Design Swarms: Faster With Better Results

Design swarms enable teams to generate impactful solutions in less time by crowd-sourcing a wide range of input from many different users.

Authentic Design Founder on Building With Design Swarms

Design swarms enable product teams to solve large-scale problems via an interactive platform that enhances creativity for a wider audience.

User Feedback: Best Practices For User Interviews

User interviews are essential. User feedback is best collected with a strategic approach and targeted questions to collect responses.

User Feedback: Product Decision Making

User feedback is best used for product decision making when applied to a framework based on impacts and risks; every choice affects results.

Experian Product Lead on When To Ignore User Feedback

Collecting user feedback is vital for any product. Still, choosing how to use is even more important. "Expectation bias" explains why.

Design Skills For User-Centric Design

User-centric design skills will make you a better team manager beyond just making a product look great. Instead, focus on group fundamentals.

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Shutterfly Product VP on The Power of Personalization

Personalization improves marketing metrics. Find out how to leverage individual customer identities at scale.

How Design Thinking Influences User-Centric Design

Design thinking and user-centric design creates advantages for business in any industry with undeniable results.

Swarm Design: Take Design Thinking Anywhere

Swarm design provides uncommon access to the design thinking process to users with opportunities to drive collaboration from non-designers.

UserTesting fmr Product VP on User-Centric Design

User-centric design goes beyond style and looks. At its core, design unites nearly every aspect of products, businesses and organizations.

Swarm Design: Creative Design For The Masses

The power of swarm design lies in the ability to connect users to products they love by engaging them in the design process.

Authentic Design Founder on Swarm Design

Swarm design aims at transforming our world. What can it do for your product or company? Learn about its origins from a design innovator.

HYP3R CEO on Scaling Customer Delight

To effectively scale a business, focus on providing customer delight with marketing tactics that are rooted in the product's core value.

BioDigital CPO on Product Design Philosophy

Every aspect of the product design process must be focused on the end user, providing customers with clear value in solving a clear use case.

Design Development: Product Testing For Enterprise

Product testing tools provide teams with critical insights driven by real-world customer interactions to optimize performance, functionality.

Product Design: Putting In The Work

From constant ideation to trial and error, product design is a grind that requires patience and creative inputs to keep designers focused

Product Design: The Right Equation For Product Results

Along with focusing on the final deliverable, product design must be viewed as a process that requires ample time to produce the best results

Facebook AR/VR Lead on Effective Product Design

Product design is often misunderstood by product managers and viewed as a "mystery." In reality, the two departments have plenty in common.

Design Thinking: Mobility As A Service (MaaS)

Mobility as a Service (MaaS) showsf how design thinking can limit the paradox of choice to streamline searchability for eHailing services.

Design Thinking: Solving The Paradox of Choice

There are several ways to address paradox of choice in design thinking, including design simplicity-enabling customers to choose, not pick

Product Design Lessons: #7 – 10

Driving success with product design requires a strong team with people who have intangible qualities that go beyond hard skills.

Product Design Lessons: #4 – 6

To drive sustained growth, build product/market fit before moving forward with new user acquisition and adding new features.

Box CPO on Product Design

Silicon Valley sets the standard for best practices in product design, creating impactful solutions at scale reaching a range of customers

Instagram Stories: Product Design & User Habits

Adapting product design to match user needs can be achieved by monitoring how users alter the product experience to produce specific results.

Evolving Instagram’s Product Design

Putting users first is essential for optimizing product design to meet the needs of users and advertisers to create more value.

Instagram Product Head on Product Design

Ad content must be optimized to connect brands with more users, creating relevant content that drives business results.

Design Thinking For Crypto’s Future

Jeremy Henrickson is a product leader committed to making a difference for people through pioneering disruptive innovation. We are starting to see the potential that crypto platforms bring to improving transactional processes and decentralize information. As Jeremy outlines, there is still work to be done in driving mass adoption for crypto technology. Most importantly, crypto’s impact goes far beyond currency solutions – it can give people control over their identity.

Five Principles of Product Design

Sarah Bernard is a product leader who has pioneered innovative design experiences to enhance customer engagement. For product leaders, working effectively with designers is critical to creating meaningful products. Sarah shares her five principles for working with product designers – from leveraging individual strengths to never losing sight of the customer experience.

Design Thinking: Today’s Cryptocurrency

Jeremy Henrickson is a product leader committed to making a difference for people through pioneering disruptive innovation. Breakthroughs with blockchain and crypto technologies have transformed the landscape for commerce and transactions. While cryptocurrency is very much in its early stages, Jeremy explains the solutions it provides for today’s financial system. In addition, he talks about the role that Coinbase plays in building consumer confidence in cryptocurrency.

Product Design: Avoid These Mistakes

Sarah Bernard is a product leader who has pioneered innovative design experiences to enhance customer engagement. One of the biggest mistakes that product leaders make is not knowing how to talk to designers. Sarah outlines five common personas that many product leaders fall into when they fail to connect with designers and create ineffective collaboration.

Coinbase CPO on Design Thinking

Innovation in design thinking breaks down inefficient ways of working with solutions to enhance productivity and create better experiences

Product Management: Customers & MVP

Ash Wahi has led product teams that manage many of the largest service platforms. Unlike other consumer products, the customer expectations and MVP requirements for platform products are completely different. As Ash explains, it’s important to align your customer’s needs with your business focus and always to be mindful of who’s in charge.

Jet.com fmr VP on Product Design

Product design delivers positive results for people in need by breaking down barriers that normally prevent supportive solutions.

Product Design Roles & Responsibilities

Alignment on product design roles and priorities requires a structured approach with clear responsibilities.

Mobile Product Design for Recovery Counselors

Optimize core features of mobile product design to expand your audience and drive additional product growth with new user acquisition.

Protection From Villains In Design Thinking

Product managers must focus on the role that "villains" can play in the design thinking process to protect customers with positive intent.

Product Design Flow For Your Customers

Creating a memorable first impression is vital for engagement, driven by three factors that are responsible for customer retention.

Asana VP on Product Design

Product design teams can maximize work time by creating "flow" to avoid inefficiencies created by project coordination or "work about work."

Improving Mobile Product Design With User Input

Direct feedback from customers is critical for enhancing mobile product design to drive engagement and creating value for users.

WEconnect CEO on Mobile Product Design

Inspiration for mobile product design comes from personal experiences that lead to innovative products to serve more people in need.

Design Thinking Challenges: Users vs. Villains

To create well-rounded products, design thinking should involve analysis for what can happen when products are used with bad intent

AI Product Design: Data + Humanity

Human interaction has impacted AI product design by creating new data points to optimize products and make user interfaces more intuitive.

Google UX Lead on Design Thinking

Ethical practices are influencing product managers in the design thinking process to think critically about how products are used.

AI Product Design: Flickr to Google Photo

Community engagement has enhanced AI product design to engage users with meaningful content that is powered by social connectivity.

Google Product VP on AI Product Design

AI product design has made content more accessible, from photo and video scaling solutions to making content easier to find.

Product Design Begins In The Shop

The fundamentals of product design are learned hands-on; experiences that you only get in a workshop or on the floor of a manufacturing plant.

The Five Elements of Product Design

StudioRed Founder Philip Bourgeois on the five elements for product design that are driven by what is most important in products today.

How To Use Customer Data In Product Design

User data is driving product design, protecting user privacy is a challenge. Effective team building makes a difference.

Adapting Product Design To Human Behavior

Kintan Brahmbhatt is a product leader with Amazon Music, pioneering innovative solutions for music lovers to listen to their favorite songs. Searching for new content used to be entirely text-based, but voice commands and audible technology have changed the game in how people search for content. Instead of using a conventional search to find music, Kintan outlines how simply asking for “the newest song” allows music lovers to find their new favorite song without knowing its title.

StudioRed Founder on Product Design

Prototypes drive excitement for new product design, but early excitement can lead to costly decisions that affect in-line product.

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