For product managers, the concept of “customer” as a single entity has become an outmoded, and restrictive, way of thinking.
Britt Myers, GameClub COO, shares what he has learned about product management from developing mobile games over the years.
How does product personalization contribute to product growth? Check out these tips from Zillow Head of Product, Nate Moch.
How can product managers leverage data for success? Learn more from Nicolas Chikhani of Feelmore Labs in our latest blog.
Nicolas Chikhani, the Head Product Officer at Feelmore Labs, shares his tips on keeping consistency across customer touch-points.
Vice President, Product at Zillow, having been with the company for over 13 years, shares tips on product growth in our latest blog.
Personalization in B2C Software Products has been a hot topic in Product Experience and Marketing for many years.
Nate Moch outlined the 10 psychological drivers that support product growth, including fear of missing out, and the herd mentality.
How can product managers get better at understanding users as humans, to find moments in their lives where products naturally fit?
A product launch is highly anticipated, the moment of truth, but also just the beginning of the marathon. Learn more in this Day One guide.
Betterment VP of Product shares tips on building a customer journey map that can be a useful tool to encourage customer-centric thinking.
Betterment Product Lead breaks down why data should be used as a checks-and-balances system for strong conviction statements.
Brit Myers, COO of GameClub, shares his biggest mistakes at Homer and what lessons he learned from them as he found product-market fit.
Rent the Runway Director of Product Mgmt, Laura Burkhauser, discusses the concept of Mario Karting and how it can be avoided.
Review best practices for product launches with Betterment Product Lead, from defining your product purpose to managing dependencies.
Britt Myers on leadership in growing startups, the importance of knowing the story of your product, and building relationships with your CEO.
LiveCareer VP of Product, David Grayson, reviews the skills and competencies of being a successful product manager.
Rent The Runway Product Lead, Laura Burkhauser, shares the importance of selecting the right people as interview candidates when hiring.
Betterment Product Lead Katherine Kornas shares best practices for successful product launches, beginning with understanding your customer
GameClub COO Britt Myers continues his series by reviewing best practices for collecting and analyzing qualititative data.
LiveCareer Product VP David Grayson shares perspective on how to localize product/market fit for international products in new territories.
Better customer personalization provides more opportunities to drive revenue. Personalization makes it easy to choose to become customers
User-centric design skills will make you a better team manager beyond just making a product look great. Instead, focus on group fundamentals.
It's time to bring you closer to the people who have built the Products That Count community! Meet Brilliant Product Director Gaurav Hardikar.
The right deck enables product leaders to communicate their priorities to board members with direct buy-in from the CEO and executive team.
Design thinking and user-centric design creates advantages for business in any industry with undeniable results.
Swarm design provides uncommon access to the design thinking process to users with opportunities to drive collaboration from non-designers.
The power of swarm design lies in the ability to connect users to products they love by engaging them in the design process.
Data metrics enable product teams to understand customer preferences and optimize product performance to generate revenue more efficiently.
When managing complex products, the devil is in the details - evaluating multiple scenarios and managing the effects of uncommon situations.
Product management teams can drive value for users and businesses alike by leveraging personalization to align with customer expectations.
Product management functions perform better when they are grounded in core values that serve as a guide to drive operational excellence.
Managing complex products is a challenging opportunity for product teams to optimize user experiences that commonly include many pain points.
When approaching new product development, it's critcal for product management teams to evaluate qualitative and quantitative data equally.
Getting feedback from your customers and internal stakeholders will ensure that you can sustain momentum generated from new product velocity.
When assessing international markets, consider customer research, localization, e-commerce, product marketing & legal requirements.
Creating product velocity is a function of creating alignment within your team to ensure that everyone is working toward the same goals.
Customer personas help tackle challenges that come from demanding customers as opposed to focusing solely on "best case" scenarios.
Leverage product platforms to bring new app solutions to market more efficiently by improving speed-to-market with a proven framework.
Increase diversity in the profession by getting out into the community and engaging with young people to enhance the talent pipeline.
Building new solutions on product platforms lets teams get a headstart on product discovery by providing a proven framework for development
Building customer loyalty involves driving repeat visits for purchasing customers and lowering acquisition costs.
Promoting diversity & inclusion goes beyond simply increasing representation on your team. Everyone must have a voice.
Successful products use product research to gauge opportunities to leverage their business reputation to expand into new markets.
The key to every successful data product is a function of how you collect the data that ultimately drives your product roadmap forward.
Driving users on e-commerce platforms to become customers requires planning to build purchase confidence through engagement milestones.
Identifying problems through the "jobs to be done" framework enables PMs to focus the product lifecycle on holistic solutions for their users
Build a product strategy for new solutions by evaluating organic integration points that align with your core operations.
Product research at its best combines qualitative and quantitative insights to generate recommended approaches for new product solutions.
Product managers must start their lifecycle management by focusing on the primary problem - rather than the primary solution or future steps.
