Building your GTM plan is the final step in creating a product launch, from finding your target audience to determining where to go next.

Win your market with a successful product launch. Build momentum from early adopters to create long-term value with new customer segments

Mobility as a Service (MaaS) showsf how design thinking can limit the paradox of choice to streamline searchability for eHailing services.

There are several ways to address paradox of choice in design thinking, including design simplicity-enabling customers to choose, not pick

Customer success teams help PMs identify areas for improvement through direct customer feedback, while reducing churn to drive more revenue.

Driving success with product design requires a strong team with people who have intangible qualities that go beyond hard skills.

To drive sustained growth, build product/market fit before moving forward with new user acquisition and adding new features.

Adapting product design to match user needs can be achieved by monitoring how users alter the product experience to produce specific results.

Putting users first is essential for optimizing product design to meet the needs of users and advertisers to create more value.

Jeremy Henrickson is a product leader committed to making a difference for people through pioneering disruptive innovation. We are starting to see the potential that crypto platforms bring to improving transactional processes and decentralize information. As Jeremy outlines, there is still work to be done in driving mass adoption for crypto technology. Most importantly, crypto’s impact goes far beyond currency solutions – it can give people control over their identity.

Sarah Bernard is a product leader who has pioneered innovative design experiences to enhance customer engagement. For product leaders, working effectively with designers is critical to creating meaningful products. Sarah shares her five principles for working with product designers – from leveraging individual strengths to never losing sight of the customer experience.

Jeremy Henrickson is a product leader committed to making a difference for people through pioneering disruptive innovation. Breakthroughs with blockchain and crypto technologies have transformed the landscape for commerce and transactions. While cryptocurrency is very much in its early stages, Jeremy explains the solutions it provides for today’s financial system. In addition, he talks about the role that Coinbase plays in building consumer confidence in cryptocurrency.

Sarah Bernard is a product leader who has pioneered innovative design experiences to enhance customer engagement. One of the biggest mistakes that product leaders make is not knowing how to talk to designers. Sarah outlines five common personas that many product leaders fall into when they fail to connect with designers and create ineffective collaboration.

Ash Wahi has led product teams that manage many of the largest service platforms. Unlike other consumer products, the customer expectations and MVP requirements for platform products are completely different. As Ash explains, it’s important to align your customer’s needs with your business focus and always to be mindful of who’s in charge.

Alignment on product design roles and priorities requires a structured approach with clear responsibilities.

Product manager must balance large-scale launches with constantly adding new features to existing products in order to engage with users.

Optimize core features of mobile product design to expand your audience and drive additional product growth with new user acquisition.

Product managers must focus on the role that "villains" can play in the design thinking process to protect customers with positive intent.

Creating a memorable first impression is vital for engagement, driven by three factors that are responsible for customer retention.

Direct feedback from customers is critical for enhancing mobile product design to drive engagement and creating value for users.

To create well-rounded products, design thinking should involve analysis for what can happen when products are used with bad intent

Human interaction has impacted AI product design by creating new data points to optimize products and make user interfaces more intuitive.

Community engagement has enhanced AI product design to engage users with meaningful content that is powered by social connectivity.

The fundamentals of product design are learned hands-on; experiences that you only get in a workshop or on the floor of a manufacturing plant.

Alex MacCallum leads the New Product and Ventures team at The New York Times – bringing new subscribers to a traditional media source with engaging content and fresh perspectives. Once a new source for growth is identified, you need to hone in on providing relevant content to users. As Alex explains, the cooking product was built on real-world observation and a comprehensive review of what people needed to prepare a meal at home.

StudioRed Founder Philip Bourgeois on the five elements for product design that are driven by what is most important in products today.

Alex MacCallum leads the New Product and Ventures team at The New York Times – bringing new subscribers to a traditional media source with engaging content and fresh perspectives. There are many ways of identifying new opportunities for growth – and Alex describes how her team landed on the topic of parenting to create a new content source for The Times.

User data is driving product design, protecting user privacy is a challenge. Effective team building makes a difference.

Kintan Brahmbhatt is a product leader with Amazon Music, pioneering innovative solutions for music lovers to listen to their favorite songs. Searching for new content used to be entirely text-based, but voice commands and audible technology have changed the game in how people search for content. Instead of using a conventional search to find music, Kintan outlines how simply asking for “the newest song” allows music lovers to find their new favorite song without knowing its title.

Unique features and designs are required for security product managers to protect us against emerging cybersecurity threats.

Modern product design must be customer-centric, team building powers a culture that connects businesses to their customers.

Kintan Brahmbhatt is a product leader with Amazon Music, pioneering innovative solutions for music lovers to listen to their favorite songs. Balancing the needs of your customers and understanding your competition is critical to enhancing product design. As Kintan explains, it’s helpful to start by engaging your customers in the product design process – while listening intently to what’s happening in your competitive landscape.

At the end of the day, research is necessary and great at identifying problems and opportunities, and guiding you in the right direction.