Kintan Brahmbhatt is a product leader with Amazon Music, pioneering innovative solutions for music lovers to listen to their favorite songs. Balancing the needs of your customers and understanding your competition is critical to enhancing product design. As Kintan explains, it’s helpful to start by engaging your customers in the product design process – while listening intently to what’s happening in your competitive landscape.

Creating a product roadmap requires more than effective tools, you need a great team and a clear destination in order to reach your goals.

Word of mouth drives adoption for growth products with authenticity and acquires new users with minimal cost to sustain success.

The “land and expand” model for growth products provides a roadmap for finding opportunities and seeding them for long-term adoption.

Everyone must understand what is being built, packaged, and sold. This is a cultural and organizational effort that transcends teams

Adam Sheppard is a leading expert in virtual technology – leading one of the most successful VR/AR agencies with cutting-edge products across industries. Daily use for virtual products continues to increase in our personal and professional lives. As Adam outlines, near-term enhancements to VR/AR capabilities will provide enriched content on several platforms – and “sci-fi” innovations are not too far behind.

Mike Grishaver is a leader in building growth products to drive new revenue and engagement at category leaders. Outside of direct revenue plays, increasing engagement is a perfect opportunity for growth products to make an impact with users. Mike outlines his experience at Pandora that introduced a new way for users to listen to music that increased usage and provided an unexpected surprise.

Ryan Walsh brings a fresh perspective to product management, rooted in building innovative products at Beats and investing in startups with Floodgate. Every product is positioned to provide specific needs for customers. As Ryan explains, successful products build trust with users by delivering on a unique promise that resonates with people in meaningful ways.

Mike Grishaver is a leader in building growth products to drive new revenue and engagement at category leaders. Growth products are developed to create new revenue streams, but they need to be tailored for the needs of target audiences. Mike shares his experience with developing LinkedIn’s advertising business to illustrate how its design was optimized for user engagement on the platform.

Ryan Walsh brings a fresh perspective to product management, rooted in building innovative products at Beats and investing in startups with Floodgate. In today’s crowded digital environment, it’s difficult to stand out and grab users’ attention. As Ryan explains, great products are best positioned with a crafted story and well-defined promise to connect with customers in providing unique value.

The most sustainable product market balances the needs of buyers and sellers with help from middlemen to host easier transactions.

With years of experience at leading news organizations, Julia Beizer is an expert in developing engaging content for today’s readers. Traditional advertising remains the primary revenue stream for news organizations, but the methods for integrating ads into news content have completely changed. Furthermore, leveraging user subscriptions through free trials have turned everyday users into customers. Julia discusses creative ways in which news organizations are optimizing content to drive revenue.

The “middleman” plays an integral part in today's online product market, making transactions easier and faster than ever.

With years of experience at leading news organizations, Julia Beizer is an expert in developing engaging content for today’s readers. To access daily news updates, users are not actively typing in one specific news source or website. As Julia explains, the introduction of sophisticated online search and increasing engagement on social channels has completely changed the ways in which people access news content.

Creating an effective MVP is often misguided, leading to confusion about the product's true intent and viability.

Product leadership guru Rich Mironov on how account managers and product manager see the world differently

Rich Nutinsky discusses why win/loss interviews are an excellent tool for gathering competitive intelligence

Ryan Walsh eon why it's important to add one simple question to every design and product decision: Are we building or breaking trust?

Diane Pierson discusses why startups have issues scaling and why she thinks this has confused both established businesses and startups.

Why storytelling is a crucial part of the product design experience, and why relying on data isn't enough.

Using product market data can make a positive impact on the culture within product management teams by using relevant insights

Mobile products are embedded in our lives on 2 dimensions: internally -our individual needs; externally -how we share with others.