Betterment VP of Growth, Katherine Kornas, explores the concept of Growth product and discusses the product of the Growth product team.

How does product personalization contribute to product growth? Check out these tips from Zillow Head of Product, Nate Moch.

Vice President, Product at Zillow, having been with the company for over 13 years, shares tips on product growth in our latest blog.

Nate Moch outlined the 10 psychological drivers that support product growth, including fear of missing out, and the herd mentality.

Compelling reasons for product expansion: from satisfying short-term customer needs to setting up your product for long-term success.

Reasons to avoid product expansion - from personal employee requests to knee-jerk reactions from investors about your competition.

Optimize Growth products with early user adoption with emphasis on maintaining engagement and retention to drive sustained revenue growth.

The success of growth products is driven by customer engagement and retention in order to create a sustainable base of active users.

Value creation for growth products occurs through a variety of product phases, which must be reviewed in order to build long-term success

Word of mouth drives adoption for growth products with authenticity and acquires new users with minimal cost to sustain success.

The “land and expand” model for growth products provides a roadmap for finding opportunities and seeding them for long-term adoption.

Adam Sheppard is a leading expert in virtual technology – leading one of the most successful VR/AR agencies with cutting-edge products across industries. Daily use for virtual products continues to increase in our personal and professional lives. As Adam outlines, near-term enhancements to VR/AR capabilities will provide enriched content on several platforms – and “sci-fi” innovations are not too far behind.

Mike Grishaver is a leader in building growth products to drive new revenue and engagement at category leaders. Outside of direct revenue plays, increasing engagement is a perfect opportunity for growth products to make an impact with users. Mike outlines his experience at Pandora that introduced a new way for users to listen to music that increased usage and provided an unexpected surprise.

Mike Grishaver is a leader in building growth products to drive new revenue and engagement at category leaders. Growth products are developed to create new revenue streams, but they need to be tailored for the needs of target audiences. Mike shares his experience with developing LinkedIn’s advertising business to illustrate how its design was optimized for user engagement on the platform.

Diane Pierson discusses why startups have issues scaling and why she thinks this has confused both established businesses and startups.

Every few weeks, people become more proficient with mobile products. To maintain their growth rate, mobile companies must adapt constantly.