Product testing tools provide teams with critical insights driven by real-world customer interactions to optimize performance, functionality.

Lean product teams are a new model for building products, requiring PMs to think differently about using resources to remain efficient.

From constant ideation to trial and error, product design is a grind that requires patience and creative inputs to keep designers focused

Along with focusing on the final deliverable, product design must be viewed as a process that requires ample time to produce the best results

Prototype creation starts with figuring out the lessons you want to learn through testing by users who have a vested interest in your product

Building your GTM plan is the final step in creating a product launch, from finding your target audience to determining where to go next.

Rapid prototyping tools enable product teams to create effective product test cases without slowing down the creative process.

Win your market with a successful product launch. Build momentum from early adopters to create long-term value with new customer segments

The success of growth products is driven by customer engagement and retention in order to create a sustainable base of active users.

Growth products must be incubated with ample time spent on defining their value proposition before moving into growth-mode.

Value creation for growth products occurs through a variety of product phases, which must be reviewed in order to build long-term success

Committing to diversity and inclusion brings a broader perspective to product teams, while making a positive impact on culture

Tools for product roadmapping at large-scale companies must enable collaboration and transparency ato keep everyone on the same page.

E-commerce operations are affected by returns and shipping costs. There are ways to leverage "mistakes" to build lifetime value for customers

Operating with inclusiveness enables product managers to reach their peers and customers with greater effectiveness through active listening.

Retailers must strikes a balance between e-commerce convenience and personalized interactions to provide customers with a great experience.

Product managers benefit from great managers who are respected within the organization and exercise personal empathy.

Big ideas drive creation of amazing solutions, using data from testing bold hypotheses to take product design to the next level.

Mobility as a Service (MaaS) showsf how design thinking can limit the paradox of choice to streamline searchability for eHailing services.

There are several ways to address paradox of choice in design thinking, including design simplicity-enabling customers to choose, not pick

SaaS requires product management teams to focus on gross margin and competitive advantage to maximize sellability and customer retention

Driving success with product design requires a strong team with people who have intangible qualities that go beyond hard skills.

To drive sustained growth, build product/market fit before moving forward with new user acquisition and adding new features.

Drawing inspiration from industry leaders can enhance your career roadmap, from modeling career trajectory to developing new skills.

Assessing the current state of your skills will help solidify your career roadmap to leverage strengths and identify areas for improvement.

PM teams are most effective when potential issues are identified early, flagging potential errors and eliminating confusion on priorities.

Adapting product design to match user needs can be achieved by monitoring how users alter the product experience to produce specific results.

PM teams need to think through red flags that can affect new product features, including use case complexity and impact to daily business.

Putting users first is essential for optimizing product design to meet the needs of users and advertisers to create more value.

Jeremy Henrickson is a product leader committed to making a difference for people through pioneering disruptive innovation. We are starting to see the potential that crypto platforms bring to improving transactional processes and decentralize information. As Jeremy outlines, there is still work to be done in driving mass adoption for crypto technology. Most importantly, crypto’s impact goes far beyond currency solutions – it can give people control over their identity.

Sarah Bernard is a product leader who has pioneered innovative design experiences to enhance customer engagement. For product leaders, working effectively with designers is critical to creating meaningful products. Sarah shares her five principles for working with product designers – from leveraging individual strengths to never losing sight of the customer experience.

Jeremy Henrickson is a product leader committed to making a difference for people through pioneering disruptive innovation. Breakthroughs with blockchain and crypto technologies have transformed the landscape for commerce and transactions. While cryptocurrency is very much in its early stages, Jeremy explains the solutions it provides for today’s financial system. In addition, he talks about the role that Coinbase plays in building consumer confidence in cryptocurrency.

Sarah Bernard is a product leader who has pioneered innovative design experiences to enhance customer engagement. One of the biggest mistakes that product leaders make is not knowing how to talk to designers. Sarah outlines five common personas that many product leaders fall into when they fail to connect with designers and create ineffective collaboration.