To drive sustained growth, build product/market fit before moving forward with new user acquisition and adding new features.

PM teams are most effective when potential issues are identified early, flagging potential errors and eliminating confusion on priorities.

PM teams need to think through red flags that can affect new product features, including use case complexity and impact to daily business.

Understanding product-market fit is critical for defining a "North Star" to set up growth products for success and reach more customers.

The principle of empathy connects the features of growth products with customers to create value and engagement for more users.

Alignment on product design roles and priorities requires a structured approach with clear responsibilities.

Optimize core features of mobile product design to expand your audience and drive additional product growth with new user acquisition.

Product managers must focus on the role that "villains" can play in the design thinking process to protect customers with positive intent.

Creating a memorable first impression is vital for engagement, driven by three factors that are responsible for customer retention.

Direct feedback from customers is critical for enhancing mobile product design to drive engagement and creating value for users.

To create well-rounded products, design thinking should involve analysis for what can happen when products are used with bad intent

Human interaction has impacted AI product design by creating new data points to optimize products and make user interfaces more intuitive.

The fundamentals of product design are learned hands-on; experiences that you only get in a workshop or on the floor of a manufacturing plant.

Alex MacCallum leads the New Product and Ventures team at The New York Times – bringing new subscribers to a traditional media source with engaging content and fresh perspectives. Once a new source for growth is identified, you need to hone in on providing relevant content to users. As Alex explains, the cooking product was built on real-world observation and a comprehensive review of what people needed to prepare a meal at home.

StudioRed Founder Philip Bourgeois on the five elements for product design that are driven by what is most important in products today.

Alex MacCallum leads the New Product and Ventures team at The New York Times – bringing new subscribers to a traditional media source with engaging content and fresh perspectives. There are many ways of identifying new opportunities for growth – and Alex describes how her team landed on the topic of parenting to create a new content source for The Times.

Unique features and designs are required for security product managers to protect us against emerging cybersecurity threats.

Modern product design must be customer-centric, team building powers a culture that connects businesses to their customers.

Pragmatic Marketing Instructor Steve Gaylor shares what to expect of product managers and marketers, how to communicate and build with ease. 

Cybersecurity products impact on people's lives and business activities - including confidentiality, personal privacy and network stability.

Driving efficiency and keeping things simple is key for delivering high value to maximize impact at best scale.

Word of mouth drives adoption for growth products with authenticity and acquires new users with minimal cost to sustain success.

Building culture drives effective product management, focused on making an impact at best scale with contributions across teams.

The “land and expand” model for growth products provides a roadmap for finding opportunities and seeding them for long-term adoption.

Justin Bauer breaks down "pods" and how they developed team processes that work best for them and reduces communication overhead.

With years of experience at leading news organizations, Julia Beizer is an expert in developing engaging content for today’s readers. Traditional advertising remains the primary revenue stream for news organizations, but the methods for integrating ads into news content have completely changed. Furthermore, leveraging user subscriptions through free trials have turned everyday users into customers. Julia discusses creative ways in which news organizations are optimizing content to drive revenue.

The “middleman” plays an integral part in today's online product market, making transactions easier and faster than ever.

With years of experience at leading news organizations, Julia Beizer is an expert in developing engaging content for today’s readers. To access daily news updates, users are not actively typing in one specific news source or website. As Julia explains, the introduction of sophisticated online search and increasing engagement on social channels has completely changed the ways in which people access news content.

Johnathan Lucky discusses empathy and why he wanted to immerse himself in the user experience and help improve the product.

With 30 years of product experience, Chris Yeh is a leading expert in enterprise software products and product development. From its early beginnings with a single server to its current leadership position, the history of Box has been defined by making file sharing easier and more exciting. As Chris explains, there are a number of business factors and key features that propelled Box to where it is today.

Kirsten Butzow explains why branding yourself as a product is crucial today because your job simply doesn’t come with a guarantee anymore.

With 30 years of product experience, Chris Yeh is a leading expert in enterprise software products and product development. Following major innovations in the tech world, enterprise software began to evolve into a new era of accessibility and function. As Chris explains, changes in the marketplace for hardware preferences and greater emphasis on social engagement had a huge impact in the evolution of enterprise software.