn to drive more revenue.
Customer focus
Product Design

Instagram Stories: Product Design & User Habits

Adapting product design to match user needs can be achieved by monitoring how users alter the product experience to produce specific results.
Customer focus
Product Design

Evolving Instagram’s Product Design

Putting users first is essential for optimizing product design to meet the needs of users and advertisers to create more value.
Customer focus
Product Design

Instagram Product Head on Product Design

Ad content must be optimized to connect brands with more users, creating relevant content that drives business results.

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