The winning tool selected by product managers at Innovative companies for the 2019 Inaugural Product Awards

The Growth company winners for the 2019 Inaugural Product Awards Show, mapped across five stages of the product lifecycle

The winning tool selected by product managers at Enterprise companies for the 2019 Inaugural Product Awards

Building a framework for PM performance enables product teams to clearly establish goals across the team with clear metrics for success.

Compelling reasons for product expansion: from satisfying short-term customer needs to setting up your product for long-term success.

2019 Inaugural Product Awards Show nominees - the final three tools that have been selected by product managers at Growth companies.

The final three tools that have been selected by product managers at Innovative companies for the 2019 Inaugural Product Awards

The final three tools that have been selected by product managers at Enterprise companies for the 2019 Inaugural Product Awards

Reasons to avoid product expansion - from personal employee requests to knee-jerk reactions from investors about your competition.

Evaluate legacy products by their ability to solve important problems and analyzing opportunities for future innovation.

Checking your ego at the door is key to establishing long-term relationships with customers to drive sustainable growth.

Product teams managing legacy products must wrestle with continuing to optimize a specific product or deciding it's time for a replacement

Startups face demanding circumstances for building trust, as entrepreneurs need to build value for every aspect of their business from scratch

The user experience for creating voice products must be refined to connect with users on a personal level.

2019 Inaugural Product Awards Show nominees representing tools used throughout the product lifecycle for three business segments

An explosion of voice products, fueled by increasing innovation and user expectations, is accelerating adoption and overall capabilities

There are four essential components that have increased adoption for voice technology - from greater accessibility to security solutions.

Speed and accuracy with voice technology is driving adoption across multiple product categories, including emerging tech, home appliances

The adoption of mobile dating apps has fundamentally how people interact with one another when looking to find love.

Committing to diversity and inclusion brings a broader perspective to product teams, while making a positive impact on culture

Operating with inclusiveness enables product managers to reach their peers and customers with greater effectiveness through active listening.

Customer success teams help PMs identify areas for improvement through direct customer feedback, while reducing churn to drive more revenue.

SaaS requires product management teams to focus on gross margin and competitive advantage to maximize sellability and customer retention

Assessing the current state of your skills will help solidify your career roadmap to leverage strengths and identify areas for improvement.

The principle of empathy connects the features of growth products with customers to create value and engagement for more users.

Cybersecurity products impact on people's lives and business activities - including confidentiality, personal privacy and network stability.

Core values are essential to set the direction for people management practices and leadership team effectiveness to support great culture.

Word of mouth drives adoption for growth products with authenticity and acquires new users with minimal cost to sustain success.

Building culture drives effective product management, focused on making an impact at best scale with contributions across teams.

Adam Sheppard is a leading expert in virtual technology – leading one of the most successful VR/AR agencies with cutting-edge products across industries. Daily use for virtual products continues to increase in our personal and professional lives. As Adam outlines, near-term enhancements to VR/AR capabilities will provide enriched content on several platforms – and “sci-fi” innovations are not too far behind.

Adam Sheppard is a leading expert in virtual technology – leading one of the most successful VR/AR agencies with cutting-edge products across industries. Augmented reality (AR) is the fastest-growing segment within the virtual products space. As Adam explains, the increase in mobile-first experiences has expanded the application for AR – from fun-first games to everyday tasks.