Hinge CPO Michelle Parsons shares her methods for creating and mapping organizational goals that will scale product.
Be a chameleon to your user base. Absorb their feelings and need, and infuse that throughout the design and prioritization processes.
Typeform Product Lead talks about key customer-centricity practices for every CPO to adopt in a more virtual world.
Transfix Product Marketing Lead Patrick Blute introduces the "Delightful User Journey" category for the 2022 Product Awards.
Melissa Pickering, former LEGO Education Head of Product joins us to talk about focusing on play within your product
ZEFR Product Lead, Bharat Manglani, lays out the ways product managers can understand the segments and patterns of their user base.
Katherine Kornas, Betterment VP of Growth, on how PMs can drive product innovation by incorporating experience management best practices.
CollegeVine Product Lead David Prentice shares how to balance product structures with micro and macro organization in order to empower users.
H&R Block Product VP Vanessa Jupe explores how data, research, and ingenuity can help build creative, customer-focused teams.
White Ops Product Lead Bharat Manglani shares how product leaders can efficiently map out various journeys for cross-functional teams.
CollegeVine Product Lead David Prentice on how product managers can create better products by defining solutions through design ideation.
We recently sat down with fmr Calendly VP of Product, Oji Udezue, on the Product Talk podcast to discuss customer discovery.
Insights on user emotion and a step you can take to understand your product’s unique emotional value proposition.
Karthik Sankar recently spoke at a Product That Count hosted webinar and discussed how to do customer-focused product management.
Oracle SVP of UX, Hillel Cooperman, discusses his experience on how product management and product design can work together for success.
Managed by Q CEO, Ron Feldman discusses how he found his way into product and the importance of customer-focused product management.
How can product managers leverage data for success? Learn more from Nicolas Chikhani of Feelmore Labs in our latest blog.
Nicolas Chikhani, the Head Product Officer at Feelmore Labs, shares his tips on keeping consistency across customer touch-points.
As product managers, we often focus on user-experience. However, very often an area of business that gets neglected is customer experience.
How can product managers get better at understanding users as humans, to find moments in their lives where products naturally fit?
Betterment VP of Product shares tips on building a customer journey map that can be a useful tool to encourage customer-centric thinking.
Microsoft Product Director discusses how she would fix the Tesla experience, and what questions PMs need to ask the customer.
Gail Giacobbe, Microsoft Product Director, discusses her methods for creating a customer journey map as well as her Tesla experience.
Microsoft Product Director, Gail Giacobbe, speaks on retention as the most important metric and mapping the customer experience.
Melody Koh, Blue Apron Fmr Product VP, elaborates on her methods for creating and developing products and acquiring customers.
Make decisions based on customer feedback with mechanisms for collecting & analyzing input says Expedia fmr Product Lead Anne Retterer
Expedia fmr Product Lead Anne Retterer describes how journey maps provide a framework for customer feedback to help prioritize features.
Explore the academic side of feedback loops with Expedia fmr Product Lead Anne Retterer by analyzing input relevance from key stakeholders.
PMs must build digital applications, internal tools and platforms to meet a variety of product user needs-especially with healthcare products
One iteration may open another source of valuable customer-centric data. Gaining audience insight requires active engagement with customers
The platform mindset allows you to observe customer action, then respond quickly to leverage the results to drive customer-centric growth.
Customer-centric brands are taking advantage of the digital explosion by leveraging big data to open new opportunities to connect.
User interviews are essential. User feedback is best collected with a strategic approach and targeted questions to collect responses.
User feedback is best used for product decision making when applied to a framework based on impacts and risks; every choice affects results.
Collecting user feedback is vital for any product. Still, choosing how to use is even more important. "Expectation bias" explains why.
Better customer personalization provides more opportunities to drive revenue. Personalization makes it easy to choose to become customers
User-centric design skills will make you a better team manager beyond just making a product look great. Instead, focus on group fundamentals.
Design thinking and user-centric design creates advantages for business in any industry with undeniable results.
User-centric design goes beyond style and looks. At its core, design unites nearly every aspect of products, businesses and organizations.
Swarm design aims at transforming our world. What can it do for your product or company? Learn about its origins from a design innovator.
Product management teams can drive value for users and businesses alike by leveraging personalization to align with customer expectations.
To effectively scale a business, focus on providing customer delight with marketing tactics that are rooted in the product's core value.
Customer personas help tackle challenges that come from demanding customers as opposed to focusing solely on "best case" scenarios.
How do you identify your most passionate customers? Recognize how they blatantly show their pride when doing so.
Product management teams must combat the "squeaky wheel syndrome" - learning how to say "no" to maintain strategic focus.
While product interfaces may appear very simple, PM teams must invest in UX optimization to create intuitive solutions for complex tasks.
PMs must exhibit customer empathy at every stage of product development by hosting numerous user interviews to create effective solutions.
Customer success teams help PMs identify areas for improvement through direct customer feedback, while reducing churn to drive more revenue.
Adapting product design to match user needs can be achieved by monitoring how users alter the product experience to produce specific results.
Putting users first is essential for optimizing product design to meet the needs of users and advertisers to create more value.
