Career Growth
CPO Rising
Leadership
Learn Something New

CPO Rising: Evolution of the Role

As we see a need for better customer experience, it makes sense for product managers to rise through the business ranks and gain a seat at the C-suite table.

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Go-To-Market Strategy

Contentsquare Product Leader on Product Excellence and Enablement

With product leading the way in all aspects of an organization, why are we doing things the way we’re always doing them?

Product Design
Product-Market Fit
Strategy & Roadmaps

Team Wakabayashi Product Leader on What Makes a Successful Product in 2022

Many products fail due to markets or people, but most leaders still remain focused on products. What are important approaches to successful product development?
Customer focus

Hinge CPO on Setting Goals and Hyper Customer Focus

Hinge CPO Michelle Parsons shares her methods for creating and mapping organizational goals that will scale product.
Best Practices of a Great Product Leader
CPO Rising
Leadership

CPO Rising: A seat in the C-suite

Digital native and tech companies place product at the forefront. Traditional companies must reinvent their products, customer experience and business models.

Data & Analytics

Roadzen CEO on Using Data for Global Solutions

A big factor in building products at Roadzen is to introduce transparency, make the consumer aware of what is possible, and give them tools to address it.

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Market, Competitive & User Research
Shifting the Culture

Indeed.com Product Lead on Mindset and Behaviors for Effective Stakeholder Management

Your PM success is directly proportional to the satisfaction of your key stakeholders. Engage effectively to create advocates to help further your career.
Best Practices of a Great Product Leader
Leadership

Meta Product Leader on Product Leadership at Scale

Meta Product Leader Yu-Kuan Lin shares observations of how product teams evolve as companies grow, and the difference in leadership skills at each stage.
Market, Competitive & User Research
Product Design

Shopify VP of Product on the Power of Pivoting

Shopify Vice President of Product Mamuna Oladipo shares opportunities to pivot within your goals when faced with mistakes and failures.
Best Practices

GE Digital Product Lead on Innovating with Lean Principles for Product Management

internal pressures, external stakeholders, and poor practices can keep managers from delivering products that customers want. How do we change this thinking?
Digital Transformation

SignalWire Founder and CEO on Transforming Telecommunications for the Next Generation

SignalWire founder and CEO Anthony Minessale shares how telecom turned into a software platform, the role it played in remote work, and what to expect.
Pricing

Dow Jones Product VP on Experimentation, Subscription, and Personalization

Experimentation can be developed as a powerful storytelling and product tool to make accurate, data-driving decisions that can expand their product’s reach.

Best Of
Learn Something New

Top 4 Product Episodes from the 4 Seasons

Relive insights from product leaders at Ramp, Dolby, and Cox Communications, as well as Silicon Valley icon Geoff Moore.
Growth & Scale
Leadership

PepsiCo Product Lead on Building Platform Products That Scale

PepsiCo Product Lead Deepika Yerragunta talks about building platforms as products and within frameworks to boost productivity and scale.
Cybersecurity

LinkedIn Product Lead on Challenges to Online Trust and Safety

LinkedIn Product Lead Shreyas shares how safety PMs balance challenges, solutions, and customers to make secure products.
Mobile

Blue Cedar CEO on How to Build High-Quality, Secure Mobile Apps

Blue Cedar CEO shares how product leaders can build secure mobile apps to deliver positive business outcomes.
Leadership
Product Design

Blink UX Chief Creative Officer on Inspiring Teams with Design-Led Product Development

Design-led processes and elements of good product design that help teams prioritize features and bring brands to life.
Customer focus
Product Design
Remote Workforce

Typeform Product Lead on Customer Centricity in a Remote World

Typeform Product Lead talks about key customer-centricity practices for every CPO to adopt in a more virtual world.
B2B

Cox Communications Product Lead on Moving Success from B2C to B2B

Cox Communications Product Lead explains what it takes to be successful when moving a business from B2C to B2B.
Learn Something New

Getsafe Product VP on Insurance Tech Product Development

Getsafe VP of Product & Design shares insurance changes within tech and how its product development is different from other industries.
Best Practices of a Great Product Leader
Growth Mindset
Shifting the Culture

The Growth Mindset: How Product Leaders Can Establish a Culture for Learning

A product culture that includes the growth mindset is essential for market leaders. Get this eBook and help your team today.

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2022 Product Awards
2022 Product Awards Series
Build Great Products

Indeed.com Senior International Product Lead on Level Up Scale & Complexity Category at 2022 Product Awards

Indeed.com Senior International Product Lead Iryna Krutenko introduces the Level Up Scale & Complexity category for the 2022 Product Awards.
Growth & Scale
Learn Something New

Uber Product Lead on Growing Millions of Users in Two-Sided Marketplaces

Uber Product Leader Sreenath Kizhakkedath shares a framework to build experience and deliver growth in two-sided marketplaces.
Artificial Intelligence
Learn Something New

Procore Product Lead on Demystifying Artificial Intelligence

Procore Product Lead Reza Shirazi talks about demystifying artificial intelligence and what it means to build AI products.
2022 Product Awards
2022 Product Awards Series
Customer focus
Product Design

Transfix Product Marketing Lead on Delightful User Journey Category at 2022 Product Awards

Transfix Product Marketing Lead Patrick Blute introduces the "Delightful User Journey" category for the 2022 Product Awards.
Learn Something New

Marketplace Strategies: Part 3: Targeting Unique Supply and Demand

Markets offering unique products or services can be fantastic business opportunities; coupling those with unique demand is a great strategy.
B2B
Best Practices

Best PM Practices in B2B

This eBook shares B2B best practices when it comes to KPIs, challenges, and coaching teams to connect with B2B customers.

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Artificial Intelligence
Data & Analytics

Sorcero CEO on Data Analytics For Cognitive Solutions in Life Sciences

Sorcero CEO Dipanwita Das shares how data analytics can produce cognitive solutions in the life sciences industry
Digital Transformation
Learn Something New

Livestreaming: Viable as a Product or Distribution Channel

If you think livestreaming is a fleeting fad in which kids just watch each other play video games, you are in for a surprise.
B2B

Ambient Photonics CEO on B2B Product Management

Ambient Photonics CEO Bates Marshall talks about ways B2B product management differs from direct to customer.
Design Great Products

VOGLIO Product Lead on tactics to drive a shared product strategy

VOGLIO Director of Product Management Raquel Hirai-Hadley shares proven tools to tackle the most common product ownership issues.
2022 Product Awards
2022 Product Awards Series
Go-To-Market Strategy

Google Product Lead on Informed Go-To-Market Strategy at 2022 Product Awards

Google Product Lead Neha Taleja on the Informed Go-To-Market Strategy category for the 2022 Product Awards.
Strategy & Roadmaps

Checking the Pulse on Feature Adoption

White Ops Product Leader, Bharat Manglani, shares best practices on strategies to investigate, monitor, and use insights on feature adoption.
Design Great Products
Learn Something New

Fmr IBM VP & Partner On Visionary Product Thinking

Each person gives a unique perspective on the products they build. But what does it mean to truly use visionary product thinking?
Data & Analytics
Design Great Products

RBC Product Leader on Product Analytics: Why, What, When, and How to Use Data to Make Great Products

Join RBC PM Juan Martin to dive deep into the what, why, when, and how of data analytics to be used to make great products.
Best Practices of a Great Product Leader
Best Practices of a Great Product Manager

Common Room Product VP on Growing Product Skills At A Startup vs. A Big Company

Common Room’s VP of Product shares a framework to think about the risks and rewards of honing PM skills at a startup vs a larger company.
Learn Something New

Marketplace Strategies: Part 2: Vertical vs. Horizontal

ErisX COO, Matt Trudeau, shares why a marketplace can be an amazing product as long as you have a strategy to build one successfully.
Market, Competitive & User Research

Amazon Care Head of UX Design and Research On Building with Purpose

Join Amazon Care Head of UX Design and Research Dane Howard to learn about the concepts and actions necessary for building with purpose.
Build Great Products

Adobe Director of Globalization On Why Globalization Is A Sine Qua Non for Products That Count

Jean-François Vanreusel of Adobe will highlight the key role that globalization plays in global product management and share best practices.
Mobile

GameOn Founder and CEO On Merging the Worlds of Content and Chat Platforms

GameOn Founder and CEO Alex Beckman discusses how companies can connect the dots between content and chat platforms all over the world.
Growth & Scale

Scaling A Global Business Quickly with MURAL Co-Founder and CPO

Join MURAL Co-Founder and CPO Agustin Soler as he offers insights into his experience in scaling a global business over the last decade
Strategy & Roadmaps

OCI Head of Product On Creating the Roadmap That Delights Everyone

OCI Director of Product gives thoughts on techniques that help her manage customer-facing and platform products when creating the roadmap.

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Best Of
Design Great Products
Learn Something New

Summer Series – Highlights: Making Impactful Products

Join product superstar Marty Cagan to learn about how product managers can put the customer first to build impactful products.
Design Great Products
Learn Something New
Technology

How Technology Helped the Pandemic and What’s Next? (Part 1)

Jostle Product Director, Felipe Gasparino, highlights the positive impacts of the pandemic, remote working, and what’s next in product.
Artificial Intelligence
Best Of
Learn Something New

Summer Series – Highlights: Building Smarter Artificial Intelligence

These product leaders share their insights about the potential of artificial intelligence, along with some limitations to keep in mind.
Strategy & Roadmaps

Advice for Pitches at Early-Stage Startups

Mighty Capital Product Executive in Residence, David Prentice, shares the do's and don'ts for investor pitches at early stage startups.
Agile & Product Lifecycle
Best Of

Summer Series – Product Lifecycle Highlights

These product leaders share their insights from their experience managing product lifecycle at leading tech firms.
Best Practices of a Great Product Manager
Popular Resources

Top Resources for Product Managers by 5 Product Leaders

We’ve pulled together some top resources for product managers from product leaders we’ve featured recently.
Data & Analytics
KPIs, Metrics & North Stars
Learn Something New

Measuring Engagement with User Branches

Read the latest piece by ZEFR Product Lead, Bharat Manglani, and learn about measuring engagement with user branches and cohort analysis.
Career Growth

We’re Hiring! Senior Growth Product Manager

Products That Count is seeking a highly motivated, forward-thinking Senior Growth Product Manager.

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